10 Secrets of Email Optimization - My presentation from the 2011 eTourism Summit in SF, September 29, 2011. http://waldowsocial.com/

1. DJ Waldow
eTourism Summit
9/29/11
Flickr: electronic_van
10 Secrets of Email Optimization

2. Waldow Social.

3. 10 Secrets of Email Optimization
1. Grow Your List.
2. Say Thank You & Set Expectations.
3. Send a Welcome Email.
4. Remember the Anatomy of an Email.
5. Integrate Social Media.
6. Ensure Emails Are Timely, Targeted, & Valuable.
7. Give ‘Em a Chance to Get Delivered.
8. Best Practices (break the rules).
9. Test. Test. Test.
10. Consider Remarketing.
The Next 32 Minutes

4. "You live or
die by your
database."
-- Jeff Pulver

5. Grow Your List (make it easy).

6. Grow Your List (add some humor).

7. Grow Your List (get creative).

8. http://cptr.it/email
Grow Your List (use a QR code).

9. Grow Your List (but please don’t do this!).

10. 1. Make it obvious.
2. Make it easy.
3. Ask post-registration.
4. Use humor.
5. Get creative.
6. Use a QR code.
7. Use social media.
8. Explain the sign up process.
9. Send a welcome email.
10. Provide incentive.
11. Consider a popup.
12. Big arrows. WIIFM?
13. Offline.
13 Ways to Grow Your Email List.

11. Say Thank You & Set Expectations.

12. Say Thank You & Set Expectations.

13. Send a Welcome Email.

14. From Name
Subject Line
Preheader
Header
Navigation
Main Call to Action
Secondary Call(s) to
Action
Social Icons
Footer
Remember the Anatomy of an Email.

15. Remember the Anatomy of an Email.

16. Remember the Anatomy of an Email.

17. Integrate Social Media.

18. Integrate Social Media.

19. Ensure Emails are Timely, Targeted & Relevant.

20. Ensure Emails are Timely, Targeted & Relevant.

21. Wednesday only: Deals so good they're gone at midnight
Ensure Emails are Timely, Targeted & Relevant.

22. Give ‘Em a Chance To Get Delivered.

23. Give ‘Em a Chance To Get Delivered.

24. Best Practices (break the rules).

25. Best Practices (break the rules).

26. Test. Test. Test.

27. Consider Remarketing.

28. 1. Grow Your List.
2. Say Thank You & Set Expectations.
3. Send a Welcome Email.
4. Remember the Anatomy of an Email.
5. Integrate Social Media.
6. Ensure Emails Are Timely, Targeted, & Valuable.
7. Give ‘Em a Chance to Get Delivered.
8. Best Practices (break the rules).
9. Test. Test. Test.
10. Consider Remarketing.
10 Secrets of Email Optimization.

29. http://cptr.it/email
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