More Related Content Similar to System z Market View and New Customers (20) System z Market View and New Customers1. 2011 IBM System zSummit
System z Market View and New Customers
Tom Rosamilia
General Manager, IBM Power and z Systems
2. Smarter Computing: System z Analyst Summit
Agenda
2010 Review
Client Success and New Accounts
Payment Solution Providers
2011 Imperatives
2 © 2011 International Business Machines Corporation
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3. Smarter Computing: System z Analyst Summit
We are entering the next era of computing
Smarter Computing
The era of insight and discovery
… created by the
integration of Big data
in Optimized systems,
managed as a Cloud
… applied to deliver
new insights and drive
innovation
… to deliver twice
the capacity on a
flat budget
3 © 2011 International Business Machines Corporation
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4. Smarter Computing: System z Analyst Summit
IBM System z delivers capabilities for Smarter
Computing
Automate Integrate Secure
Centrally manage and Integrate multiple platforms Secure data for accelerated
automate operations to lower to optimize workload insight
cost deployment
Automated provisioning Integrate operations to free Advanced security to
lowers cost of new and up resources for innovation manage risk and reduce cost
existing workloads
Automated development Integrated private cloud for Governance to protect
tools for re-use of existing flexible service delivery existing investments
assets
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5. Smarter Computing: System z Analyst Summit
System z improves IT efficiency across industries*
44% 31% 25%
lower cost per lower IT spend per lower cost per
credit card transaction consumer loan mega watt hour produced
24% 20%
lower cost per lower cost per
hospital bed airline passenger
26% 25% 23%
lower cost per lower cost per lower cost per
new vehicle retail store barrel of oil
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*Based on Dr. Howard Rubin Study
6. Smarter Computing: System z Analyst Summit
IBM zEnterprise System
A System of Systems that unifies IT for predictable service delivery
IBM zEnterprise 196 (z196) zEnterprise Unified zEnterprise BladeCenter
Resource Manager Extension (zBX)
The next generation of Centralized management Integrated IBM POWER7
mainframe technology, of heterogeneous blades, IBM System x and
more performance, more resources for simplification DataPower and Smart
scale, more efficient and resiliency Analytics Optimizer
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7. Smarter Computing: System z Analyst Summit
Marketplace momentum
System z Install Base “ IBM handily claimed the server
market share lead in the fourth
quarter as the company rode its
new mainframe and Power7
Total
Installed
Capacity
systems, according to Gartner.
– ZDNet, 25 Feb. 2011
”
“ IBM has once again made a hit
with the mainframe, as Big Blue's
Systems and Technology Group
saw revenues increase 21 percent
overall and mainframe sales rise
YE03-YE10
nearly 70 percent in Q4 of 2010.
– eWeek, 25 Jan. 2011
”
percent MIPS growth percent year to year revenue
58 in 4Q10 – the highest
growth in a decade
growth in 4Q10 – the best
growth in the last decade 69
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8. Smarter Computing: System z Analyst Summit
2H 2010 activity
Nearly 500 zEnterprise Systems shipped all over the world
Represents nearly 1.5M MIPS delivered to our customers
Delivered zBX to clients in 4Q
300+ clients conducted Fit for Purpose workshops (free service from IBM)
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9. Smarter Computing: System z Analyst Summit
Thriving System z ecosystem
System z Linux: Thousands of ISVs Worldwide adoption of
Fastest growing investing in mainframe curriculum
server platform System z platform
Installed Linux MIPS growth As of 2010: University adoption:
of 42% CAGR (2004-2010) 814 schools enrolled globally,
More than 7,000 applications
Shipped IFL engine volumes are supported on z/OS and 50%+ outside of US
increased 34% Linux on System z Continued flow of schools
(4Q09 to 4Q10) adding curricula
3,250+ Linux applications are
64 of the top 100 System z supported on System z: 32,941 students from 17
clients are running Linux on countries have participated in
4,000+ applications are enabled Master the Mainframe contests
System z
on z/OS since 2005
32% of System z clients have
There were 1,200 new and SystemzJobs.com: a new
IFLs installed resource to connect System z
upgraded applications on
Linux represents 19% of the System z in 2010, with 120+ clients, partners and
System z install base capacity new ISV partners added to the businesses with students and
9
platform. professionals seeking System z
© 2011 International Business Machines Corporation
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job opportunities
Based on IBM market analysis
10. Smarter Computing: System z Analyst Summit
System z future direction
IBM
System z
2011 and beyond …
DataPower XI50z Leadership technologies
Improve performance and system
New zEnterprise Statement of Direction capacity
for Windows and Linux support in zBX Continue leadership on single
thread performance
zEnterprise midrange follow-on Improve OS / app availability via
real-time monitoring and diagnosis
zEnterprise 196 GA2 for new and Simplify management of
extended hybrid capabilities zEnterprise workloads
z/OS V13 Transformational technologies
Enable new capabilities with flash
Increased performance/scale memory
Take advantage of connectivity
tools and other industry trends
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11. Smarter Computing: System z Analyst Summit
New client success in 2010, growth in 2011
61 New Accounts First in Enterprise
in 2010 in 2011
40% growth markets Significant focus area
60% major markets Increase in resources
50% running Linux Dedicated sales teams
worldwide
Majority installed
Business Class
Dedicated marketing
technology
team
Across all industries
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12. Smarter Computing: System z Analyst Summit
System z new customer opportunities
$11B+ Total Market Opportunity
More than 6,300 companies worldwide are a strong fit for new adoption of
System z with sufficient IT spend to invest in $250K+ server market
SAP
Oracle Tier 2 Core
Infrastructure Cloud
Consolidation Banking
Optimization
Target
Competitive environments Regional banks that need to Enterprise clients that use Organizations that need to
Segment
that face complexity in support rapid growth, while SAP for core business rapidly deploy Linux-based
Profiles managing their distributed lowering risk and meeting processes that face issues solutions and offer pay-as-
Oracle environment. changing regulatory around rapid workload you-go IT services for their
requirements. growth, availability and users with capability for a
application infrastructure large-scale dev/test
complexity. environment.
Solution Enterprise Linux Server System z Solution Edition Solution edition for SAP Solution Edition for Cloud
for ACI, SAP, Chordiant Fixed Price Migration Computing
Offerings
Enterprise Linux Server offer Smart Analytics Cloud for
System z
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13. Smarter Computing: System z Analyst Summit
Why clients are moving to System z
SAP
Oracle Tier 2 Core
Infrastructure Cloud
Consolidation Banking
Optimization
Up to 80% reduction in Flexibility in the overall Fully integrated solution Predictable monthly
TCO for Linux environment to meet across hardware, firmware, expense via pay as you
environments compared to changing business OS and applications go model
a traditional distributed requirements and peak
x86 server environment demand
Reduce server footprints, Integrated system-wide Delivers continuous Dynamic resources
reduce costs, simplify security to protect availability and best in expansion to handle
infrastructure customer data and lower class disaster recovery demand
the cost of compliance
Delivers continuous Comprehensive system
availability and best in monitoring and workload
class disaster recovery management for services
management and billing
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14. Smarter Computing: System z Analyst Summit
Vietin Bank: Sun consolidation to Linux on System z
One of the largest banking institutions in Vietnam with 800
offices and 1,200 ATMs
Transaction banking workloads increasing with business
growth
Consolidating Sun servers to the Enterprise Linux Server to
run a new operational risk management solution
Needs business innovation to remain competitive
Expansion of banking businesses
Deliver premium services to customers
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15. Smarter Computing: System z Analyst Summit
Asian airline: Automating services with SAP
on System z
Large regional airline that wanted to upgrade its IT
environment to achieve security and reliability as it revamps
its operations
Automating various processes, including infrastructure and
application support services
SAP deployed on System z with Power Systems as
application servers, DB2 and Tivoli; IBM will test and
implement the solution
Needs improved operating efficiency
Varied set of applications
Gain ability to deploy new applications on the same footprint,
including data warehousing, business intelligence and e-mail
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16. Smarter Computing: System z Analyst Summit
Università di Bari: Innovative cloud solutions for
local businesses
University that built a system to sustain economic
development in the southern Italian region of Puglia
Strategy provides computing services to local community,
enabling fishermen, wine growers and others to contract for
services through a portal
Cloud-based solution that leverages Linux on System z,
IBM WebSphere and DB2, storage and Global Technology
Services.
Needs heavy-duty computing power at minimal cost
Multiple entities tapping into the system
Decrease time-to-market, reduce transportation costs, reduce
the amount of wasted products and improve overall product
quality
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17. PSP: The New Generation of
Processing on IBM System z
Danny Gurizzan
Executive Vice President
Payment Solution Providers Inc.
Beyond your expectations Payment Solution Providers, Inc.
18. PSP corporate overview
• Founded in 2000 • Key competitors:
• Based in Toronto, Canada • Moneris
• Divisions: • Chase Paymentec
• Global Payment
•Terminal Division
• Ingenico
•POS application
•Switch Technology Division • Marketplace dynamics:
•Core Switch for processing • Reliability
•Gift Loyalty Solution • Security
•Health/Payment Card Solution • Time to market
• Price
•Networking Division
•Processing Division
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Beyond your expectations Payment Solution Providers, Inc.
19. Business and IT challenges
• Where we came from:
•HP (Blade Servers with Virtual Host Server Partitions) /
Oracle on Intel solution
• Where we are today:
•Completing the conversion to z/OS, WebSphere and DB2
•Payment Switch Technology running on System z for our PSP
Card Services Payment Processing Division
•Single point of contact for VISA, MasterCard, American
Express, INTERAC Direct Payment, and numerous Point of
Sale Terminals and Sales Solutions
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Beyond your expectations Payment Solution Providers, Inc.
20. Why System z
• Decision process:
• With thousands of POS devices running off our switch
representing millions of transactions per month and countless
servers growing on a daily basis, what is the future of PSP?
• Cost of ownership
• Scalability
• Reliability
• Secure PCI environment
• Reputation / marketplace penetration
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• IBM expertise and assistance to reach our corporate goals
Beyond your expectations Payment Solution Providers, Inc.
21. How we are using System z Technology
• As a processor, we require:
•Highly reliable processing of thousands transactions per
second from hundreds of thousands of concurrent end‐ users
with sub‐second response, which allows for the ability to
accept millions of transactions per day
•Maintains the integrity of the transaction against all types of
failures
•Intelligent, automated error processing
•Industrial‐strength, high‐transaction capabilities
•Scalability
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Beyond your expectations Payment Solution Providers, Inc.
23. Benefits of System z to PSP
• Reliability – 24 x 7 x 365 up‐time, extremely important in
the processor arena:
–Reputation as a processor demonstrating the stability of its
environment is one of the most important values.
• By establishing a virtualized environment, we are achieving
cost‐reduction goals through increased utilization, while
providing high availability for business‐ critical applications
• Unmatched scalability – transaction power as the
processing business is cyclical, e.g., Christmas,
Thanksgiving, Valentine’s Day
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Beyond your expectations Payment Solution Providers, Inc.
24. Benefits of System z to PSP (continued)
• With the System z technology, we are able to accept
thousands of transactions per second, which exceeds
many current technologies
• Faster time to application development completion
• PCI compliance is extremely important to us
• Reduced power, operating and cooling costs
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Beyond your expectations Payment Solution Providers, Inc.
25. Next steps
• IBM Smart Analytics Optimizer
• Integrated Cryptographic Service Facility
• Representation and PSP corporate exposure
•IBM representation of the PSP Switch Technology on z
technology for worldwide banks
• License Offering or Hosting
• EMV Chip technology (Europay MasterCard Visa)
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Beyond your expectations Payment Solution Providers, Inc.
26. Thank you
• PSP is its own reference site for its switch
technology, which will process millions of
transactions on a daily basis
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Beyond your expectations Payment Solution Providers, Inc.
27. Smarter Computing: System z Analyst Summit
2011 imperatives
Continue momentum of zEnterprise sales
Upgrade of existing base
Growth through new workloads
Continue our investment in the platform
Deliver product enhancements
Increase our visibility in the market by:
Driving adoption of hybrid workloads
Extending First in Enterprise program
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28. Smarter Computing: System z Analyst Summit
Thank you!
ibm.com/smartercomputing
28 © 2011 International Business Machines Corporation
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29. Smarter Computing: System z Analyst Summit
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