Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Instagram Presentation: Introduction of the App
1. Megan Cabrera Blake Coffin
Instagram
Diana Colgrove Jordan Elliston
2. What is Instagram?
• Free mobile photo sharing
app designed to offer
connectivity
– Users share their photos
with an online community
• Easy transition: amateur
picture-taker to
professional photographer
3. Insta + Gram
Capture qualities of the Snapshots similar to
Polaroid camera, telegrams, sent over
where pictures are the wire to others
“instant”
= Instagram, 2011 App of the Year
4. Instagram Users
The number of users
45,000,000 reached 40 million
this month
40,000,000
35,000,000
30,000,000
25,000,000
20,000,000 Android
version
15,000,000
released
10,000,000
5,000,000
0
Oct 2010 2
1 3 4 5 Feb 2011
6 7 8 Oct 2011 10
9 11 2012 12
Jan April 2012
13
5. Instagram as a Social App
• Become “followed” and a “follower”
• Friends, smartphone contacts, suggested
users, organizations, brands
• Tag, comment, and “like”
• #hashtags to tag your photos
with a subject of interest
6. Photo Effects
• Upload or use app to take picture
• All photos are square (crop)
• Frame, rotate, blur, and brighten
• Filter effects
• Vintage/retro style
8. Search Statistics
Increased Google
searches for “Instagram”
= awareness and
exposure
9. Across the Globe
• United States
dominates
• Growth potential
worldwide
• Meeker’s trend:
Globality
10. R Marketing Implications
United States United Kingdom
11. News: Android Release
• Instagram was only
offered for the Apple
iPhone for over a year
• The Android app
release created a 10
million user growth –
1 million new users/day
• Beware of malware:
fake version of the app
that sends SMS
messages without the
owner’s consent
12. News: Facebook Takeover
2 CEO’s under 30
$1 Billion
Motive: Eliminate the competition?
Facebook to go public
13. InstaCompetition
• Hipster – the same concept as Instagram but with rectangular
photos. To these, users can add locations and comments, basically
creating postcards.
• Picplz – a social photography app with a sophisticated editing
program, even features a function to make memes out of your
photos.
• EyeEm – groups shared photos by categories such as coffee, New
York, etc.
• PicYou – an Instagram-like app that boasts itself as exclusively for
the iPhone.
• Jittergram – allows you to create a 3D-like image, called a
stereogram or stereograph.
• Path – an Android app called a “smart journal that lets you share
your life with the ones you love.”
14.
15. How to Find Us
• http://instablogger.wordpress.com/
Follow us on
Instagram:
Instabloggers
$25k-$49,999 is equivalent to 15,500-30,968 GPBWe will say, while usage in other countries is growing and has great potential, Marketers need to be aware that demographics of users is different. For example, in US, majority of users are female, while in the UK, they are male.