9. So what is MVP
Minimal Viable Product
→ Smallest solution that
enables you to test your
assumptions.
→ Smallest solution that
delivers customer value!
10. Different types of MVP‘s
Smoke Tests
→ Show your product as it would exist already, fake it, then make it – use services
such as themeforest.net, shopify.com, goodsie.com etc.
Release 1.0
→ start coding, minimal feature set, launch early, realease often, do things manually,
automate later
Concierge MVP
→ get out of the building and try to solve your first customers problem today
MVP is not: Customer Interviews
Prototypes or
„launch soon“-pages … there is no value for the customer.
11. ‘s … that made it big
Simple homepage of todays
market leader in e-commerce
12. ‘s … that made it big
Started with a game.
Photo-Upload was only a
feature of that game
(zoom in pivot)
13. ‘s … that made it big
Started with a small
customer segment:
Harvard students
(start small, think big)
14. ‘s … that made it big
Sent 500 Mails a day manually,
then automated.
(fake it than make it)
15. The Myth of Overnight Success
Dragon & Jade
Formula GP Racing
Gem Drop
Marine Sniper
Mole War
Paid to Kill
Paper Planes
Patron Angel
Playman Winter Games
Shopping Madness
Space Impact: Meteor Shield
Star Marine
Sumea Ski Jump
Swat Elite Troops Rovio‘s 52nd game, they spend 8
US Marine Corps Scout Sniper years & went almost bankrupt
Totomi
War Diary Burma
War Diary Torpedo
Wolfmoon
X-Factor
…
16. The Myth of Overnight Success
Was some side project, while the
founders where working on
Odeo, podcast sharing plattform.
17. Action Steps
#1: Write down your
assumptions by filling out
the lean canvas – it‘s your
minimal viable bussiness
plan.
#2: Find out what‘s most
riskiest in your plan.
#3: Run an experiment
with your MVP that
enables you to test these
risks, then measure and
learn …
http://leancanvas.com
Go!
