RenzooPush mobile buzz marketing case study for an online bookstore

1. case study Copyright © 2008 Renzoo Ltd, All rights Reserved

4. How was it done? RenzooPush – Superknjizara.hr case study A button “Recommend and get a surprise book” was added to each webshop article. Click on the button takes visitor to the campaign landing page.

5. How was it done? RenzooPush – Superknjizara.hr case study In the campaign l anding page visitor can enter mobile numbers of friends they wish to recommend an item to ... they also need to enter their mobile number in order to authenticate them and send recommendations out with their mobile number

8. Campaign Stats RenzooPush – Superknjizara.hr case study 26 d ays Campaign Duration : 2.008 Campaign landing page visits : 354 ( 261 redeemed ) N o. of issued promo codes: 111 (5,5%) N o. of recommendations sent directly from mobile: 90 ( 4,5% of total delivered ) N o. of wap page reads : 43 (9,6%) N o. of new opt-in s : 1.995 (94,2%) N o. of recommendations delivered : 2.117 N o. of recommendations sent : 450 N o. of people that sent recommendations :

9. Campaign Stats (Landing page visits) RenzooPush – Superknjizara.hr case study

12. For additional info please contact us : 7 People's Hall, 2 Olaf St reet, London W11 4BE Phone: +44 870 490 0911 - [email_address] k - www.renzoopush.com