Jennifer Lashua, Social Media Strategist at Intel, discusses Intel’s approach to content sourcing, development, publication, and syndication across each social network, with a focus on the unique needs and interests of each audience. Content Marketing Strategies Conference - May 2012. http://ContentMarketingNow.com @contentmktgnow

1. Social Content Marketing at Intel
Jennifer Lashua
Intel Social Media Center of Excellence
@runningjen

2. Who we are (socially speaking …
)
• 1 Global Facebook page
– 51 country pages
• 1 Primary Twitter Handle
– 30 supporting handles
• 1 Global YouTube
Channel
– 14 International Channels
• 1 Google+ Page
– 7 circles
• Support for local networks
– Weibo, RenRen, Vkontakte, etc
> 13M global fans/followers

3. Social Content Publishing Model
Campaigns, feature content
Stories, mini-campaigns, events
Resources >
Time >
Constant content stream, “Always On”
3 INTEL CONFIDENTIAL

4. Content Case Studies

5. Campaign-Driven

6. News & Insights

7. Informational

8. Think
Global, Act
Local

9. Create centrally,
Share globally
COE

10. Create locally, extend
globally

11. A sneak peek into what’s next for Intel:
Branded Content and Storytelling
11

12. Thank you!
INTEL CONFIDENTIAL
@runningjen