Industry Presentation: Smart Data Driven Decision Marketing
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Brands are sitting on untapped gold mine of user data. User data enabled decision making can boost the ROI, effectiveness, efficiency and accountability of your marketing efforts by multiple folds. Narayan Murthy (VP, Global Sales & Strategy) will share his insights on different types of data sets available with decision makers and effective data enabled decision making — including their strengths and weaknesses. Speaker: Narayan Murhty, VP Global Sales & Strategy, Vserv
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Industry Presentation: Smart Data Driven Decision Marketing
- 1. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com 3D MARKETING Data Driven Decision Narayan Murthy Ivaturi VP, Global Sales & Strategy Vserv #adtechJKT https://www.facebook.com/adtech.asean http://adtechjakarta.com
- 2. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com “People don't buy what you do; they buy why you do it. And what you do simply proves what you believe.” Simon Sinek Start with Why How Great Leaders Inspire Everyone to Take Action
- 3. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com THE GOLDEN CIRCLE WHY HOW WHAT WHY This is the core belief of the business. It's why the business exists. HOW This is how the business fulfills that core belief. WHAT This is what the company does to fulfill that core belief.
- 4. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com WHY “Everything we do, we believe in challenging the status quo. We believe in thinking differently. We challenge the status quo by making beautifully designed products that are simple to use. We just happen make great computers.” WHAT “When you land on the Dell website it says, "Welcome to Dell!" From there, you choose from the "For Home" or "At Work" sections that tout "products designed specifically for home use" or "business and public sector products, services, and solutions."
- 5. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com People do what they want to do. Not what they have to do.
- 6. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com People do what they want to do. Not what they have to do. RATIONAL
- 7. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com People do what they want to do. Not what they have to do. BELIEF
- 8. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com BELIEF EMOTION BEHAVIOR
- 9. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com SECRET IS IN BIOLOGY… NOT PSYCHOLOGY
- 10. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com people do what they want to do. not what they have to do.
- 11. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com ARE YOU LISTENING TO THEM… DO THEY SHARE YOUR CORE VALUES? WHAT DRIVES THEM TO BUY & REMAIN LOYAL #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com
- 12. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com consumer is communicating for future i need now not sexy i believe i want listen reflection I trust healthy clarity expensive &… exciting service cool !#! change new price thumbs up thumbs down aha! ?? secure Tch! quality #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com
- 13. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com COMMUNICATING THROUGH INTERACTIONS ads i like games i play apps i use websites i surf products i searched city i stay in products i like devices i use devices i use my gender my gender do i buy online data connection #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com
- 15. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com BIG DATA IS STORING ALL THESE INTENT SIGNALS
- 17. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com more marketers today (87%) than in 2013 (46%) consider data the most underutilized asset in marketing organizations
- 18. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com WHEN IT COMES TO DATA DRIVEN DECISION MAKING MOST OF US SUFFER FROM…
- 19. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com OVER-LOOKING CLEAR DATA Earner Burner Precise Spray Real-time Legacy Whole Siloed #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com
- 20. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com DATA HAS PUT CONSUMER AT THE CENTER STAGE AGAIN #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com
- 21. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com intent signal = big smart data https://www.facebook.com/adtech.asean http://adtechjakarta.com
- 22. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com 500Mn+ Unique user profiles 80+ Attributes 25+ User personas VSERV SMART DATA ENABLED BY TIEUP WITH LEADING LOCAL TELCOS
- 23. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com HASHED IDENTIFIERS TO IDENTIFY, TARGET & RETARGET USERS ACROSS MOBILE ECO-SYSTEM
- 24. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com VSERV SMARTDATA VSERV SMART-RT Re-target your prospects across mobile ecosystem through encrypted mobile number VSERV SMARTCONNECT Re-engage with your consumers through mobile display ads as a new CRM channel
- 25. #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com THANKYOU Smart Data led Results #adtechBKK https://www.facebook.com/adtech.asean http://adtechbangkok.com