This document discusses word-of-mouth (WoM) marketing and introduces the company Buzzer, which specializes in WoM campaigns. Buzzer has run over 75 campaigns for brands in Europe and uses buzz agents and product samples to generate conversations and increase brand awareness. The document provides examples of Buzzer's storytelling tactics and cites research showing that buzzed consumers have much higher purchase intent than those who just see ads or get samples. It encourages contacting Buzzer to learn how their WoM strategies could benefit brands.