The Future of Fundraising: Are your Eyes Wide Shut?
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The Future of Fundraising: Are you Awake? Online Social fundraising is about much more than just taking credit cards and paypal and slapping a big "Donate Now" button on your website (though a big visible button is very helpful!). It's also a lot more than yelling at folks on Twitter to donate. Successful online social fundraising requires lots of pieces of your marketing strategy and your technology tools to work together to provide a seamless, inspiring, and comforting experience for your donors.
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The Future of Fundraising: Are your Eyes Wide Shut?
- 1. THE FUTURE OF FUNDRAISING : ARE YOUR EYES WIDE SHUT? David J. Neff Author and Digital Strategy Consultant david@thefutureofnonprofits.com @daveiam 512-789-5672
- 2. the overall market • $15B was donated online to charity in 2009. • this figure is growing 30-40% annually • projected: $35 Billion market by 2015
- 3. the state of the union 2009 • Online giving grew 14 percent despite a difficult economy. Overall, 69% of organizations raised more in 2009 than 2008, while 31% saw declines in their online fundraising. • An increase in gifts drove fundraising gains. Of those that grew fundraising in 2009, 92% saw an increase in the number of gifts in 2009 compared with just 43% percent of organizations seeing an increase in their average gift amount. • Donors were still giving, but giving smaller amounts. 61% of all organizations saw their average gift drop in 2009. • Regardless of mission, online fundraising continued to grow. The only exception was Disaster & International Relief organizations, for which 2008 was a year with more significant disasters than 2009. • Small organizations grew fastest. Organizations with fewer than 10,000 email addresses on file, grew online revenue by 26%, and gifts by 32%. • Email files continued to grow strongly. The total avg email file grew 27% in 2009 to 39,100 constituents.
- 5. HOW DOES EOY LOOK?
- 6. UP UP AND AWAY
- 8. DO RECURRING GIFTS HAPPEN ONLINE?
- 14. HOW DOES SOCIAL FIT IN?
- 16. TIME TO WAKE UP
- 17. meet “Jim X” & “Jen Y” heavy users of social media & text-based tech highly motivated to give Jim Jen no established, habitual means for donating Average Gen Y gives $341 annually Average Gen X gives $796 annually rely on peer 2 peer (Compare with boomers: $901 and matures recommendations $1066)
- 18. the problem • The old ways of donating to charity arenʼt optimized for Jim and Jen • Nonprofits need help reaching this growing community • “Slacktivists” are passionate but their passion isnʼt matched by donations
- 26. CAUSES PROJECTS
- 27. who else? • mGive (mobile giving) • Crowdrise, RT2Give • Jumo • Payment Processors
- 29. social + people + fundraising
- 31. Geo Location - Does X mark the Spot? * Have a sponsor donate $1 every time someone checks into their venue and shows it to the manager/cashier/etc. * If you’re coordinating an event, give attendees an opportunity to earn a swarm badge for being there with more than 50 people, or a super swarm badge for being there with more than 250 people. These badges are often hard to acquire and are considered a bonus. * Add a contest such as a random lottery drawing of everyone who checks-in or a prize for the person with the best "shout-out" when they check-in. * Don’t expect Foursquare to make a special badge for your nonprofit. Stick with check- ins, mayor ships, and connections to offline opportunities.
- 34. Q&A David J. Neff Author and Digital Strategy Consultant @daveiam 512-789-5672 david@thefutureofnonprofits.com