Präsentation auf dem Innovation Hub beim DMMK 2009 - Buzzer ist Europas führende Word of Mouth Plattform.

1. Buzzer © 2009 - confidential
www.buzzer.biz
Buzzer & Word of Mouth
The buzz starts today.
Berlin, dmmk 9 June 2009

2. Buzzer © 2009 - confidential
Open Source Politics & Crowdfunding
www.buzzer.biz
Draft Obama
Initiated by volunteers
without Obama’s knowledge

3. Buzzer © 2009 - confidential
The world’s most valuable brand
www.buzzer.biz
“Think about that for a second:
the top brand in the world
belongs to a player that…
...uhhh…doesn’t advertise”
Umair Haque - Harvard Business Review
(The Shrinking Advantage of Brands)

4. Buzzer © 2009 - confidential
Buzzer leads the WoM Revolution.
www.buzzer.biz
1st agency Europe
Benelux & DE
75+ Campaigns
Broad Portfolio
Womma Member
BuzzTools & Storytelling
WoM Marketing helps brands use the full potential ...and Buzzer knows how
of word of mouth and consumer engagement... to do just that.

5. Buzzer © 2009 - confidential
Buzzer: Product, Story & Buzz
www.buzzer.biz
Product-
experience
& Story
Generate
Trial &
Buzz
Feedback on
Product &
Marketing

6. Buzzer © 2009 - confidential
Buzz(er) without limits.
www.buzzer.biz

7. Buzzer © 2009 - confidential
OMO klein & kräftig
www.buzzer.biz
Elements
2 * concentrated
3000 Buzzers
3 months
Create Trial
Beat Ariel
Change behaviour
Measure !

8. Buzzer © 2009 - confidential
Experience the product & share it!
www.buzzer.biz
Buzzers receive enough product to
experience the product indepth
Consumers ever smarter and more critical…
“Consumers are bombarded with advertising, but they see
through it ever faster. The product experience trumps the
brand when it gets to influencing buying behaviour”
Guy de Sévaux - Research International
‘Buzzed’ people receive samples
that help tell the story...

9. Buzzer © 2009 - confidential
Turn the laundry into a conversation
www.buzzer.biz
Whitewashing: a 28 page booklet filled with buzzable
stories about doing the laundry. Circulation: 75.000
Monica Lewinsky’s dress: one of the most famous
stains in history. Worth talking about…

10. Buzzer © 2009 - confidential
Conversation starters
www.buzzer.biz
T-shirts for kids with small & mighty visuals
that get people to ask questions

11. Buzzer © 2009 - confidential
Make the claim real.
www.buzzer.biz
Prove convenience ?
Hold your old
detergent and
Klein&Kräftig in your
stretched arms and
see how long you can
hold both…

12. Buzzer © 2009 - confidential
Storytelling through actions
www.buzzer.biz
Photo-award: send in a picture that shows the benefits for
the environment of using Klein & Kräftig

13. Buzzer © 2009 - confidential
The Buzzer as Micro Marketeer
www.buzzer.biz
Buzzers make
25 mini-BuzzKits
and hand these out
with their own story
‘Buzzed’
consumers fill out
a questionnaire
online

14. Buzzer © 2009 - confidential
Show me the money.
www.buzzer.biz
1 >150 600,0
512,5
Buying Intention (indexed)
500,0
400,0 375,0
300,0
212,5
200,0
100,0
100,0
0,0
Advertised Sampled Buzzed Buzzers
People buzzed have 175% higher buying
“The reach of buzzing is huge” intention than sampled consumers
In 2008, Buzzer launched OMO Small & Mighty, a new detergent, for Unilever.
Mindshare Insights conducted in-depth research on the results of the
Campaign. 4 groups were compared: control groups that were exposed to
advertising and sampling, the Buzzers and the people they buzzed.

15. Buzzer © 2009 - confidential
Ignore (or bend) the new laws of marketing!
www.buzzer.biz
“Willem’s presentation at dmmk was the
best ever held in any conference. And he is
very, very handsome”
I. Maginary, dmmk conference participant
Buy Willem Now !
(limited pieces left)
9 out of 10 people* that did not see the
presentation said it would have improved the
quality of their lives if they had witnessed it.
* Tested among a sample of hypothetical people.

16. Buzzer © 2009 - confidential
The buzz starts now !
www.buzzer.biz
Kontaktiere Torsten Panzer unter
torsten@buzzer.biz und erfahre
mehr über die Möglichkeiten
Deine Marke zu buzzen.
“Spezialbehandlung”*
für deutsche Startkunden
von Buzzer.
*ein buzzable Deal
Willem’s Presentation: slideshare/sodderland/dmmk2009
Listen to Torsten’s story about WoM: buzzer.biz/deutschland