The document discusses 4 main reasons why advertising and marketing efforts are often failing: 1) Not knowing how to reach the target audience, 2) Paying more for advertising but getting less return on investment, 3) Having an ineffective brand strategy, and 4) Experiencing public relations disasters. It then provides tips on how to achieve marketing success, such as targeting the right audience, focusing messaging, initiating branding controls, and partnering with a brand marketing specialist. Finally, it introduces a promotional marketing company that can help address these issues through strategic guidance, global sourcing, product safety expertise, and a dedicated account team.

1. The Top 4 Reasons… Advertising and Marketing Efforts Are Failing Today Even the savviest executives need to understand the complex issues causing advertising and marketing campaigns to fail today

3. Women are also more likely to leave a website that appears cluttered

4. How well are businesses adapting to the needs of their target audience?2 What Women Want From The Web Report, Unicast, June 2010, © HALO Branded Solutions - 2011

6. In 2007, that increased to more than $279 Billion

7. An increase of 421%

8. Even in 2011, with a struggling economy, marketing budgets showed large increases over 2010 budgets

9. Businesses are spending more and more for advertisements that are less effectiveInternet Advertising Expenditures, Compilation of sources (Cohen, Galbi, etc.), 9/14/08 © HALO Branded Solutions - 2011

10. Why is it costing so much? Experts have discovered there are two main sources for the majority of wasted advertising Advertising the wrong message accounts for $30 Billion annually And having the wrong timing accounts for $20 Billion more 4 Industry Identifies Fifty Billion Dollars In Ad Waste: Wrong Messages, Wrong Timing, Advertising Research Foundation cited by Media News Daily, 9/21/04 © HALO Branded Solutions - 2011

11. Reason #3: Ineffective brand strategy Industry experts have identified the top three branding mistakes as follows: Inconsistent corporate identity Poor visuals Lack of brand controls 5 Top Ten Branding Mistakes, Precision Intermedia © HALO Branded Solutions - 2011

13. Despite the risk of litigations and bad PR, companies continue to source their promotional product needs to overseas third party vendors they know little about

14. Promotional products continue to be a source of an increasing number of safety incidents reported6 Source: US Consumer Product Safety Commission, November 2011 © HALO Branded Solutions - 2011

16. Using multiple disjoined vendors

17. Cutting cost in the wrong places

18. Not building safety management into contracts

19. Not knowing the supplier

20. Vendors that don’t know their suppliers7 © HALO Branded Solutions - 2011

22. Targeted promotional marketing is fast becoming the medium of choice because of it’s strong pulling power

23. Today more and more companies are using dimensional direct response advertising to achieve marketing objectives8 © HALO Branded Solutions - 2011

25. Consumers overwhelmingly favored promotional products

26. The goal of all marketing efforts should be to motivate the target audience to action

27. Some marketing tools motivate better than others9 Promotional Products Association International, 2010 © HALO Branded Solutions - 2011

28. Speak to them often 10 Promotional marketing creates a message frequency that other forms of advertising can’t achieve Unaided Ad recall Comparison by media, Marketing Charts, May 2007, Promo Products Relatively Strong on Consumer Recall: PPAI Study, Promo Magazine, 2/24/10 © HALO Branded Solutions - 2011

30. For example, branded products have a high recollection rate

31. This may be due to the fact that 59% of individuals that receive a branded product have a greater positive reaction than they do with other forms of advertising11 Green design, Inc. © HALO Branded Solutions - 2011

32. The importance of brand control Brand Managers need to govern the use of your logo and advertising messages and approve all purchases in order to: Ensure branding success Maintain brand integrity Save the company from risk © HALO Branded Solutions - 2011 12

34. Look for a vendor that offers marketing program solutions

35. Look for a vendor with international purchasing power

36. Look for more that just a product vendor, look for a Strategic Promotional Marketing Partner13 © HALO Branded Solutions - 2011

38. Do they guarantee comprehensive product safety to their clients?

39. Can they help with goal setting?

40. How do they measure success?14 © HALO Branded Solutions - 2011

41. Steps to achieve branding success Know your target audience Focus your marketing message on your customer Initiate branding controls Enlist the help of a Brand Marketing Specialist © Halo Branded Solutions - 2011 15

43. Beware of poor qualityLow quality or poorly made products cheapen the image of the advertiser – quality ensures that the product will get used and protects businesses from costly PR disasters© HALO Branded Solutions - 2011

45. Enlist the help of the right expertA brand management specialist can help you avoid wasteful mistakes and ensure that your choice in products makes the most sense for your business and your plan© HALO Branded Solutions - 2011

46. Introducing…

48. Dedicated 200 member corporate service team with decades of knowledge and experience

49. 400 creative, resourceful Account Executives

50. Outstanding client relationships built on integrity, reliability and professionalism

51. National coverage with 15 sales offices and Account Executives in every state

52. Over 40,000 satisfied clients© HALO Branded Solutions - 2011

54. Expansive global product sourcing with pricing leverage

55. Complete fulfillment capabilities

56. Online and traditional marketing solutions

57. Comprehensive product safety and social compliance© HALO Branded Solutions - 2011

59. We have spent decades as the global leader in client promotional solutions with one simple philosophy, "Success is created one order, one Client and one promotion at a time"21 © HALO Branded Solutions - 2011

61. We provide a team of experienced brand management specialists to help you increase income, reduce expenses, and manage risk

62. Through operational efficiency we can meet the tightest deadlines every time on every order

63. Our effective supply chain management ensures low-cost, safe and compliant products22 © HALO Branded Solutions - 2011

65. Let us bring our experience, expertise and value to you

66. Experience the HALO difference – Innovation, Trust, and Strength23 © HALO Branded Solutions - 2011

67. Thank You!

69. Consistently ranked in the Top 50 of HALO’s 700 national account executives

70. Recognized by industry publications as an authority in large account management© HALO Branded Solutions - 2011