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Remax2000 Technology Presentation
Remax2000Toronto AGM


Technology and You




                       Your Logo
Agenda
    Topics to Cover


    1   Remax2000 Technology - website, social networks, blogs and Next Steps


    2   RE/MAX Technology Tools - what is available to you by them

    3   What You Can Do? Stay informed, Work the tools, Keep up with
✓       change
Remax2000Toronto
Website, Social Networks, Blog


   •www.remax2000toronto.com
       In 2010, company website was rebranded to its current name &
       redesigned
            -Remax2000Toronto holds the #1 position on Google’s
   search engine
             The positioning was earned organically through consistent
             posting of articles to the site and its blog.
   •Social Networks
       Remax2000Toronto has a presence on all relevant social
       networks like Facebook, Twitter, Flickr and its own YouTube
       channel
            -recruitment blog created to inform potential agents -
   www.careersatremax2000.com
              Information posted is of value to the client as well as, agents
Next Steps
Changes we’d like to make happen


Current state - Separate Parts                               Next Steps - Create an Integrated System

        Remax2000’s website and social networks are                  Remax2000 is currently looking at an office
  1     working well. Name recognition and presence are        2     administration system which would create an
        growing. Our Recruitment blog was created to tell            environment that is more efficient and streamlined.
        potential agents who we are at Remax2000. We do              It will incorporate our own mobile technology,
        have some agents using mobile technology. Our in             communication system between office and clients,
        office communication is handled by administration.           better email communications and notifications. This
                                                                     will require a redesign of the website.
        Various parts have created a whole.
                                                                     Remax2000 will be working closely with an online
                                                                     media company to further spread the company
                                                                     name and grow awareness.

                                                                     Remax2000’s goal is to create a finely tuned digital
                                                                     environment that shares and delivers information
                                                                     and communication efficiently and effectively.
What’s at Re/Max?
Remax.ca has gone mobile


 Text to View Listings

                                                            Today’s buyers can easily search for listings using
         Information sent instantly to buyer’s phones.
   1     They text 58888 with the number of the             Remax’s location based services. Anyone with a
         listing - all info on property including agent’s   smartphone can easily search for listings and for you.
         contact will appear on their phone, instantly.     SMS gives them what they want instantly. Remax
 QR Codes/Quick Response Codes
                                                            Curbside Marketing gives them price, description and
                                                            call AGENT, instantly to their phone.
          Shortcut to mobile website or address card.       Remax is providing its agents with a FREE SMS texting
    2     Remax is providing you QR codes at no
          charge.                                           tool and a free sign to get you started

 Remax/Mobile Website


          Mobile website formats to the buyer’s
    3     phone. Listings near location of buyer
          automatically appear.
Text to View Listing
Quick Response Codes
Quick Response Codes
Media Habits
 Mobility is changing everything
Morning                                 Noon                                       Night

 1   Days of morning papers and radio   2      All day mobile - people searching    3      TV, Internet, Gaming: no one
     are gone.                                 on internet for their information           really does the nightly news on
                                                                                           TV. Internet news has taken off.
                                                                                           Google and Yahoo can’t keep up
                                                                                           with the news that Twitter
                                                                                           provides.
Media Habits Changing
Facebook Revolution
Internet Users
                                       Mobile vs. Desktop


                        Devices are overtaking traditional computers as the primary
  Mobile Internet       way consumers access the internet. Canada has been
 devices overtaking     behind the curve partly due to data plan prices and our love
                        for Blackberries.




                        Landscape is changing with Telus, Virgin, Wind, etc.
  Bell and Rogers
have lock on mobility




                        Devices are growing rapidly in Canada. 675,000 are
   Over 5 million       Blackberry, 1 million are iPhones, another 1/2 million are
                        iPads and other tablets or Android phones.
  Canadians have
   smartphones
Curbside Marketing Pyramid
YouTube
On RE/MAX website
   •RE/MAX as host
        RE/MAX will now host your listing videos on remax.ca and host a video of
        yourself on your agent profile
             -YouTube video of listings is a great addition to mobile marketing
              YouTube video uploads and links from your own Youtube Channel can be
              added to your listings in LeadStreet

   •Remax2000 YouTube channel
       Our YouTube channel can host your videos as well
Post Videos on Remax Channel
How to Start
How to activate the RE/MAX Mobile Marketing Tools

 Lead Street


         You need to visit Lead Street Canada. SMS Text to View Listings is activated in Lead Street. QR Codes can be found inside
   1     LeadStreet, copied from your profile on remax.ca. Youtube your listings and Youtube yourself are both activated in LeadStreet



 How to Get onto LeadStreet?

          Your RE/MAX ID and your password is the office phone number
   2



 RE/MAX Web Support

          You can contact RE/MAX web support for some more help with this at: webadmin@remax-oa.com phone: 905-542-2400 or
   3      toll free at 888-542-2499
One Last Item - the iPad
  RE/MAX has created its first iPad app, only for RE/MAX agents
iPad
                  Organize Yourself, Be More Productive



Buyer Report Card




    Fit To Sell




                           Curbside Marketing also included so you can show your clients
                           what you are doing for them. As well, your RE/MAX Tool Box, all
    Fit to Buy
                           that you need for your mobile marketing.
So Now What?

      Get your website up to speed, your social networking - get connected. Complete your videos and photos.
1


      Our job at Remax2000 will be to improve our technology and communications to provide a more efficient and
2     effective real estate environment


      Get onto LeadStreet activate the tools which are readily available to you
3


      Attend conferences like KickStart or RE/MAX & You. They are full of information for you to do your job more
4     effectively.


      Sign up for sessions with REBarCampTO www.rebarcampato.com or attend #remarkto, a monthly meeting for
5     Toronto agent’s to discuss real estate marketing - www.meetup.com/RETechTO


      For credits, you can also attend the Real Estate Toronto Summit held once a year by #remarkto -
6     www.RealEstateMarketingSummit.ca


      I will post this slideshow on our YouTube channel so you can reference to it
7
Connecting with consumers is changing rapidly. It can
leave one feeling a little overwhelmed by the speed of
technological changes.

There is information out there, tools for you to use to
help you do your work more effectively and productively.
Remax2000 Technology Presentation

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Remax2000 Technology Presentation

  • 3. Agenda Topics to Cover 1 Remax2000 Technology - website, social networks, blogs and Next Steps 2 RE/MAX Technology Tools - what is available to you by them 3 What You Can Do? Stay informed, Work the tools, Keep up with ✓ change
  • 4. Remax2000Toronto Website, Social Networks, Blog •www.remax2000toronto.com In 2010, company website was rebranded to its current name & redesigned -Remax2000Toronto holds the #1 position on Google’s search engine The positioning was earned organically through consistent posting of articles to the site and its blog. •Social Networks Remax2000Toronto has a presence on all relevant social networks like Facebook, Twitter, Flickr and its own YouTube channel -recruitment blog created to inform potential agents - www.careersatremax2000.com  Information posted is of value to the client as well as, agents
  • 5. Next Steps Changes we’d like to make happen Current state - Separate Parts Next Steps - Create an Integrated System Remax2000’s website and social networks are Remax2000 is currently looking at an office 1 working well. Name recognition and presence are 2 administration system which would create an growing. Our Recruitment blog was created to tell environment that is more efficient and streamlined. potential agents who we are at Remax2000. We do It will incorporate our own mobile technology, have some agents using mobile technology. Our in communication system between office and clients, office communication is handled by administration. better email communications and notifications. This will require a redesign of the website. Various parts have created a whole. Remax2000 will be working closely with an online media company to further spread the company name and grow awareness. Remax2000’s goal is to create a finely tuned digital environment that shares and delivers information and communication efficiently and effectively.
  • 6. What’s at Re/Max? Remax.ca has gone mobile Text to View Listings Today’s buyers can easily search for listings using Information sent instantly to buyer’s phones. 1 They text 58888 with the number of the Remax’s location based services. Anyone with a listing - all info on property including agent’s smartphone can easily search for listings and for you. contact will appear on their phone, instantly. SMS gives them what they want instantly. Remax QR Codes/Quick Response Codes Curbside Marketing gives them price, description and call AGENT, instantly to their phone. Shortcut to mobile website or address card. Remax is providing its agents with a FREE SMS texting 2 Remax is providing you QR codes at no charge. tool and a free sign to get you started Remax/Mobile Website Mobile website formats to the buyer’s 3 phone. Listings near location of buyer automatically appear.
  • 7. Text to View Listing
  • 10. Media Habits Mobility is changing everything Morning Noon Night 1 Days of morning papers and radio 2 All day mobile - people searching 3 TV, Internet, Gaming: no one are gone. on internet for their information really does the nightly news on TV. Internet news has taken off. Google and Yahoo can’t keep up with the news that Twitter provides.
  • 13. Internet Users Mobile vs. Desktop Devices are overtaking traditional computers as the primary Mobile Internet way consumers access the internet. Canada has been devices overtaking behind the curve partly due to data plan prices and our love for Blackberries. Landscape is changing with Telus, Virgin, Wind, etc. Bell and Rogers have lock on mobility Devices are growing rapidly in Canada. 675,000 are Over 5 million Blackberry, 1 million are iPhones, another 1/2 million are iPads and other tablets or Android phones. Canadians have smartphones
  • 15. YouTube On RE/MAX website •RE/MAX as host RE/MAX will now host your listing videos on remax.ca and host a video of yourself on your agent profile -YouTube video of listings is a great addition to mobile marketing YouTube video uploads and links from your own Youtube Channel can be added to your listings in LeadStreet •Remax2000 YouTube channel Our YouTube channel can host your videos as well
  • 16. Post Videos on Remax Channel
  • 17. How to Start How to activate the RE/MAX Mobile Marketing Tools Lead Street You need to visit Lead Street Canada. SMS Text to View Listings is activated in Lead Street. QR Codes can be found inside 1 LeadStreet, copied from your profile on remax.ca. Youtube your listings and Youtube yourself are both activated in LeadStreet How to Get onto LeadStreet? Your RE/MAX ID and your password is the office phone number 2 RE/MAX Web Support You can contact RE/MAX web support for some more help with this at: webadmin@remax-oa.com phone: 905-542-2400 or 3 toll free at 888-542-2499
  • 18. One Last Item - the iPad RE/MAX has created its first iPad app, only for RE/MAX agents
  • 19. iPad Organize Yourself, Be More Productive Buyer Report Card Fit To Sell Curbside Marketing also included so you can show your clients what you are doing for them. As well, your RE/MAX Tool Box, all Fit to Buy that you need for your mobile marketing.
  • 20. So Now What? Get your website up to speed, your social networking - get connected. Complete your videos and photos. 1 Our job at Remax2000 will be to improve our technology and communications to provide a more efficient and 2 effective real estate environment Get onto LeadStreet activate the tools which are readily available to you 3 Attend conferences like KickStart or RE/MAX & You. They are full of information for you to do your job more 4 effectively. Sign up for sessions with REBarCampTO www.rebarcampato.com or attend #remarkto, a monthly meeting for 5 Toronto agent’s to discuss real estate marketing - www.meetup.com/RETechTO For credits, you can also attend the Real Estate Toronto Summit held once a year by #remarkto - 6 www.RealEstateMarketingSummit.ca I will post this slideshow on our YouTube channel so you can reference to it 7
  • 21. Connecting with consumers is changing rapidly. It can leave one feeling a little overwhelmed by the speed of technological changes. There is information out there, tools for you to use to help you do your work more effectively and productively.

Notes de l'éditeur

  1. \n
  2. \n
  3. \n
  4. \n
  5. -discuss front page: agents will receive notices, calendar events right in front of them, email confirmations of appointments - much like an iGoogle page: all information at their fingertips.\n-all in one system\n
  6. -mention hand out: all in the folder for them to follow along\n
  7. \n
  8. \n
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  11. How much people rely on internet for their information, entertainment, connection\n
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  13. The higher you go in the pyramid, the smaller the number of tech savvy clients….yet it’s moving in that direction more and more because the consumer is becoming more in control and want their information instantly\n
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