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Wine by the Glass:
 from the revolution to the evolution
  Whit its wine serving systems enomatic has created a
             revolution in the wine business.

              From Decanter Power List 2011:
                Lorenzo Bencistà Falorni, enomatic president, listed n°50

Enomatic system of preserving and serving wine for up to 30 days
has witnessed phenomenal growth as it is adopted in more bars and
retailers across the globe, giving wine lovers the chance to try
small samples of wines often beyond their financial reach.
Wine by the Glass:
 from the revolution to the evolution
After 10 years of growth, today we can see that from the
revolution we are creating an evolution evolution: the
evolution of the taste among the wine lovers!

Wine consumers start to look for a more complete
service with a strong focus on the innovation!
Our client’s QUESTIONS…

Why do I need enomatic for my business?
Which benefits can I earn with a wine system?
Can I really increase my profits?
Will my clients will be satisfied?
but the right questions are others…

     Would you ever buy a suit without first trying it on ?

 So why should you buy a case of wine without first tasting it?!
but the right questions are others…

  Are you offering a selection of wine by the glass that really
                 meets your clients’ demand?

  How many people, ready to spend more than $10 for a good
        glass of wine, are sitting in your restaurant?
but the right questions are others…

      Is your cuisine developed with care and attention?

  So why force your clients in wrong pairings instead of giving
   them the chance to enjoy every dish as best as possible?
Our success is in meeting the needs of wine consumers.
    Our aspiration is to spread the culture of wine.
     Our goal is to maximise our clients business.
OUR PHILOSOPHY
SOME DATA
After 10 years of experience around the World and thousands of
      satisfied clients we can show you how enomatic can
             change and improve the wine business.
1- Correlation between tasting and sales
Our experience : even if wine for tasting is only 10% of the
wine in stock, it will represent the 75% of the bottles sale!

       WINES                    SALES




 Conclusion : thanks to our wine system you will be able
 to drive the wine sales, by choosing which wine to
 sell, according to your purchase strategy.
3- Margin of the wine by the glass business.
Our experience: even if sales resulting from wine tasting are
lower than wine bottle sales, they will still represent an
important percentage of to the total margins.


                                             bottles
                                             tasting



Conclusion : the improvement in wine tasting offer will
lead to a strong growth of your margins.
2- The trade-up on average bottle sales value.
Our experience: a wine store with enomatic systems has an
average bottle sales value much higher than its competitors in
the same area. An average difference of 60%! (European data)




Conclusion : thanks to the high level tasting offer your
clients will be much more confident in purchasing high
level wines: a sure growth of your incomings!
FINAL CONCLUSIONS
 It is often not the cost that is the barrier to buying higher
     value wines, it is the risk that it may not be enjoyed

By removing the risk through tasting, we remove the risk
                   from the purchase.

 Customers spend more and they are happier with their
                      purchase!
     Higher value wines means more Gross Margin
FINAL CONCLUSIONS
     A non threatening way to learn but a fun experience
              shared with friends, partners, family.
The consumers are empowered; they have control and choice
          and the assurance of wine quality and value.

       A comfortable feeling that encourages
               the purchase desire!
our Stone Miles:


Educate the consumer to drink less
   wine but of a better quality.

Give everyone the chance to
   taste great wines at affordable prices.


 Contribute to the spreading of the
    wine culture around the World.
THE   10   REASONS TO CHOOSE US


                   1. Minimize waste and maximize profit
             2. Increased quality in the wine by the glass offer
                        3. Quality that lasts in time
           4. Guaranteed and controlled quantity, no over-pouring
                   5. Ideal service temperature assured
           6. Total control on the wine consumption and statistical
                                  data available
            7. Easy and fast service and enjoyable experience
              8. State-of-the-art technology and reliability
                 9. Italian design, stylish presentation
            10.A wide range of systems able to meet any need
THANK YOU SO MUCH FOR
   YOUR ATTENTION!

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Apres.enomatic experience 2012

  • 1.
  • 2. 2
  • 3. Wine by the Glass: from the revolution to the evolution Whit its wine serving systems enomatic has created a revolution in the wine business. From Decanter Power List 2011: Lorenzo Bencistà Falorni, enomatic president, listed n°50 Enomatic system of preserving and serving wine for up to 30 days has witnessed phenomenal growth as it is adopted in more bars and retailers across the globe, giving wine lovers the chance to try small samples of wines often beyond their financial reach.
  • 4. Wine by the Glass: from the revolution to the evolution After 10 years of growth, today we can see that from the revolution we are creating an evolution evolution: the evolution of the taste among the wine lovers! Wine consumers start to look for a more complete service with a strong focus on the innovation!
  • 5. Our client’s QUESTIONS… Why do I need enomatic for my business? Which benefits can I earn with a wine system? Can I really increase my profits? Will my clients will be satisfied?
  • 6. but the right questions are others… Would you ever buy a suit without first trying it on ? So why should you buy a case of wine without first tasting it?!
  • 7. but the right questions are others… Are you offering a selection of wine by the glass that really meets your clients’ demand? How many people, ready to spend more than $10 for a good glass of wine, are sitting in your restaurant?
  • 8. but the right questions are others… Is your cuisine developed with care and attention? So why force your clients in wrong pairings instead of giving them the chance to enjoy every dish as best as possible?
  • 9. Our success is in meeting the needs of wine consumers. Our aspiration is to spread the culture of wine. Our goal is to maximise our clients business.
  • 11. SOME DATA After 10 years of experience around the World and thousands of satisfied clients we can show you how enomatic can change and improve the wine business.
  • 12. 1- Correlation between tasting and sales Our experience : even if wine for tasting is only 10% of the wine in stock, it will represent the 75% of the bottles sale! WINES SALES Conclusion : thanks to our wine system you will be able to drive the wine sales, by choosing which wine to sell, according to your purchase strategy.
  • 13. 3- Margin of the wine by the glass business. Our experience: even if sales resulting from wine tasting are lower than wine bottle sales, they will still represent an important percentage of to the total margins. bottles tasting Conclusion : the improvement in wine tasting offer will lead to a strong growth of your margins.
  • 14. 2- The trade-up on average bottle sales value. Our experience: a wine store with enomatic systems has an average bottle sales value much higher than its competitors in the same area. An average difference of 60%! (European data) Conclusion : thanks to the high level tasting offer your clients will be much more confident in purchasing high level wines: a sure growth of your incomings!
  • 15. FINAL CONCLUSIONS It is often not the cost that is the barrier to buying higher value wines, it is the risk that it may not be enjoyed By removing the risk through tasting, we remove the risk from the purchase. Customers spend more and they are happier with their purchase! Higher value wines means more Gross Margin
  • 16. FINAL CONCLUSIONS A non threatening way to learn but a fun experience shared with friends, partners, family. The consumers are empowered; they have control and choice and the assurance of wine quality and value. A comfortable feeling that encourages the purchase desire!
  • 17. our Stone Miles: Educate the consumer to drink less wine but of a better quality. Give everyone the chance to taste great wines at affordable prices. Contribute to the spreading of the wine culture around the World.
  • 18. THE 10 REASONS TO CHOOSE US 1. Minimize waste and maximize profit 2. Increased quality in the wine by the glass offer 3. Quality that lasts in time 4. Guaranteed and controlled quantity, no over-pouring 5. Ideal service temperature assured 6. Total control on the wine consumption and statistical data available 7. Easy and fast service and enjoyable experience 8. State-of-the-art technology and reliability 9. Italian design, stylish presentation 10.A wide range of systems able to meet any need
  • 19. THANK YOU SO MUCH FOR YOUR ATTENTION!