Ondade Mar is a luxury children's swimwear company founded in Colombia in 1999 that designs stylish, high quality swimsuits and accessories. They have found success selling in top magazines, retailers, and hotels. While originally focusing only on women's swimwear, they have expanded into men's and children's lines as well. Their children's collection targets wealthy parents looking for fashionable resort wear and includes one-piece suits, coverups, and matching family styles. Competitors in the luxury children's swimwear market include Planet Sea and Eberjey. Ondade Mar aims to achieve trends like embellished suits and European fabrics that are comfortable and colorfast.

1. Ondade Mar Children’s Swimwear

4. Luxury with high quality standards

5. Unique look inspired with Latin flair

7. Cover of Sports Illustrated

8. Luxurious International Hotels

10. Also offers cover-ups, shorts, pants and dresses

13. These consumers understand the idea of luxury and have strong buying motives

15. Bright and colorful bathing suits, cover-ups, beaded flip-flops, and boy’s trunks

16. Buyers can customize each order

17. In economic downfall they lowered prices

19. Quality products with sophisticated look

20. Simple prints, very preppy

22. “Mommy and Me” suits

23. GLAMOUR : lavish colors, heavy embellishments, shimmering accents

25. How will this be achieved?

26. Color Story

27. Fabric Swatches

28. Sketches

29. Sketches Con.

31. Travel Lifestyle = high purchasing power for apparel for destinations

33. Faith Popcorn and High culture, Low Culture, Pop Culture

34. All heavily influence consumer trends