DJ Waldow, Director of Community at Blue Sky Factory, presents ... Email Marketing Mad Libs Learn more: http://blog.blueskyfactory.com/presentations/email-marketing-best-practices-as-told-by-in-madlibs

1. Email Marketing Mad Libs
5 Things All Email Marketers Want
May 2011
Brought to you by :

2. “The Challenge”
On April 28th, 2011, “The Challenge” was proposed.
In the Email Marketing Mad Libs blog post, we asked
readers to submit the following:
6 Nouns
8 Verbs
3 Adjectives
1 Adverb

3. The Replies
13 people decided to play along

4. The next 14 slides include the
original (as intended) as well as
the 13 entries.
Smile. Laugh. Have fun. Enjoy.

5. The Original
5 Things All Email Marketers Want
All marketers are looking for ways to improve their email marketing. We are all looking for more audience, more
delivery, more opens, more actions, and more metrics (or something like that).
• More Audience: We want bigger email lists. We want more opt-ins. We want more people to email to. More
audience = more eyeballs. More eyeballs = more reach. More reach = a better chance of more subscribers
clicking through and taking an action (converting).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
permission-based email marketing as well as to send timely, targeted, valuable emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you testing combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to read the content, click-through to
a landing page, or convert (sign up for an event, buy a product, share with your network, etc), getting your
subscribers to take action is critical. Be sure to test various components of your email copy to determine what
works best.
• More Metrics: In order to optimize your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the data is telling you and adjust accordingly. Adapt
or die!
So there you have it - the 5 things all email marketers want.
Do you agree?

6. Submitted by Amy Garland of Blue Sky Factory
5 Things All Email Honey Badgers Want
All honey badgers are looking for ways to spit their email marketing. We are all looking for more audience, more
delivery, more opens, more actions, and more metrics (or something like that).
• More Audience: We want green email lists. We want more opt-ins. We want more Vanilla Ice’s to email to.
More audience = more egg salad. More egg salad = more badminton. More badminton = a lumpy chance of
more subscribers clicking through and taking an action (hopping).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
Baltimore-based email marketing as well as to send gladly, tweeted, freckly emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you barfing combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to giggle the content, click-through
to a landing page, or type (sign up for an event, buy a product, share with your network, etc), getting your
subscribers to take action is critical. Be sure to test various components of your email copy to determine what
works best.
• More Metrics: In order to talk your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what Greg Cangialosi’s glasses are telling you and adjust
accordingly. Swim or die!
So there you have it - the 5 things all email honey badgers want.
Do you agree?

7. Submitted by Ann Garrison of iContact
5 Things All Email Lists Want
All email lists are looking for ways to send their email marketing. We are all looking for more audience, more
delivery, more opens, more actions, and more metrics (or something like that).
• More Audience: We want faster email lists. We want more opt-ins. We want more customers to email to. More
audience = more customers. More sales = more servers. More servers = a stronger chance of more
subscribers clicking through and taking an action (receiving).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
template-based email marketing as well as to send swiftly, read, cleaner emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you opening combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to click the content, click-through to
a landing page, or download (sign up for an event, buy a product, share with your network, etc), getting your
subscribers to take action is critical. Be sure to test various components of your email copy to determine what
works best.
• More Metrics: In order to buy your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the email is telling you and adjust accordingly. Call
or die!
So there you have it - the 5 things all email lists want.
Do you agree?

8. Submitted by Deborah
5 Things All Email Apples Want
All apples are looking for ways to toss their email marketing. We are all looking for more audience, more delivery,
more opens, more actions, and more metrics (or something like that).
• More Audience: We want kinder email lists. We want more opt-ins. We want more drawers to email to. More
audience = more carrots. More carrots = more lint. More lint = a more innovative chance of more
subscribers clicking through and taking an action (cruising).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
park-based email marketing as well as to send gently, interrupted, sleepy emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you licking combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to skip the content, click-through to
a landing page, or sigh (sign up for an event, buy a product, share with your network, etc), getting your
subscribers to take action is critical. Be sure to test various components of your email copy to determine what
works best.
• More Metrics: In order to vibrate your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the begonias are telling you and adjust accordingly.
Yell or die!
So there you have it - the 5 things all email apples want.
Do you agree?

9. Submitted by William Burch
5 Things All Email Blueberries Want
All blueberries are looking for ways to run their email marketing. We are all looking for more audience, more
delivery, more opens, more actions, and more metrics (or something like that).
• More Audience: We want boisterous email lists. We want more opt-ins. We want more dirt to email to. More
audience = more wire. More wire = more noses. More noses = a glowing chance of more subscribers
clicking through and taking an action (typing).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
movie-based email marketing as well as to send everywhere, talking, fragile emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you sweeping combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to shout the content, click-through
to a landing page, or stare (sign up for an event, buy a product, share with your network, etc), getting your
subscribers to take action is critical. Be sure to test various components of your email copy to determine what
works best.
• More Metrics: In order to hunt your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the fork is telling you and adjust accordingly. Eat or
die!
So there you have it - the 5 things all email blueberries want.
Do you agree?

10. Submitted by Elena Hekimian of Blue Sky Factory
5 Things All Email Interwebs Want
All interwebs are looking for ways to fly their email marketing. We are all looking for more audience, more
delivery, more opens, more actions, and more metrics (or something like that).
• More Audience: We want green email lists. We want more opt-ins. We want more “you” to email to. More
audience = more ISPs. More ISPs = more Blue Sky Factory. More Blue Sky Factory = a stinky chance of
more subscribers clicking through and taking an action (sending).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
boss-based email marketing as well as to send magically, thrown, hard emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you receiving combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to gain the content, click-through to
a landing page, or flop (sign up for an event, buy a product, share with your network, etc), getting your
subscribers to take action is critical. Be sure to test various components of your email copy to determine what
works best.
• More Metrics: In order to buy your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the money’s is telling you and adjust accordingly.
Explode or die!
So there you have it - the 5 things all email interwebs want.
Do you agree?

11. Submitted by Joanna Lawson-Matthew of Blue Sky Factory
5 Things All Email Frogs Want
All frogs are looking for ways to skip their email marketing. We are all looking for more audience, more delivery,
more opens, more actions, and more metrics (or something like that).
• More Audience: We want greener email lists. We want more opt-ins. We want more umbrellas to email to.
More audience = more scissors. More scissors = more grass. More grass = a horrible chance of more
subscribers clicking through and taking an action (dancing).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
joy-based email marketing as well as to send nervously, poked, fluffy emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you galloping combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to eat the content, click-through to a
landing page, or cough (sign up for an event, buy a product, share with your network, etc), getting your
subscribers to take action is critical. Be sure to test various components of your email copy to determine what
works best.
• More Metrics: In order to swallow your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the alligator is telling you and adjust accordingly.
Scratch or die!
So there you have it - the 5 things all email frogs want.
Do you agree?

12. Submitted by Stefan Eyram of ClickMail Marketing
5 Things All Email Sailboats Want
All sailboats are looking for ways to sail their email marketing. We are all looking for more audience, more
delivery, more opens, more actions, and more metrics (or something like that).
• More Audience: We want happier email lists. We want more opt-ins. We want more flags to email to. More
audience = more voices. More voices = more content. More content = a weirder chance of more subscribers
clicking through and taking an action (waving).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
hockey-based email marketing as well as to send interestingly, spoken, cooler emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you reading combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be listening to the content, click-
through to a landing page, or sharing (sign up for an event, buy a product, share with your network, etc),
getting your subscribers to take action is critical. Be sure to test various components of your email copy to
determine what works best.
• More Metrics: In order to enjoy your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the media is telling you and adjust accordingly. Play
or die!
So there you have it - the 5 things all email sailboats want.
Do you agree?

13. Submitted by Jason Keath of Social Fresh
5 Things All Email Nuns Want
All nuns are looking for ways to birth their email marketing. We are all looking for more audience, more delivery,
more opens, more actions, and more metrics (or something like that).
• More Audience: We want rotund email lists. We want more opt-ins. We want more guns to email to. More
audience = more mangos. More mangos = more dirty martinis. More dirty martinis = an enormous chance
of more subscribers clicking through and taking an action (savoring).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
paintball pistol-based email marketing as well as to send dramatically, shouted, brief emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you evading combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to capture the content, click-
through to a landing page, or promise (sign up for an event, buy a product, share with your network, etc),
getting your subscribers to take action is critical. Be sure to test various components of your email copy to
determine what works best.
• More Metrics: In order to hurdle your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the Empire State Building is telling you and adjust
accordingly. Lie or die!
So there you have it - the 5 things all email nuns want.
Do you agree?

14. Submitted by Karen Talavera of Synchronicity Marketing
5 Things All Email Princesses Want
All princesses are looking for ways to marry their email marketing. We are all looking for more audience, more
delivery, more opens, more actions, and more metrics (or something like that).
• More Audience: We want elegant email lists. We want more opt-ins. We want more churches to email to. More
audience = more hats. More hats = more rings. More rings = a royal chance of more subscribers clicking
through and taking an action (kissing).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
wedding-based email marketing as well as to send enthusiastically, waving, young emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you laughing combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to drink the content, click-through
to a landing page, or dance (sign up for an event, buy a product, share with your network, etc), getting your
subscribers to take action is critical. Be sure to test various components of your email copy to determine what
works best.
• More Metrics: In order to eat your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the church is telling you and adjust accordingly.
Party or die!
So there you have it - the 5 things all email princesses want.
Do you agree?

15. Submitted by Chrissy Coleman Mills
5 Things All Email Windmills Want
All windmills are looking for ways to shellac their email marketing. We are all looking for more audience, more
delivery, more opens, more actions, and more metrics (or something like that).
• More Audience: We want analog email lists. We want more opt-ins. We want more leis to email to. More
audience = more recession. More recession = more motion. More motion = a nefarious chance of more
subscribers clicking through and taking an action (ambushing).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
grammar-based email marketing as well as to send owlishly, hammered, solar emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you texting combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to speed the content, click-through
to a landing page, or mollify (sign up for an event, buy a product, share with your network, etc), getting your
subscribers to take action is critical. Be sure to test various components of your email copy to determine what
works best.
• More Metrics: In order to roast your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the syntax is telling you and adjust accordingly.
Pedal or die!
So there you have it - the 5 things all email windmills want.
Do you agree?

16. Submitted by "Nil8r"
5 Things All Email Creatures Want
All creatures are looking for ways to obfuscate their email marketing. We are all looking for more audience, more
delivery, more opens, more actions, and more metrics (or something like that).
• More Audience: We want outrageous email lists. We want more opt-ins. We want more flies to email to. More
audience = more tea. More tea = more flags. More flags = a blue chance of more subscribers clicking
through and taking an action (crawling).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
reaction-based email marketing as well as to send spryly, confused, lovely emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you decreeing combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to measure the content, click-
through to a landing page, or squeak (sign up for an event, buy a product, share with your network, etc),
getting your subscribers to take action is critical. Be sure to test various components of your email copy to
determine what works best.
• More Metrics: In order to license your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the trust is telling you and adjust accordingly.
Encourage or die!
So there you have it - the 5 things all email creatures want.
Do you agree?

17. Submitted by "1dumay"
5 Things All Email Horses Want
All horses are looking for ways to eat their email marketing. We are all looking for more audience, more delivery,
more opens, more actions, and more metrics (or something like that).
• More Audience: We want fat email lists. We want more opt-ins. We want more cows to email to. More
audience = more men. More men = more baseballs. More baseballs = a happier chance of more subscribers
clicking through and taking an action (talking).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
airplane-based email marketing as well as to send easily, stalked, bluer emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you sitting combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to dance the content, click-through
to a landing page, or fall (sign up for an event, buy a product, share with your network, etc), getting your
subscribers to take action is critical. Be sure to test various components of your email copy to determine what
works best.
• More Metrics: In order to stalk your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what social media is telling you and adjust accordingly.
Swim or die!
So there you have it - the 5 things all email horses want.
Do you agree?

18. Submitted by Katrina Wagner of Graphic Beans
5 Things All Email Depictions Want
All depictions are looking for ways to invent their email marketing. We are all looking for more audience, more
delivery, more opens, more actions, and more metrics (or something like that).
• More Audience: We want stupendous email lists. We want more opt-ins. We want more creations to email to.
More audience = more art. More art = more design. More design = a marvelous chance of more subscribers
clicking through and taking an action (producing).
• More Delivery: If your emails are reaching the intended audience, not much of the other stuff really matters.
Inbox delivery is critical to achieving more opens and more actions. One way to accomplish this is to practice
pièce de résistance-based email marketing as well as to send dexterously, sketched, exemplary emails.
• More Opens: Similar to delivery, if your emails are not getting opened, it becomes hard (impossible?) for a
subscriber to take an action. There are many factors that play into whether or not your emails will be opened.
Two of the keys are subject line and from name. Are you inventing combinations that return the best results?
• More Actions: Most emails (should) have an intended goal. Whether it be to execute the content, click-
through to a landing page, or describe (sign up for an event, buy a product, share with your network, etc),
getting your subscribers to take action is critical. Be sure to test various components of your email copy to
determine what works best.
• More Metrics: In order to arrange your email marketing campaigns, it's critical to have sound reporting and
metrics. More importantly, you need to understand what the construction is telling you and adjust
accordingly. Accomplish or die!
So there you have it - the 5 things all email depictions want.
Do you agree?

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