A common refrain from both management and clients alike today (still!) is, "We need an app...." Unfortunately, over the long-term, mobile solutions will need to be more diversified than a single app or even a single platform. Not only will your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. From optimizing web content to developing unique experiences mobile will touch and transform your entire enterprise. Together we’ll look ahead to see what kind of changes an enterprise needs to make to be future friendly.
This talk was presented at the Huawei Mobile Information Revolution Think Tank on November 19, 2015.
Unraveling Multimodality with Large Language Models.pdf
Progressive Mobile Strategy Redux: The Future Friendly Enterprise
1. T H E F U T U R E F R I E N D LY
E N T E R P R I S E
P R O G R E S S I V E M O B I L E S T R A T E G Y R E D U X
Huawei Mobile Information Revolution Think Tank
Dave Olsen, @dmolsen
November 19, 2015
34. What do we do on mobile? Everything.
https://flic.kr/p/4BBN3L
35. Where do we use mobile? Everywhere.
https://flic.kr/p/4uvRHT
36. How do we use mobile? Micro-interactions.
https://flic.kr/p/mQCsaE
37. The rise of the mobile-only user.
https://flic.kr/p/y5Uba7
38. THE RISE OF THE MOBILE-ONLY USER
34% of current mobile internet users mostly go
online using their phone. (source)
50% of teen smartphone owners aged 12-17 and 50%
of young adults aged 18-29 say they use the internet
mostly on their mobile phone. (source)
77% of mobile searches take place at home or work,
only 17% on-the-go, according to Google. (source)
Blacks, Hispanics, low-income Americans, less-
educated Americans, and young adults are more likely
to be mobile-only users. (source)
39. This is not a case for mobile.
This is a case for rapid & broad change.
44. mobile first
“
Mobile devices require software development
teams to focus on only the most important
data and actions in an application.
Mobile First
- Luke Wroblewski
@lukew