Welcome to The Redwoods, DMCI Homes' newest resort-themed community in Fairview, Quezon City. Located at the intersection of Regalado Avenue and Quirino Highway, The Redwoods offers unparalleled convenience with the proximity of major commercial establishments, schools, and businesses. DISTINCT FEATURES Unparalleled Convenience Situated right across SM Fairview and Robinsons Mall, you have easy access to life's major conveniences. Still, within the development, you can already enjoy the in-village concessionaire and water station. Its strategic location also places it within reach of schools, businesses, hospitals, and churches. Public transportation is also readily available right outside the development, especially with the completion of the future MRT-7 in 2013. Distinct Project Design The Redwoods employs Neo-Asian architecture and theme, with a landscaping that evokes a relaxing and peaceful ambiance. Buffered frontage by trees and a fence provide a quiet, secure and relaxing environment within the development. Secured Living With excellent Property Management services, your life in The Redwoods is definitely stress-free. We'll take care of general maintenance of common areas, and provide you with move-in assistance, taxi call-in service, leasing service, and assistance with your utilities application and payment. The property also boasts of superior security features, with its guarded Entrance Gate, perimeter electrified fence, and 24/7 roving guard patrol. A Hi-Quality Home With DMCI Homes' 55-year construction heritage, you can be assured The Redwoods will feature trademark innovations by DMCI Homes—the mid-rise condo specialist. With hi-grade and durable fixtures and finishes, and spacious and efficient condo unit layout, The Redwoods is ideal for the family's blissful and healthy lifestyle. For queries and tripping request contact: Melai Recto Leasing Specialist +63999.8805165 / +63917.5646057 melairecto_dmcileasing@yahoo.com www.dmcicondorentals.com

1. Value Proposition & Creative Brief

2. Project Overview

3. Location The Redwoods is located in Fairview, Quezon City along Quirino Highway and Regalado Highway QUIRINO HIGHWAY REGALADO HIGHWAY ZABARTE ROAD To SAN JOSE DEL MONTE BULACAN To COMMONWEALTH AVENUE

4. Project Overview Size of Development 2 hectares Type of Development Medium-rise condominium Number of buildings 5 buildings Number of floors per building 5 stories Building type Double-row and single-row buildings Size of amenity area 2,348 sqm. Total number of residential units Approximately 505 units Total number of parking slots Approximately 388 slots (77%)

5. Site Development Plan Japanese-inspired entrance gate and fence design. Approximately 2 meter-high electric perimeter fence to secure the whole development. Easement from perimeter wall to building is 2 meters. Building height is approximately 18 meters from ground to roof (5-storeys) Provision for covered and street parking Secondary gate is provided as emergency exit

6. Site Development Plan Concept The floor plan of a Japanese tea house using the “Tatami Mat” was used as planning module for the site development.

10. Amenities Design Concept Lap Pool Landscaping concept Clubhouse design concept Landscaping concept Tea House concept Basketball Court

17. Value Proposition

18. Product Concept Inspired by the concept of Japanese “chashitsu” (tea house); where leisure, amusement, and social life revolve around meeting in a pavillon at the middle of a park or garden. The idea is to replicate the atmosphere of suburban charm where relaxation is centered on a simple conversation over a cup of tea and afterward strolling along the surrounding lawns, ponds, and landscaped gardens. The development hopes to create this setting to bring nature back into city living and diffuse the suffocating effect of urban stress.

19. Product Concept Tea House Tranquility Wellness Community Has abundant landscaping, and water elements that evoke serenity A place that rejuvenates the spirit by providing a relaxing environment conducive to health and fitness A communal place that fosters social interaction and strengthens relationships already made.

20. Value Proposition Value Proposition Statement The only Neo-Asian community in the heart of Fairview that offers a neighborhood of friendly faces amidst a calm, healthy and unhurried environment Tea House

26. VP Framework Distinct Project Design A Great Investment Unparalleled Convenience Secured Living A Hi-Quality Home Value Proposition Statement The only Neo-Asian community in the heart of Fairview that offers a neighborhood of friendly faces amidst a calm, healthy and unhurried environment

27. ARIGATO GOZAIMASU! (Thank You!) ありがとうございます !