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At the end of my days, I don’t want to 

look back on [ Insert Here ]

Instead, I’d rather look back 

on [Insert Here]
Chatype, Life, Clients, Design & More.
Written & Designed by D.J. Trischer
For AIGA Knoxville’s Creative Caffeine Series
November 1, 2013 – 9 am at Remedy Coffee

D+J Brand Consulting
My Name is @DJTrischler
I work for @identifiers
I am a team member of @chatype
I volunteer with @AIGAChattanooga

D+J Brand Consulting
So… The other day I was thinking about my life…

D+J Brand Consulting
At the end of my days, I don’t want to 

look back on a collection of cool logos.

D+J Brand Consulting
Instead I’d rather look back
on functional identities.™

D+J Brand Consulting
Where are you going with this, D.J.?

D+J Brand Consulting
At the end of my days I don’t want to 

look back on a bunch of cool websites.

Instead, I’d rather look back 

on successfully engaging others.

D+J Brand Consulting
At the end of my days I don’t want to 

look back on being in AIGA member.

Instead, I’d rather look back 

on building a design scene in East Tn.

D+J Brand Consulting
What about my clients?

D+J Brand Consulting
At the end of Paul’s days he doesn’t 

want to look back on taking great photos.

Instead, he’d rather look back 

on sharing light with others.

D+J Brand Consulting
Lightfinds

D+J Brand Consulting
At the end of Brad’s days he doesn’t want to 

look back on being an efficiency consultant.

Instead, he’d rather look back on unleashing
a wellspring of culture in companies.

D+J Brand Consulting
GridWell

D+J Brand Consulting
At the end of Kelly’s days she doesn’t 

want to look back on creating a work space.

Instead, she’d rather look back 

on changing the way people work.

D+J Brand Consulting
Society of work

D+J Brand Consulting
How does it relate to Chatype?

D+J Brand Consulting
At the end of my days I don’t want 

to look back on a typeface.

Instead, I’d rather look back 

on giving a city a unified voice.

D+J Brand Consulting
An A is a A

It is like writing music in a way. The tune isn’t done by me,
the tune is what people write. I do the sound. A sentence is
a sentence is a sentence. A tune is a tune is a tune. Play the
tune on a banjo or a piano, or a girl or man sings it… 

It sounds different. I add the sound, an a is an a, a b is a b.
Chattanooga has a tune…
But, our citizens needed a way to make 

sound, we needed an instrument.

D+J Brand Consulting
Knoxville Has…

D+J Brand Consulting
What could be Chattanooga’s Instrument…

D+J Brand Consulting
Why about a typeface?

D+J Brand Consulting
The team

D+J Brand Consulting
Has this
been done
before?

D+J Brand Consulting
In tune with the tune…

D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
Prototyping

D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
48 Hr Launch

D+J Brand Consulting
D+J Brand Consulting
Design

atyp
e

Goverment

D+J Brand Consulting
Design

D+J Brand Consulting
D+J Brand Consulting
Kickstarter

D+J Brand Consulting
Design

atyp
e

Goverment

D+J Brand Consulting
Incentives

D+J Brand Consulting
D+J Brand Consulting
Forum

D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
We did it!

D+J Brand Consulting
Design

atyp
e

Goverment

D+J Brand Consulting
Party

D+J Brand Consulting
D+J Brand Consulting
Beta Testers

D+J Brand Consulting
D+J Brand Consulting
100% Free

D+J Brand Consulting
Not designed by a committee.

D+J Brand Consulting
For Chattanoogans
For Chattanooga

D+J Brand Consulting
There’s no brand guide.

D+J Brand Consulting
D+J Brand Consulting
The instrument in use…

D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
Takeaways

D+J Brand Consulting
Creating a typeface is easy.

D+J Brand Consulting
Someone covering Bob Dylan 

still sounds like Bob Dylan.

D+J Brand Consulting
Perception is reality

D+J Brand Consulting
At the end of my days I don’t want to 

look back on giving a cool presentation.

Instead, I’d rather look back 

on starting a conversation.

D+J Brand Consulting
Q+A

D+J Brand Consulting
Thanks!
!

Follow me!
@DJTrischler
d-j-trischler.tumblr.com

D+J Brand Consulting

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