SlideShare une entreprise Scribd logo
1  sur  16
Télécharger pour lire hors ligne
Social Media Optimization: 10 Tips in
30 Minutes
Dennis Shiao
Director, Product Marketing
@DNNCorp | @dshiao
Tweet with hash tag:
#DNN
Can You Hear Me?
Can You See Me?
Why Social Media?
 Share product announcements
 Drive traffic to your site
 Run contests
 Share useful content
 Publicize job openings
 Gain subscriptions
 Have fun
 Promote your blog postings
 Show your personality
 Share photos of employees, partners
and customers
 Share important industry news
 Promote your next event
ACTIVITIES BENEFITS
 Get noticed
 Have your message amplified
 Get people to promote your brand
 Generate awareness
 Attain thought leadership
 Generate sales leads
 Get people to share on your behalf
 Accelerate the sales cycle
 Attract media attention
 Retain customers
 Drive new revenue opportunities
 Attract new employees
 Attract new investors
Tweet me: “94% of businesses surveyed use or plan to begin using social
recruiting in 2013 (source: @Jobvite)”
10 Social Media Tips in 30 Minutes
1) Consistent branding across channels.
Challenge: Can you identify the inconsistency (above)?
2) Strategically hyperlink from profile pages.
http://www.dnnsoftware.com/Solutions
http://www.dnnsoftware.com/Community
Tweet me: “Hyperlinks in social media profiles can drive clicks and SEO #DNN”
3) Reciprocate (follow and add back).
Twitter
 Retain new followers by “following back”
 Allow followers to “DM” (Direct Message) you
 Facilitate social listening
Facebook
 “Like” brand pages who follow you
Google+
 As users add you, add them back to your Circle(s)
Tweet me: “Reciprocate on social media: as you gain followers and friends, follow
back #DNN”
4) Tag (link to) other users.
Twitter
 Sharing content: include the author’s Twitter handle
in the tweet
Facebook
 “Tag” a brand’s Facebook page in your post
Google+
 Include users’ Google+ handles in posts
LinkedIn
 Ask employees and partners to link to your Company
Page in profile updates
Tweet me: “Get noticed on social media by tagging other users #DNN”
5) Learn the tricks of the trade for each network.
 The retweet on Twitter
 Tagging on Facebook
 The “@ mention” on Twitter
 Managing circles on Google+
 Creating product listings on your LinkedIn Company
page
 Hosting Google+ Hangouts
 Tailoring the title and description of your Facebook
posts
Tweet me: “Not every social network is the same. Learn the tricks of the trade for
each one #DNN”
6) Measure, evaluate, adjust.
Evaluate
Content type
Topic
Time of day
Post length
Post messaging
Humor vs. no humor
Tweet me: “On social media: measure, evaluate and adjust is the new rinse and
repeat #DNN”
Measure
Reach
Engagement
Website traffic
New followers
Click-through rate
7) Mix it up.
Tweet me: “Don’t be an automaton: mix it up on social media #DNN”
Respond to
others
Retweet
compelling
content
Recruit your next
hire
Share content
your audience
craves
8) Engage proactively and respond promptly.
 Interact with thought leaders around their content
 Help users with their issues or challenges
 Give thanks for content shares
 Thank users for compliments
 Address negative comments
 Reinforce your “brand personality”
 Respond in a timely manner (same-day far better than
next week; same-hour = nirvana.)
Relevant reading: Forrester Wave on Social Relationship Platforms ($)
Tweet me: “It’s important to engage proactively and respond promptly on social
media #DNN”
9) Cross-promote your social channels.
 Expand your following across channels
 Promote YouTube videos on Twitter
 Promote Google+ Hangouts on Facebook
 Promote Facebook Contests on Google+
 List social channels on your LinkedIn
Company Page
 List social channels (and our blog!) on your
Google+ profile
 Promote your SlideShare presentations on
Twitter
Tweet me: “Tip: have your social media channels help support one another #DNN”
Click here for a “permalink”
to the Facebook post, which
you can then share elsewhere
10) Experiment with paid advertising
 Promoted Tweets (Twitter)
 Facebook Ads
 Sponsored Updates (LinkedIn)
 Video Ads (YouTube)
Tweet me: “Paid advertising can be effective for supplementing your social media
marketing #DNN”
VEHICLES BENEFITS
 Higher likelihood that followers see
your content
 Expanded reach (new users)
 Gain followers
 Drive revenue
Questions?
Contact me:
dennis.shiao@dnnsoftware.com
@DNNCorp
@dshiao
http://dnnsoftware.com

Contenu connexe

Plus de DNN

Why Marketing and IT Will Love the New DNN
Why Marketing and IT Will Love the New DNNWhy Marketing and IT Will Love the New DNN
Why Marketing and IT Will Love the New DNNDNN
 
How to Select the Right CMS
How to Select the Right CMSHow to Select the Right CMS
How to Select the Right CMSDNN
 
10 Essential Features of an Intranet CMS
10 Essential Features of an Intranet CMS10 Essential Features of an Intranet CMS
10 Essential Features of an Intranet CMSDNN
 
How to Harden the Security of Your .NET Website
How to Harden the Security of Your .NET WebsiteHow to Harden the Security of Your .NET Website
How to Harden the Security of Your .NET WebsiteDNN
 
How to Improve Your SEO with a Web CMS
How to Improve Your SEO with a Web CMSHow to Improve Your SEO with a Web CMS
How to Improve Your SEO with a Web CMSDNN
 
How to Build Modern Web Applications Using Microservices
How to Build Modern Web Applications Using MicroservicesHow to Build Modern Web Applications Using Microservices
How to Build Modern Web Applications Using MicroservicesDNN
 
How to Do a Performance Audit of Your .NET Website
How to Do a Performance Audit of Your .NET WebsiteHow to Do a Performance Audit of Your .NET Website
How to Do a Performance Audit of Your .NET WebsiteDNN
 
Improve Your Website by Removing These 30 Things
Improve Your Website by Removing These 30 ThingsImprove Your Website by Removing These 30 Things
Improve Your Website by Removing These 30 ThingsDNN
 
How Structured Content Increases the ROI of Your Content
How Structured Content Increases the ROI of Your ContentHow Structured Content Increases the ROI of Your Content
How Structured Content Increases the ROI of Your ContentDNN
 
Lessons from Leading Intranet Homepages
Lessons from Leading Intranet HomepagesLessons from Leading Intranet Homepages
Lessons from Leading Intranet HomepagesDNN
 
How to Make Your Content Future-Ready
How to Make Your Content Future-ReadyHow to Make Your Content Future-Ready
How to Make Your Content Future-ReadyDNN
 
Achieve Intranet Success by Avoiding These Common Mistakes
Achieve Intranet Success by Avoiding These Common MistakesAchieve Intranet Success by Avoiding These Common Mistakes
Achieve Intranet Success by Avoiding These Common MistakesDNN
 
Developing an Intranet Strategy
Developing an Intranet StrategyDeveloping an Intranet Strategy
Developing an Intranet StrategyDNN
 
How Evoq Helps You Build Modern Web Applications
How Evoq Helps You Build Modern Web ApplicationsHow Evoq Helps You Build Modern Web Applications
How Evoq Helps You Build Modern Web ApplicationsDNN
 
DNN Launch Webinar: DNN Platform 8.0 and Evoq 8.3
DNN Launch Webinar: DNN Platform 8.0 and Evoq 8.3DNN Launch Webinar: DNN Platform 8.0 and Evoq 8.3
DNN Launch Webinar: DNN Platform 8.0 and Evoq 8.3DNN
 
5 Evoq Features You Didn't Know Existed
5 Evoq Features You Didn't Know Existed5 Evoq Features You Didn't Know Existed
5 Evoq Features You Didn't Know ExistedDNN
 
Preview of DNN Platform 8
Preview of DNN Platform 8 Preview of DNN Platform 8
Preview of DNN Platform 8 DNN
 
5 Favorite Features of DNN's Evoq CMS
5 Favorite Features of DNN's Evoq CMS5 Favorite Features of DNN's Evoq CMS
5 Favorite Features of DNN's Evoq CMSDNN
 
How to Build a Thriving Community on Your Website
How to Build a Thriving Community on Your WebsiteHow to Build a Thriving Community on Your Website
How to Build a Thriving Community on Your WebsiteDNN
 
Mobile App Development Using Appcelerator and DNN WebAPIs
Mobile App Development Using Appcelerator and DNN WebAPIsMobile App Development Using Appcelerator and DNN WebAPIs
Mobile App Development Using Appcelerator and DNN WebAPIsDNN
 

Plus de DNN (20)

Why Marketing and IT Will Love the New DNN
Why Marketing and IT Will Love the New DNNWhy Marketing and IT Will Love the New DNN
Why Marketing and IT Will Love the New DNN
 
How to Select the Right CMS
How to Select the Right CMSHow to Select the Right CMS
How to Select the Right CMS
 
10 Essential Features of an Intranet CMS
10 Essential Features of an Intranet CMS10 Essential Features of an Intranet CMS
10 Essential Features of an Intranet CMS
 
How to Harden the Security of Your .NET Website
How to Harden the Security of Your .NET WebsiteHow to Harden the Security of Your .NET Website
How to Harden the Security of Your .NET Website
 
How to Improve Your SEO with a Web CMS
How to Improve Your SEO with a Web CMSHow to Improve Your SEO with a Web CMS
How to Improve Your SEO with a Web CMS
 
How to Build Modern Web Applications Using Microservices
How to Build Modern Web Applications Using MicroservicesHow to Build Modern Web Applications Using Microservices
How to Build Modern Web Applications Using Microservices
 
How to Do a Performance Audit of Your .NET Website
How to Do a Performance Audit of Your .NET WebsiteHow to Do a Performance Audit of Your .NET Website
How to Do a Performance Audit of Your .NET Website
 
Improve Your Website by Removing These 30 Things
Improve Your Website by Removing These 30 ThingsImprove Your Website by Removing These 30 Things
Improve Your Website by Removing These 30 Things
 
How Structured Content Increases the ROI of Your Content
How Structured Content Increases the ROI of Your ContentHow Structured Content Increases the ROI of Your Content
How Structured Content Increases the ROI of Your Content
 
Lessons from Leading Intranet Homepages
Lessons from Leading Intranet HomepagesLessons from Leading Intranet Homepages
Lessons from Leading Intranet Homepages
 
How to Make Your Content Future-Ready
How to Make Your Content Future-ReadyHow to Make Your Content Future-Ready
How to Make Your Content Future-Ready
 
Achieve Intranet Success by Avoiding These Common Mistakes
Achieve Intranet Success by Avoiding These Common MistakesAchieve Intranet Success by Avoiding These Common Mistakes
Achieve Intranet Success by Avoiding These Common Mistakes
 
Developing an Intranet Strategy
Developing an Intranet StrategyDeveloping an Intranet Strategy
Developing an Intranet Strategy
 
How Evoq Helps You Build Modern Web Applications
How Evoq Helps You Build Modern Web ApplicationsHow Evoq Helps You Build Modern Web Applications
How Evoq Helps You Build Modern Web Applications
 
DNN Launch Webinar: DNN Platform 8.0 and Evoq 8.3
DNN Launch Webinar: DNN Platform 8.0 and Evoq 8.3DNN Launch Webinar: DNN Platform 8.0 and Evoq 8.3
DNN Launch Webinar: DNN Platform 8.0 and Evoq 8.3
 
5 Evoq Features You Didn't Know Existed
5 Evoq Features You Didn't Know Existed5 Evoq Features You Didn't Know Existed
5 Evoq Features You Didn't Know Existed
 
Preview of DNN Platform 8
Preview of DNN Platform 8 Preview of DNN Platform 8
Preview of DNN Platform 8
 
5 Favorite Features of DNN's Evoq CMS
5 Favorite Features of DNN's Evoq CMS5 Favorite Features of DNN's Evoq CMS
5 Favorite Features of DNN's Evoq CMS
 
How to Build a Thriving Community on Your Website
How to Build a Thriving Community on Your WebsiteHow to Build a Thriving Community on Your Website
How to Build a Thriving Community on Your Website
 
Mobile App Development Using Appcelerator and DNN WebAPIs
Mobile App Development Using Appcelerator and DNN WebAPIsMobile App Development Using Appcelerator and DNN WebAPIs
Mobile App Development Using Appcelerator and DNN WebAPIs
 

Dernier

IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 

Dernier (20)

IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 

10 Social Media Optimization Tips

  • 1. Social Media Optimization: 10 Tips in 30 Minutes Dennis Shiao Director, Product Marketing @DNNCorp | @dshiao Tweet with hash tag: #DNN
  • 4. Why Social Media?  Share product announcements  Drive traffic to your site  Run contests  Share useful content  Publicize job openings  Gain subscriptions  Have fun  Promote your blog postings  Show your personality  Share photos of employees, partners and customers  Share important industry news  Promote your next event ACTIVITIES BENEFITS  Get noticed  Have your message amplified  Get people to promote your brand  Generate awareness  Attain thought leadership  Generate sales leads  Get people to share on your behalf  Accelerate the sales cycle  Attract media attention  Retain customers  Drive new revenue opportunities  Attract new employees  Attract new investors Tweet me: “94% of businesses surveyed use or plan to begin using social recruiting in 2013 (source: @Jobvite)”
  • 5. 10 Social Media Tips in 30 Minutes
  • 6. 1) Consistent branding across channels. Challenge: Can you identify the inconsistency (above)?
  • 7. 2) Strategically hyperlink from profile pages. http://www.dnnsoftware.com/Solutions http://www.dnnsoftware.com/Community Tweet me: “Hyperlinks in social media profiles can drive clicks and SEO #DNN”
  • 8. 3) Reciprocate (follow and add back). Twitter  Retain new followers by “following back”  Allow followers to “DM” (Direct Message) you  Facilitate social listening Facebook  “Like” brand pages who follow you Google+  As users add you, add them back to your Circle(s) Tweet me: “Reciprocate on social media: as you gain followers and friends, follow back #DNN”
  • 9. 4) Tag (link to) other users. Twitter  Sharing content: include the author’s Twitter handle in the tweet Facebook  “Tag” a brand’s Facebook page in your post Google+  Include users’ Google+ handles in posts LinkedIn  Ask employees and partners to link to your Company Page in profile updates Tweet me: “Get noticed on social media by tagging other users #DNN”
  • 10. 5) Learn the tricks of the trade for each network.  The retweet on Twitter  Tagging on Facebook  The “@ mention” on Twitter  Managing circles on Google+  Creating product listings on your LinkedIn Company page  Hosting Google+ Hangouts  Tailoring the title and description of your Facebook posts Tweet me: “Not every social network is the same. Learn the tricks of the trade for each one #DNN”
  • 11. 6) Measure, evaluate, adjust. Evaluate Content type Topic Time of day Post length Post messaging Humor vs. no humor Tweet me: “On social media: measure, evaluate and adjust is the new rinse and repeat #DNN” Measure Reach Engagement Website traffic New followers Click-through rate
  • 12. 7) Mix it up. Tweet me: “Don’t be an automaton: mix it up on social media #DNN” Respond to others Retweet compelling content Recruit your next hire Share content your audience craves
  • 13. 8) Engage proactively and respond promptly.  Interact with thought leaders around their content  Help users with their issues or challenges  Give thanks for content shares  Thank users for compliments  Address negative comments  Reinforce your “brand personality”  Respond in a timely manner (same-day far better than next week; same-hour = nirvana.) Relevant reading: Forrester Wave on Social Relationship Platforms ($) Tweet me: “It’s important to engage proactively and respond promptly on social media #DNN”
  • 14. 9) Cross-promote your social channels.  Expand your following across channels  Promote YouTube videos on Twitter  Promote Google+ Hangouts on Facebook  Promote Facebook Contests on Google+  List social channels on your LinkedIn Company Page  List social channels (and our blog!) on your Google+ profile  Promote your SlideShare presentations on Twitter Tweet me: “Tip: have your social media channels help support one another #DNN” Click here for a “permalink” to the Facebook post, which you can then share elsewhere
  • 15. 10) Experiment with paid advertising  Promoted Tweets (Twitter)  Facebook Ads  Sponsored Updates (LinkedIn)  Video Ads (YouTube) Tweet me: “Paid advertising can be effective for supplementing your social media marketing #DNN” VEHICLES BENEFITS  Higher likelihood that followers see your content  Expanded reach (new users)  Gain followers  Drive revenue