Do you spend enough time listening to your customers? If you ask, they’ll tell you what’s missing in the products or services you provide. Evoq Social’s Ideation feature can be used to drive innovation via customer crowdsourcing.

1. Dennis Shiao
Director of Product Marketing, DNN
@DNNCorp | @dshiao
#dnnwebinar

2. About DNN
7 million+ downloads
750,000+
websites
1 million
community
members
A single solution for your
website and online community
For more information: http://www.dnnsoftware.com/solutions

3.  Integrate social engagement features
anywhere on your website, not in a
siloed community site
 Customizable gaming mechanics
engine to encourage desired
behavior in your community and on
your site
 Optimize engagement with user-level
and content-level analytics reporting
 Adapt and extend via the Social API
to build and gamify custom modules
Free trial of Evoq Social: http://www.dnnsoftware.com/evoq-social-free-trial

4. IDEATION
 Improve and accelerate innovation
 Increase engagement and brand
loyalty
 Features: descriptive tags and filters,
intelligent search, transparent results
 Controls: approve/update ideas, set
limits, define timeframes for idea
submission
Ideation: http://www.dnnsoftware.com/solutions/evoq-social/ideation

5. The Scarcity Rule: vote scarcity forces users to prioritize the ideas
that are most important to them.
VIDEO: “Buy A Feature” Innovation Game at Marketo Summit 2013.

6. CASE STUDY: Hotcakes Commerce
 Ideation (“Suggest a Feature”) is their primary
vehicle for customer input and feature
requests.
 In less than 12 months: 58 ideas created, 10
accepted, 2 scheduled, 9 delivered.
 Visit the Community section of Hotcakes
Commerce.
 Check out their Evoq Social case study.