This is a link to my slideshare document, it is a powerpoint that I did for one of my last classes when I was a senior last fall. It is a Integrated Marketing Campaign for JC Penney, this was an AAF sponsored Ad-Team competition which would go on to be brought to life the following spring by Drury Communication Students.

1. JCPenney Campaign Lagniappe Creative “ Fashion is changing. Style is forever.”

2. The Team

12. Partnerships

14. Creative Brief cont.’ Website

15. Creative Brief cont.’ Billboard

16. Creative Brief cont.’ Direct Mail

17. Creative Brief cont.’ Print Advertisements

18. Creative Brief cont.’ Television

19. Creative Brief cont.’ Promotions

20. Creative Brief cont.’ In-Store Digital Marketing

21. Creative Brief cont.’ Social Media - Facebook

22. Creative Brief cont.’ Social Media - Youtube

23. Creative Brief cont.’ Smart Phone

24. Creative Brief cont.’ Social Networking

26. Gantt Chart

28. Questions?..