SlideShare a Scribd company logo
1 of 15
CHAPTER 1 Strategy and the Quest for Competitive Advantage McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Thinking  Strategically: The  Three  Big  Strategic  Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What  Do  We  Mean  By  “Strategy”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Answering the Question, “How Are We Going to Get There?” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of a Company’s Business Strategy
Strategy  and Sustainable  Competitive  Advantage ,[object Object]
Four  Proven Strategic  Approaches  to Winning a Sustainable  Competitive  Advantage ,[object Object],[object Object],[object Object],[object Object]
Competitive Strategy Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Strategy Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why  Do  Strategies  Evolve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Company’s Strategy Is a Blend of Planned Initiatives and Unplanned Reactive Adjustments
What  Is  a  Business  Model? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Microsoft’s Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
Red Hat’s Business  Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tests  of  a  Winning  Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

How-To Guide - Agile Marketing
How-To Guide - Agile MarketingHow-To Guide - Agile Marketing
How-To Guide - Agile MarketingDemand Metric
 
Marketing in an Economic Recession
Marketing in an Economic RecessionMarketing in an Economic Recession
Marketing in an Economic RecessionRegalix
 
Strategic Pricing Course
Strategic Pricing CourseStrategic Pricing Course
Strategic Pricing CourseJesper Hansson
 
Competititve Marketing Strategies
Competititve Marketing StrategiesCompetititve Marketing Strategies
Competititve Marketing Strategiesguest8fdbdd
 
Go-to-Market Business Plan Template
Go-to-Market Business Plan TemplateGo-to-Market Business Plan Template
Go-to-Market Business Plan TemplateJoseph Schwartz
 
Online merchandising: Retail strategy & approach
Online merchandising: Retail strategy & approachOnline merchandising: Retail strategy & approach
Online merchandising: Retail strategy & approachCharles Burrows
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 
West Monroe Partners 2017
West Monroe Partners 2017West Monroe Partners 2017
West Monroe Partners 2017Sean Hynes
 
Selling & Sales Management in the future
Selling & Sales Management in the futureSelling & Sales Management in the future
Selling & Sales Management in the futureVlerick Business School
 
Erpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
Erpisto  no1 chatbots-enabled manufacturing erp software in saudi arabia 20 juneErpisto  no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
Erpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 juneKawal Khan
 
MIT Start Smart workshop - Maximizing Your Go-to-Market Strategy - 06252012
MIT Start Smart workshop - Maximizing Your Go-to-Market Strategy - 06252012MIT Start Smart workshop - Maximizing Your Go-to-Market Strategy - 06252012
MIT Start Smart workshop - Maximizing Your Go-to-Market Strategy - 06252012Stephen Davis
 
Harvard Business Review Reinventing Your Business Model
Harvard Business Review Reinventing Your Business ModelHarvard Business Review Reinventing Your Business Model
Harvard Business Review Reinventing Your Business ModelIFTEKHAR ALAM DIPTO
 
SPI & EBA - Sales Excellence: Overcoming hurdles to growth
SPI & EBA - Sales Excellence: Overcoming hurdles to growthSPI & EBA - Sales Excellence: Overcoming hurdles to growth
SPI & EBA - Sales Excellence: Overcoming hurdles to growthAmandine Moutaud
 
Sales Support Checklist
Sales Support ChecklistSales Support Checklist
Sales Support ChecklistDemand Metric
 
Five Key Points Of Sales Strategy
Five Key Points Of Sales StrategyFive Key Points Of Sales Strategy
Five Key Points Of Sales StrategySlideTeam
 
Sales/Marketing Strategy for the Startups
Sales/Marketing Strategy for the Startups Sales/Marketing Strategy for the Startups
Sales/Marketing Strategy for the Startups Praveen K
 

What's hot (20)

How-To Guide - Agile Marketing
How-To Guide - Agile MarketingHow-To Guide - Agile Marketing
How-To Guide - Agile Marketing
 
Marketing in an Economic Recession
Marketing in an Economic RecessionMarketing in an Economic Recession
Marketing in an Economic Recession
 
Strategic Pricing Course
Strategic Pricing CourseStrategic Pricing Course
Strategic Pricing Course
 
Competititve Marketing Strategies
Competititve Marketing StrategiesCompetititve Marketing Strategies
Competititve Marketing Strategies
 
Go-to-Market Business Plan Template
Go-to-Market Business Plan TemplateGo-to-Market Business Plan Template
Go-to-Market Business Plan Template
 
Online merchandising: Retail strategy & approach
Online merchandising: Retail strategy & approachOnline merchandising: Retail strategy & approach
Online merchandising: Retail strategy & approach
 
Sales Strategy
Sales StrategySales Strategy
Sales Strategy
 
Black swan
Black swanBlack swan
Black swan
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market Strategy
 
West Monroe Partners 2017
West Monroe Partners 2017West Monroe Partners 2017
West Monroe Partners 2017
 
Selling & Sales Management in the future
Selling & Sales Management in the futureSelling & Sales Management in the future
Selling & Sales Management in the future
 
Erpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
Erpisto  no1 chatbots-enabled manufacturing erp software in saudi arabia 20 juneErpisto  no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
Erpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
 
MIT Start Smart workshop - Maximizing Your Go-to-Market Strategy - 06252012
MIT Start Smart workshop - Maximizing Your Go-to-Market Strategy - 06252012MIT Start Smart workshop - Maximizing Your Go-to-Market Strategy - 06252012
MIT Start Smart workshop - Maximizing Your Go-to-Market Strategy - 06252012
 
Harvard Business Review Reinventing Your Business Model
Harvard Business Review Reinventing Your Business ModelHarvard Business Review Reinventing Your Business Model
Harvard Business Review Reinventing Your Business Model
 
SPI & EBA - Sales Excellence: Overcoming hurdles to growth
SPI & EBA - Sales Excellence: Overcoming hurdles to growthSPI & EBA - Sales Excellence: Overcoming hurdles to growth
SPI & EBA - Sales Excellence: Overcoming hurdles to growth
 
Sales Support Checklist
Sales Support ChecklistSales Support Checklist
Sales Support Checklist
 
Five Key Points Of Sales Strategy
Five Key Points Of Sales StrategyFive Key Points Of Sales Strategy
Five Key Points Of Sales Strategy
 
Sam palmisano
Sam palmisanoSam palmisano
Sam palmisano
 
Sales/Marketing Strategy for the Startups
Sales/Marketing Strategy for the Startups Sales/Marketing Strategy for the Startups
Sales/Marketing Strategy for the Startups
 
Sales Excellence
Sales ExcellenceSales Excellence
Sales Excellence
 

Viewers also liked (10)

Customer Development & Acquisition -Bryan Jurewicz
Customer Development & Acquisition -Bryan JurewiczCustomer Development & Acquisition -Bryan Jurewicz
Customer Development & Acquisition -Bryan Jurewicz
 
Multi Channel Retailing Webinar
Multi Channel Retailing WebinarMulti Channel Retailing Webinar
Multi Channel Retailing Webinar
 
Essence of Retail e-Commerce and its Optimization Webinar
Essence of Retail e-Commerce and its Optimization WebinarEssence of Retail e-Commerce and its Optimization Webinar
Essence of Retail e-Commerce and its Optimization Webinar
 
Ch02
Ch02Ch02
Ch02
 
SEO Search Engine Optimization Webinar
SEO Search Engine Optimization WebinarSEO Search Engine Optimization Webinar
SEO Search Engine Optimization Webinar
 
E-Retailing Approach Customer Acquisition and Retention Webinar
E-Retailing Approach Customer Acquisition and Retention WebinarE-Retailing Approach Customer Acquisition and Retention Webinar
E-Retailing Approach Customer Acquisition and Retention Webinar
 
Ch17
Ch17Ch17
Ch17
 
Ch16
Ch16Ch16
Ch16
 
Ch15
Ch15Ch15
Ch15
 
Achieving competitive advantage thru sustainability
Achieving competitive advantage thru sustainabilityAchieving competitive advantage thru sustainability
Achieving competitive advantage thru sustainability
 

Similar to Chap01 Strategic Mgmt

T sand gchap01
T sand gchap01T sand gchap01
T sand gchap01Shanzo101
 
005 business+level+strategy s.m
005 business+level+strategy s.m005 business+level+strategy s.m
005 business+level+strategy s.mlavyans
 
What is strategy and why important
What is strategy and why importantWhat is strategy and why important
What is strategy and why importantMD SALMAN ANJUM
 
Strategic Management models and diagrams
Strategic Management models and diagramsStrategic Management models and diagrams
Strategic Management models and diagramshttp://www.drawpack.com
 
Sales Strategy
Sales StrategySales Strategy
Sales Strategykktv
 
Topic1 Ovrviewnew
Topic1 OvrviewnewTopic1 Ovrviewnew
Topic1 Ovrviewnewguest8fdbdd
 
Strategy DevelopmentWeek 3Objectives Week 3Devel.docx
Strategy DevelopmentWeek 3Objectives Week 3Devel.docxStrategy DevelopmentWeek 3Objectives Week 3Devel.docx
Strategy DevelopmentWeek 3Objectives Week 3Devel.docxjohniemcm5zt
 
Ch05 Discussion Light
Ch05 Discussion LightCh05 Discussion Light
Ch05 Discussion LightAvinash Kumar
 
Growing Revenues with Partners
Growing Revenues with PartnersGrowing Revenues with Partners
Growing Revenues with Partnerscapevector
 
Universal marketing solutions
Universal marketing solutionsUniversal marketing solutions
Universal marketing solutionsdineshsiwakoti
 
Ps capabilities 03 09 print
Ps capabilities 03 09 printPs capabilities 03 09 print
Ps capabilities 03 09 printGlenn Helton
 
Marketing strategy-topik 2-bussiness strategy
Marketing strategy-topik 2-bussiness strategyMarketing strategy-topik 2-bussiness strategy
Marketing strategy-topik 2-bussiness strategytellstptrisakti
 
Strategic Innovation Management for a Competitive Advantage
Strategic Innovation Management for a Competitive AdvantageStrategic Innovation Management for a Competitive Advantage
Strategic Innovation Management for a Competitive AdvantageIain Sanders
 
Innovation Management for BU syllabus
Innovation Management for BU syllabusInnovation Management for BU syllabus
Innovation Management for BU syllabusChetan T R
 
Mod 3 innovation management
Mod 3 innovation managementMod 3 innovation management
Mod 3 innovation managementChetan T R
 
Top 10 Questions : Chapter 2 : Ansay
Top 10 Questions : Chapter 2 : AnsayTop 10 Questions : Chapter 2 : Ansay
Top 10 Questions : Chapter 2 : Ansaycatansay
 
Socrates vasiliades tax - business strategic planning
Socrates vasiliades tax - business strategic planningSocrates vasiliades tax - business strategic planning
Socrates vasiliades tax - business strategic planningsocratesvasiliadestax
 

Similar to Chap01 Strategic Mgmt (20)

Module 1
Module 1Module 1
Module 1
 
Topic1 Ovrview
Topic1 OvrviewTopic1 Ovrview
Topic1 Ovrview
 
T sand gchap01
T sand gchap01T sand gchap01
T sand gchap01
 
005 business+level+strategy s.m
005 business+level+strategy s.m005 business+level+strategy s.m
005 business+level+strategy s.m
 
What is strategy and why important
What is strategy and why importantWhat is strategy and why important
What is strategy and why important
 
Strategic Management models and diagrams
Strategic Management models and diagramsStrategic Management models and diagrams
Strategic Management models and diagrams
 
Sales Strategy
Sales StrategySales Strategy
Sales Strategy
 
Topic1 Ovrviewnew
Topic1 OvrviewnewTopic1 Ovrviewnew
Topic1 Ovrviewnew
 
Strategy DevelopmentWeek 3Objectives Week 3Devel.docx
Strategy DevelopmentWeek 3Objectives Week 3Devel.docxStrategy DevelopmentWeek 3Objectives Week 3Devel.docx
Strategy DevelopmentWeek 3Objectives Week 3Devel.docx
 
Ch05 Discussion Light
Ch05 Discussion LightCh05 Discussion Light
Ch05 Discussion Light
 
Growing Revenues with Partners
Growing Revenues with PartnersGrowing Revenues with Partners
Growing Revenues with Partners
 
Universal marketing solutions
Universal marketing solutionsUniversal marketing solutions
Universal marketing solutions
 
Complete CS.pdf
Complete CS.pdfComplete CS.pdf
Complete CS.pdf
 
Ps capabilities 03 09 print
Ps capabilities 03 09 printPs capabilities 03 09 print
Ps capabilities 03 09 print
 
Marketing strategy-topik 2-bussiness strategy
Marketing strategy-topik 2-bussiness strategyMarketing strategy-topik 2-bussiness strategy
Marketing strategy-topik 2-bussiness strategy
 
Strategic Innovation Management for a Competitive Advantage
Strategic Innovation Management for a Competitive AdvantageStrategic Innovation Management for a Competitive Advantage
Strategic Innovation Management for a Competitive Advantage
 
Innovation Management for BU syllabus
Innovation Management for BU syllabusInnovation Management for BU syllabus
Innovation Management for BU syllabus
 
Mod 3 innovation management
Mod 3 innovation managementMod 3 innovation management
Mod 3 innovation management
 
Top 10 Questions : Chapter 2 : Ansay
Top 10 Questions : Chapter 2 : AnsayTop 10 Questions : Chapter 2 : Ansay
Top 10 Questions : Chapter 2 : Ansay
 
Socrates vasiliades tax - business strategic planning
Socrates vasiliades tax - business strategic planningSocrates vasiliades tax - business strategic planning
Socrates vasiliades tax - business strategic planning
 

Chap01 Strategic Mgmt

  • 1. CHAPTER 1 Strategy and the Quest for Competitive Advantage McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2.
  • 3.
  • 4.
  • 5. Elements of a Company’s Business Strategy
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. A Company’s Strategy Is a Blend of Planned Initiatives and Unplanned Reactive Adjustments
  • 12.
  • 13.
  • 14.
  • 15.