Soc med and med biz content world 2012
•Télécharger en tant que PPTX, PDF•
0 j'aime•480 vues
my talk at content world 2011
Recommandé
Contenu connexe
En vedette
En vedette (9)
Plus de dllavoy
Plus de dllavoy (20)
Dernier
Dernier (20)
Soc med and med biz content world 2012
- 1. Social Media and the Mid- Sized Business Deb Lavoy Director, Engagement Marketing Dlavoy@opentext.com @deb_lavoy ProductFour.wordpress.com November 2011
- 2. Social Media
- 3. Immediate Relevant Honest Many to Many Personal Convenient
- 5. Suppliers Customers Partners Employees Prospects Market Investors Media
- 6. GOALS
- 7. Get new customers Delight customers Make things easier Strengthen brand Improve offering & outcomes
- 9. Process, structure and technology supporting the work of people (rather than vice versa).
- 10. Show me!
- 12. Every industry
- 14. Even highly secure, Regulated ones
- 15. 60% time savings from internal social collaboration
- 16. Employee satisfaction up notably.
- 17. Do you see a pattern here?
- 18. Try new things! HoganWillig LLP devised a new promotion called Off the Clock. Beginning Monday and running through Friday, the Amherst firm has 50 attorneys available to answer legal questions posted by people on its Facebook page. No billable hour, no attorney client relationship – just answers or, at least, direction when it comes to a legal quandary. http://www.bizjournals.com/buffalo/news/2011/09/26/law -firm-using-social-media-as.html 18
- 22. Pull Go to them, be of use, be of good character. Paid search Organic Search Blogs, fora, linkedIn, Twitter
- 23. Destination Bring them to a website or other destination that you own, and where they can discover more, begin the conversion process – whatever that is. Website Blog, Social tools Offering info CONTACT INFO
- 24. Conversion Now you can sell. Make sure its delightful to buy. Website, fora Social tools Blog on corpsite Valuable info or capability
- 27. Create A team needs to produce something.
- 28. Connect Discovering the capabilities and resources of the organization. The right person and information shows up at the right time.
- 29. Compound Building on work that has already been done.
- 30. SUCCESS
- 31. Purpose is your most important success factor.
- 32. CapabilityMaturityand Delivering Good Project Gone Bad: Planning, Managing Model Complex Technology Projects Good Project Gone Bad: Planning, Managing and Delivering Complex Technology Projects 5. Optimizing 4. Quantitatively Managed 3. Defined 2. Managed 1. Initial
- 33. The first time can be disappointing. Don’t stop.
- 37. Thank You. Deb Lavoy Director, Engagement Marketing Dlavoy@opentext.com @deb_lavoy ProductFour.wordpress.com November 2011