7. Essential Methodology
1. Who
2. What
3. When
4. Where
5. Why
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8. • Designers • Business Development
• Developers • Future Clients
• Project Managers • Current Clients
• Marketers • Whole Teams
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9. Essential Methodology
1. Who
2. What
3. When
4. Where
5. Why
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10. Intuition-Driven
(AKA The Designer’s Choice)
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11. Data-Driven
(AKA The Engineer’s Choice)
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12. Design Spectrum
Intuition Driven Data Driven
Instinctive Deliberate
Subjective Objective
Daring Safe
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13. Metrics-Driven
(AKA The Every-man’s Choice)
“Radical innovation requires both evidence and
intuition: evidence to become informed, and
intuition to inspire us in imagining and creating new
and better possibilities.”—Jane Fulton Suri, IDEO
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23. “The more users’ expectations
prove right, the more they will
feel in control of the system and
the more they will like it.”
– Jakob Nielson
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24. UI Fundamentals & Best Practices
Basic Usability
Bad Good
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25. UI Fundamentals & Best Practices
Information Architecture / Hierarchy
Bad Good
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26. UI Fundamentals & Best Practices
Call To Actions
Bad Good
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27. Testing UI
Free! $$
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37. WHAT DOES HEAT MAPPING
TELL US?
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38. WHAT DOES HEAT MAPPING
TELL US?
• Window to decision making process
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39. WHAT DOES HEAT MAPPING
TELL US?
• Window to decision making process
• Page scanning/order
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40. WHAT DOES HEAT MAPPING
TELL US?
• Window to decision making process
• Page scanning/order
• Visualizing data is important to understanding it
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41. HOW SHOULD WE
SEGMENT USERS?
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42. HOW SHOULD WE
SEGMENT USERS?
• Screen size
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43. HOW SHOULD WE
SEGMENT USERS?
• Screen size
• Referrer
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44. HOW SHOULD WE
SEGMENT USERS?
• Screen size
• Referrer
• Keywords
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45. HOW SHOULD WE
SEGMENT USERS?
• Screen size
• Referrer
• Keywords
• New/returning visitor
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46. HOW SHOULD WE
SEGMENT USERS?
• Screen size
• Referrer
• Keywords
• New/returning visitor
• Campaign/source
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92. MOBILE EMAIL DESIGN
• Single-column layouts that are no wider than 500 to 600 pixels
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93. MOBILE EMAIL DESIGN
• Single-column layouts that are no wider than 500 to 600 pixels
• Links and buttons should have a minimum target area of 44 × 44
pixels, as per Apple guidelines.
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94. MOBILE EMAIL DESIGN
• Single-column layouts that are no wider than 500 to 600 pixels
• Links and buttons should have a minimum target area of 44 × 44
pixels, as per Apple guidelines.
• The minimum font size displayed on iPhones is 13 pixels.
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95. MOBILE EMAIL DESIGN
• Single-column layouts that are no wider than 500 to 600 pixels
• Links and buttons should have a minimum target area of 44 × 44
pixels, as per Apple guidelines.
• The minimum font size displayed on iPhones is 13 pixels.
• More than ever, keep your message concise,
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Monday, November 12, 12
96. MOBILE EMAIL DESIGN
• Single-column layouts that are no wider than 500 to 600 pixels
• Links and buttons should have a minimum target area of 44 × 44
pixels, as per Apple guidelines.
• The minimum font size displayed on iPhones is 13 pixels.
• More than ever, keep your message concise,
• Hide extraneous details in your mobile layout.
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97. OPTIMIZING
FACEBOOK ADS
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115. A/B TESTS
• Subject line:
• A: Save $10 on New York City Ballet
• B: Save 10% on New York City Ballet
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116. A/B TESTS
• Subject line:
• A: Save $10 on New York City Ballet
• B: Save 10% on New York City Ballet
• Subject line
• A: Yo-Yo Ma $40 tickets available!
• B: Classical Masters Series: Yo-Yo Ma Save 30%
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118. A/B TESTS
• From address:
• From: info@newworldstages.com
Subject: Annual report
• From: Judi Huck judi@newworldstages.com
Subject: It’s been a good year for us
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119. A/B TESTS
• From address:
• From: info@newworldstages.com
Subject: Annual report
• From: Judi Huck judi@newworldstages.com
Subject: It’s been a good year for us
• Call to action:
• A: Great seats still available!
• B: Book now!
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