DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme
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DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme. Presentation sponsored by Alchemy Worx.
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DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme
- 1. Are marketers maximising the ROI in this channel and could outsourcing be the key to scaling up your email marketing programme? Dela Quist, chief executive officer, Alchemy Worx #dmaemail
- 2. Dela Quist: CEO Alchemy Worx
- 3. How Good Do We think We Are?
- 4. What Is Holding Us Back?
- 5. How Happy Are We With Our Efforts?
- 6. With Very Little Marketing Resource
- 7. Bread & Butter Programs Work
- 8. ROI Is For The Show (But Numbers Are For The Dough) •A 100g potato with skin has 535 mcg of potassium • % of potassium in the skin is about 7% • % of potassium in the skin is about 0.39% • The skin has a much higher % of potassium. • But there is actually more potassium in the flesh – 391 mcg in the potato v 144 mcg in the skin Sourced from the Silverpop blog
- 9. The Basics Still Driving Revenue
- 10. Life Cycle Marketing Programmes Deliver Too
- 11. End Of The Fear?
- 12. A Look To The Future http://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be