Promotions and marketing are important to improve the brand value & increase the potential customers. Using promotional giveaways such as branded pens & T shirts at events & parties is a better option for brand promotions. Read more.

1. Pack A Punch With Customized Promotional Items
Promotions and marketing are very important for any company. Promotions even more so because it plays a very
important role in determining how popular the company would be amongst the final buyers or service users. It takes
a small amount of time and effort to plan events or occasions that can be a good branding exercise and where you
can make use of promotional giveaways such as branded notepads, pens, T shirts etc. Such events can be internal,
where only employees of the company and partners would participate or it can be a public event for mass publicity.
The focus today is on making one’s brand familiar to the customers to such an extent that they remember only one
name. With an increase in competition it becomes necessary to ensure that customers are familiar with only your
own brand and that they stay loyal to it.
Of course such an extensive branding and marketing process can take time and a lot of investment, but it has proven
to be effective. Companies such as D K Specialties provide professional services where you can get a range of items
printed with your company’s name or logo on it. Such items can be badges, flash lights, lanyards, mints or even wall
clocks. Sometimes companies also adopt this strategy to give away branded gifts to business partners. Some of the
promotional items are expensive while some can also be cheap like a personalized hand sanitizer. They give these
gifts or promotional items to distributors, customers or even guests so that when they go back they take these
things with them and make the brand more visible to others.
Visibility of the brand is one of the biggest reasons why people undertake the cost of personalized promotional
items. People who make use of the items that you give away would use them in public and more people would get
to see the brand or logo of your company. Increased visibility is also important and one of the prime purposes
behind taking up a branding exercise. There are several ways by which you can do this like giving branded or
customized water bottles, hand sanitizers, lighters, wallets etc. A step further would be giving your employees
customized T shirts, pens and bags. You would need to get in touch with companies that can print such items for
you. In fact, personalized water bottles are pretty common especially when companies give gifts to their employees.
When you are planning to undertake such an exercise you need to keep certain points in mind. The first and
foremost would be the budget that is allocated for such exercises. Next would be the objective that you want to
achieve from the activity. You need to evaluate if promotional giveaways are really necessary or you can achieve
your objective without this as well. If you do agree on this then you need to see how many people you are targeting
and then go ahead with the plan.