This is a webinar that I co-hosted with Amber Naslund, Director of Community at Radian6. We discussed the "7 Ways To Be There Before The Sale" (see below). The presentation is significantly more colorful with the audio. 7 Ways To Be There Before The Sale 1. Have a product/service that doesn’t suck. 2. Listen. 3. Build a community management team. 4. Engage. 5. Create killer content. 6. Be present. 7. Give a darn (care).

1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance 7 WAYS TO BE THERE BEFORE THE SALE Amber Naslund, Radian6 DJ Waldow, Blue Sky Factory June 30, 2010 at 2pm ET Twitter: #bsfwebinar Twitter: #bsfwebinar

2. About Blue Sky Factory Twitter: #bsfwebinar @radian6 @ambercadabra @blueskyfactory @djwaldow

3. RADIAN6 PLUG Twitter: #bsfwebinar

4. BLUE SKY FACTORY PLUG #1 (WHO WE ARE) Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing . Twitter: #bsfwebinar

5. BLUE SKY FACTORY PLUG #2 http://www.blueskyfactory.com/7ways/ Twitter: #bsfwebinar

6. What the heck does "being there before the sale" have to do with social media and email marketing? Twitter: #bsfwebinar

7. EVERYTHING Twitter: #bsfwebinar

8. OLD SALES MODEL.

9. NEW SALES MODEL.

10. B2B VS. B2C

11. SALES: IF YOU ARE NOT SELLING, YOU’RE OUT OF BUSINESS

13. READY? Twitter: #bsfwebinar

15. HAVE A PRODUCT/SERVICE THAT DOESN’T SUCK

22. We Value Your Business GIVE A DARN (CARE)!

24. The Right People Passion Time Knowledge Love It. Learn It. Leverage It. 

25. About Blue Sky Factory Twitter: #bsfwebinar @radian6 @ambercadabra @blueskyfactory @djwaldow