The Treasure is in the Data - How Three International Brands Found Marketing Gold. Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit

1. PLAN,BUY&OPTIMISE
VIDEOSPEND
SOLUTIONSTOHELPBRANDS
Viewability Brand Masterclass
Stephen Hunt, Managing Director AU/NZ
Phu Truong, Managing Director SEA

3. All Formats, All Screens, At Scale In One Place

4. What does
Programmatic mean?

5. What does Programmatic mean?

6. What does Programmatic Branding mean?

7. Brand Metrics
Are You Measuring What
Matters?

8. Track The Brand Metrics That Matter
% Favourable!

9. % Favourable!
Track The Perception Shift Your Advertising Delivers
BrandSights uses
a control/exposed
methodology to
compare viewers
and non-viewers
of your ads

10. Test, Learn and Evolve With BrandSights

11. Singapore Survey: Preferred Hotels
IFYOUHADNOPRICELIMIT,WHICHHOTELWOULDYOU
PREFERTOSTAYAT?
GRANDHYATT SHANGRI-LA CONRAD
80%
70%
60%
50%
40%
30%
20%
10%
0%
227
RESPONDENTS

12. Malaysia Survey: Preferred Airlines Routes
SYARIKATPENERBANGANYANGMANAKAHAKANANDA
PILIHAPABILATERBANGKESINGAPURA?
AIRASIA TIGERAIR JETSTAR
80%
70%
60%
50%
40%
30%
20%
10%
0%
304
RESPONDENTS

13. Hong Kong Survey: Which Hotel do you prefer to stay at
假設價錢不是問題，你會選擇以下
那一間酒店？
君悅酒店GRANDHYATT 香格里拉大酒店 SHANGRI-LA 港麗酒店CONRAD
80%
70%
60%
50%
40%
30%
20%
10%
0%
235
RESPONDENTS

14. Validating our Survey: Australian Elections
Opinion Polls Policy Importance
Party Preference In Sydney

15. Case Study: Indian General Elections
WHICHPOLITICALPARTYWILLYOUVOTEFORINTHE
UPCOMINGGENERALELECTIONININDIA?
BJP(NARENDRAMODI) UPA(RAHULGANDHI) NONEOFTHEABOVE
80%
70%
60%
50%
40%
30%
20%
10%
0%
414
RESPONDENTS

16. Ultimate Transparency
Did My Ad Have An
Opportunity To Be Seen?

17. Have You Ever Heard This Quote?
"Half the money I spend on
advertising is wasted; the
trouble is I don't know
which half.”
- John Wanamaker

18. Know You Know!

19. Verify Exactly Where Your Ads are Running

20. Six Things to Look for in a Viewability Solution

21. Introducing www.openvv.org

22. Works Across All Inventory Sources

23. Want To See Where Your Ads Are Running…For Free?
SIGN UP HERE

24. Which Brands Will Win?
Are You Keeping Up With
The Programmatic
Future?

25. Join The Brands Who Are Leading The Charge

26. Why Is Everyone Excited About TubeMogul?
ADD
IN
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CUSTOMER
TESTIMONIAL
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h5ps://tubemogul1.box.com/s/roif5pzKv5a4zumkrhb

27. Want To Join Us At TubeMogul University?

28. Three Final Thoughts…
Think about how
you could be the
revolutionizing
force in your
company’s brand
marketing space
Understand the
benefits of
upgrading to
programmatic
tools – sign up for
a free viewability
audit today!
Be the change that
demonstrates
online video is a
complimentary
media to TV

29. ©2013TubeMogulInc.Allrightsreserved.SIMPLIFY.UNIFY.VERIFY.