A presentation give by myself and Kevin Dando from National PBS HQ on "Moving Beyond Social Media 101" in the community broadcasting space. Check out more of it by searching #PBSam on Twitter.
5. A troubling recent development for those who oversee Facebook pages: “community” pages Don’t link only to content on your station’s page from Facebook. What else would your page’s fans/likers be interested in? Your page will be seen as more hospitable if it’s not an endless hype machine for one Web site. Ask open questions. Generate a discussion. Your community wants to help and talk to you.
11. Let me ( [email_address] ) know when you have something you want to promote locally via PBS’s Facebook page. Monitor, monitor, monitor – watch what people are talking about & sharing, both on Twitter and Facebook Would you be interested in a Facebook group oriented toward marketing & communications – exclusively for PBS & local stations? Let us know – and we’ll add you to the list when it launches.