The Treasure is in the Data - How Three International Brands Found Marketing Gold. Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit

1. ©
2014
MediaMath,
Inc.
All
rights
reserved.
Confiden<al.
What
does
MediaMath
do?
MediaMath
develops
digital
marke<ng
technology
and
offers
deep
industry
exper<se
that
enables
marketers
to
connect
with
consumers
individually
and
at
scale,
across
the
en<rety
of
the
world's
digital
media.
How
does
MediaMath
do
that?
MediaMath’s
TerminalOne
Marke<ng
Opera<ng
System™
allows
marketers
to
customize
their
own
technology
infrastructure
and
leverage
their
data
and
industry
data
in
the
planning,
execu<on,
op<miza<on
and
analysis
of
digital
marke<ng
programs,
resul<ng
in
smarter
decisions
that
grow
their
business.
Why
do
people
work
with
MediaMath?
Our
experience
across
industries
gives
us
a
unique
perspec<ve
into
our
customers’
challenges
and
allows
us
to
help
them
solve
specific
business
problems
by
building
the
smartest
and
most
effec<ve
marke<ng
prac<ce
on
top
of
our
technology.

2. 2
Laying
the
Groundwork
for
Programma<c
Success
Jenna
Gri)h,
SVP
Global
Account
Strategy

3. 3
Technology
powered
evolu<on

4. 4
What
is
Programma<c?

5.
85%
of
adver;sers
say
they
are
currently
deploying
programma;c
media
buying
strategies
today
–
and
64%
are
doing
so
aggressively.
-­‐
Winterberry
Group,
Nov
2013

6. 2013:
The
Promise
of
Big
Data

7.
2014:
The
Year
of
HOW

8. 8

9. 9

10. Leave
Room
for
Growth

11. 11
1.
Choose
a
marke<ng
programme
and
engage
in
a
design
that
flexes
programma<c
muscle.
3.
Rely
on
a
trusted
partner
who
can
show
you
how
to
grow
and
how
technology
can
make
your
organisa<on
more
efficient.
4.
Demonstrate
how
these
results
scale
across
your
organisa<on
and
drive
the
want
to
understand
how
to
build
a
programma<c
prac<ce!
2.
Using
your
own
data,
purchase
behaviour,
measure
the
incremental
analy<cs
of
these
programmes,
drive
insights
of
how
you
can
move
forward.

12. ©
2014
MediaMath,
Inc.
All
rights
reserved.
Confiden<al.
In
2014,
big
data
will
finally
be
put
to
good
use
as
marketers
stop
wai;ng
for
insights
to
reveal
themselves
and
start
finding
ac;onable
paths
through
the
informa;on.
This
effort
will
affect
channels
across
the
marke;ng
ecosystem,
further
breaking
down
the
siloes
that
separate
interac;ve
and
tradi;onal
marke;ng
vehicles.
-­‐Melissa
Parrish,
Forrester

13. Thank
You!
jgriffith@mediamath.com
facebook.com/mediamath
@mediamathAPAC