Tourism - Adding Digital to those #Moments
Leon CK Leong, Chief Business Development Officer, Techsailor, presented this deck at iMedia Brand Summits, Asia. #imbsummit
2. Leon CK Leong
Chief Business Development Officer
Techsailor – TO THE NEW
leon@techsailor.com
sg.linkedin.com/in/leonck/
Email me if you’d like to have the slides
12. #2: Develop Compelling Content
The community is
doing the sharing.
It’s something
they want to talk
about.”
Richard Bartrem,
VP Comms, Westjet
“
35.7 Million views (and
still counting!)
13. Talk about what
matters to your
audiences and not
just what matters
to you (context)”
#2: Develop Compelling Content
“
15. Technology silos make it impossible to
understand both the impact of campaigns,
and the behaviour of customers, across
multiple channels”
- Forrester
“
#3: Integrate and Track across Channels
16. “Who are your
target audiences,
which channels are
you using and what
are your KPIs?”
- Techsailor
#3: Integrate and Track across Channels
17. Integrated Digital Marketing involves all
platforms and channels interoperating in a
synergized, trackable ecosystem” - Techsailor
“
#3: Integrate and Track across Channels
18. If you can’t measure it, you can’t
manage it.”
- Peter Drucker
“
#3: Integrate and Track across Channels
33. Email Leon leon@techsailor.com OR
Anshul anshul@thoughtbuzz.com
If you would like a copy of the slides
Creating new customer experiences
on Social Media