This document provides suggestions for health-related presenters to get their audience members to take a healthy action after a presentation. It recommends creating 5 easy, specific healthy behavior options for the audience to choose from that day. It also suggests triggering an actionable commitment immediately at the end of the presentation by directing the audience to a website. Testing the addition of sharing a memory hack at the end is also proposed. The overall goal is to get the audience to practice what was taught in the presentation that same day and potentially turn it into a long-term habit.

1. VALUE FOR YOUR
PRESENTATION
getting your audience to take a
healthy-related action that same day
(and eventually turning it into a habit)
David Ngo
Stanford University
V1
Behavior Design
dngo11@stanford.edu
@dngoo

2. IMAGINE
at the end of your presentation...
You know, for sure, your
audience will apply what they
just learned in the past hr.

3. WHAT
is my expert focus area...
I help you, health-related speakers/
presenters, get your audience members:
to do a healthy behavior that same day.
(and eventually a habit).

4. WHAT
is my expert focus area?
I help you, health-related speakers/
presenters, get your audience members:
to do a healthy behavior that same day.
(and eventually a habit).
This healthy behavior helps your
audience practice important things
that you just taught them.

5. HOW
to do such awesome things?
1. Create ~5 Options of Easy-Specific Behaviors
for your audience members to do that day
2. Trigger Actionable Commitment
immediately at the end of your presentation
3. Share a Memory Hack
immediately at the end of your presentation
(testing in next iteration)

6. 1. Create ~5 Options of Easy-Specific Behaviors
for your audience members to do that day
1a. Today and tomorrow, if I have a choice between
water or beverage that has added sugars/sweeteners,
I will choose water.
2. Today and tomorrow, I will eat at a place/time
where I can sit down and relax--not working or
watching TV
3. Today and tomorrow, I will eat my snacks (~100
calories) at one designated time in between lunch and
dinner. (3PM, snack on 1 cookie)
4. Today and tomorrow, I will cook my meals and
have enough leftovers for another meal later in the
week.
5. Today and tomorrow, I will eat less or not eat any
dessert-type, packaged, or processed items (e.g.,
cookies, pie, candy).

7. 2. Trigger Actionable Commitment
immediately at the end of your presentation
TED.COM/EASYACTION
HEALTH

8. 3. Share a Memory Hack
immediately at the end of your presentation
(testing in next iteration)
I’m really excited about this one :)

9. V1 INSIGHTS
Presenters are willing to test an idea that will
add more value to their presentation experience
“One of the Few and Rare Speakers Doing This”
is extremely powerful and true.
How often do you review your notes after a great presentation?
How often do you actively, intentionally practice those things that you just learned?
Presenters want to provide multiple options
Presenters desire either:
Audience Awareness or Full-Blown Habits
(i.e.,”Just want them to be aware” or “Drink only water from now on”)
Insights on audience members coming... :)

10. Thanks for viewing!
VALUE FOR YOUR
PRESENTATION
getting your audience to take a
healthy-related action that same day
(and eventually turning it into a habit)
V2 coming.
Memory Hacks :)

11. dngo11@stanford.edu
Hey everyone,
I’m David Ngo and I created
Stanford’s first Behavior Design
Link to my Stanford’s Behavior
major with the help of amazing Design Major Proposal
advisors: Dr. BJ Fogg, Jeremy
Bailenson, Cliff Nass, and Carol
Dweck. Link to How 3 Environment
Changes Uncluttered my Mind/Life
I love applying psychology to
design solutions for any problem.
But one of lasting passion has Link to my Twitter
been designing and living a
fulfilling life.
Design interests include,
productivity, lifestyle, and goal
achievement.