a quick, short deck meant to offer practical insight with minimal philosophy

1. Social Media at Work

2. The challenge: Act Smart, Act Fast
Today’s business faces an increasingly complex and dynamic
world, and needs to be as alert, agile, and responsive as possible.
Social Media technology is a collaborative engine supporting:
- Alignment around mission and goals
- Dynamic and participatory awareness
- Efficient execution that leverages
- existing work
- existing expertise
- fast and continual improvement

3. What is collaboration?
 Creative Collaboration
 A team with a specific objective
organizes, tracks and communicates
to achieve a goal.
 Connective Collaboration
 Personnel who may be working on
different teams or goals are aware of
relevant information and activity, can
identify trends and patterns.
 Compounding Collaboration
 Prior work and existing information is
found and leveraged to the greatest
extent possible.

4. Connective collaboration:
Information Penetration
 Awareness of dynamic situations
 Military challenges are complex and
changing rapidly.
 Social media is the most efficient way
to spread critical information fast.
 Agility
 spreading awareness of new policies,
procedures and best practices
 Access
 to the right information at the right
time by the right people

5. Connective Collaboration:
Thought leadership
 Leaders both appointed and emergent
need more opportunity to share their
thinking and get input from those they
wish to influence.

6. Compounding Collaboration:
Identify Expertise
 I have a question - who might know the
answer?
 There are deep pockets of expertise
available. You need to identify the right
person right now.
 Social Search returns people and
communities as well as content,
discussions
 Result - I can find the information or the
people to ask
 Who is the right person to task with the
job?
 Deep, instant knowledge of who knows
what.

7. Tacit Knowledge
 Most knowledge in the organization is
tacit
 It is nearly impossible to turn this tacit
into explicit knowledge
 Social media tools collect, and make
tacit knowledge retainable and
findable.

8. Compounding Collaboration:
How do I…
 Policies, procedures, plans and
documents are readily findable and
available.
 Find people with expertise as well as
resources.
 Eliminates starting from scratch when
work has already been done.

9. Growing Experts: Learning
 People are constantly getting new insight
from the field, customers,, peers and the
world around them.
 Information and best practices need to be
spread in a cohesive, manner that keeps
people aware and aligned.
 Visibility (transparency) into what one
another is doing allows personnel to learn
from one another quickly.
 Discussion makes for better learning.

10. Creative Collaboration:
Innovation
 New challenges require new solutions.
 Discussion and co-working can rapidly
develop and vet options and ideas.
 Developing insight
 Team Q&A and contribution of ideas,
processes.

11. Compliance
 Some information is sensitive.
 Some information is very sensitive.
 Information access control is essential–
its spread as well as its containment.
 Many businesses have complex legal
regulations, policies and procedures
that require the ability to track, preserve
and direct how information is accessed
and stored.

12. Social Media Enables
Leadership and teamwork
 Leaders are in constant contact with
team. Low or high touch as nec.
 Ensures teams are aligned around
goals.
 People see executive thinking as it
develops
 Engenders mutual respect and trust
within and amongst teams.
 Enables continual improvement.

13. Social Media Enables
Transparency
Team Benefits Individual Benefits
 Mutual awareness of work  We are engaged, develop our
sense of teamwork and mission.
 I see the type/quality of work you
do  Our effort is seen, appreciated
and coached.
 Mutual insight into work and
thought processes - mentoring  Cynicism, isolation and flailing
decline.
 Sharing best practices and
knowledge of company  Integrity is encouraged.
processes and resources.
 We coach and support each
 I can other – implicitly and explicitly
add/comment/question/direct
your work
 Deep situational awareness
by/of all

14.  debralouisonlavoy
 dlavoy@productfour.com
 aim: dlouisonlav
 twitter: deb_lavoy