1. Why a Twitter Marketing Strategy Is Good Marketing and
Brand Building Practice!
A Twitter marketing strategy is important but in my opinion only forms a small part of your over
all Internet marketing strategy which is already an intergral part of any businesses future growth
and success requirements.
FACT: If you have not started with a comprehensive Internet marketing campaign you have
some catch up to do because it's all about relevant content these days and the more of such
you can get out there the bigger your traffic net becomes.
Twitter is a great way to market your business online and is becoming one of the hottest sites in
social media. Twitter is a great way to spread your message connect with prospects and future
customers. Many business owners want to use twitter specifically for marketing but it is
important to see it for what it is and understand that it is a social media site and not a media
site. Social media means interaction and relationship building, not spamming with your
marketing and advertising messages. Those who use twitter to broadcast all day long without
communicating and building relationships get nowhere.
Since twitter is a social media website it is important to remember to be social and to build
targeted relationships. On twitter, you want to share both who you are and what you do. Most
business owners talk about what they do too much and don’t share enough about who they are
as an individual. It is important to have a balance here because you don’t want people to
unfollow you because you keep saying what you do over and over. Let’s face it! they will get
sick of it. But if you share who you are and what some of your hobbies are or comedical things
that happen in your life mixed in with your work then you will be a human being and not a
walking billboard. People want to connect with tangible people on twitter, not a billboard.
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2. Image by birgerking via Flickr
Understanding the relationship and flow of business on twitter is very important because you
begin to make a larger impact and connect with more relevant people by doing that. When you
are all about business your twitter followers will be all about not following, unfollowing or not
listening to your tweets! and you don’t want any of those things. After learning this lesson you
want to make sure that your profile is setup properly and that you are using the space you have
to get your message out there in a non-advertising kind of way.
In twitter you have a description and you have 160 characters to say who you are and what you
do. In this area you can say something like “A Single Mother of 3 who loves to go to the spa on
the weekends and help my therapy clients” or something like that. Make it about who you are
first and then briefly mention what you do after you share who you are. You only have 160
characters so make it short and simple.
There are many more twitter lessons for networking and marketing online but I don’t have
enough room to share them here so be sure to go below and click to visit my website and get
access to the 3 free twitter influence videos that I created for you.
Take care and have an awesome rest of the day!
David King
To Get Your 3 Free Twitter Influence Videos Valued At $50 Go To Twitter Training, and Twitter
Marketing
For SEO Los Angeles Los Angeles SEO Local SEO specialists…More at Twitter Marketing
Training For Business Owners
Posted by Mackenzie Fogelson
This post was originally in YouMoz, and was promoted to the main blog because it provides
great value and interest to our community. The author's views are entirely his or her own and
may not reflect the views of SEOmoz, Inc.
It’s common for potential clients to have unrealistic expectations or to have been misinformed
somewhere along the way about SEO. Because it has evolved so much in the last year, what it
now takes to achieve desired rankings really goes beyond the former gold standard of keyword
research. For the new complications, we heartily blame a guy named Panda, but after the
finger-pointing is done, we’ve got our work cut out for us. SEOs need to keep up on all the
latest and greatest to ensure proper integration and execution of SEO, and also to manage
client expectations about success. That’s a pretty hefty job.
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3. However, just because a client doesn't have a proper understanding of SEO doesn’t mean they
won’t be great to work with. Instead of being frustrated with their mainstream understanding,
make it your job to dispel myths and educate them about the process so that they can make
informed decisions about their web marketing needs.
And make sure you do this before you're under contract. Otherwise, you’re locked into an
uncomfortable situation with no easy way out.
It's important to be picky about who you work with
Qualifying and landing clients can take a lot of effort. When you’re in the acquisition phase (and
you’re not yet under contract), you need an efficient process for determining eligibility and
filtering prospects. One of the most effective ways we've found is by conducting a competitive
domain analysis (CDA). After we've had an initial phone call to do a general qualification of the
client, we put a CDA together for two reasons:
1. It provides us with the opportunity to properly educate the client and help them
understand where they rank (among their competitors of course), why, and what would
need to be done in order to improve their standings.
2. It allows us to showcase our knowledge, build trust, and get a feel for whether the client
would be a good fit for us before we even bid the project.
Domain authority is usually a wake up call
You'll find that many clients are very keyword focused and want to rank #1 for some of the most
competitive terms in their industry. That might be OK for a brand like Coke or Nike who have
domain authorities in the 80s and 90s, but for businesses who are just starting out online (with a
DA that’s less than 30), who may not have spent any time building links, brand awareness, or
focusing on customer experience, and they want to go up against Amazon (DA of 97) for “baby
blankets,” they’re in for a rude awakening.
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4. Instead of setting their expectations up for failure, I like to discuss domain authority right out of
the gate so that the client fully understands that:
1. There is a lot of work to be done (and it doesn’t just involve keywords).
2. There is a lot more to competition than they've probably realized.
3. They most likely will never beat Amazon (just sayin').
As you know, raw domain authority is less important than relative domain authority. The client
doesn’t have to beat Amazon, or Apple, or Coke. They just have to measure up to their
competition. Presenting them with a competitive domain analysis helps them to understand just
how much work we need to do in order to close the gap.
The bottom line
Just because your client has spent a ton of money on a beautiful website doesn’t mean that
they are naturally going to rank well. You know this, we know this. It is your unpleasant duty as
an SEO to make sure that your client knows it, too. Driving home the reality of the time and
effort required to successfully market their website online, build trust, and earn authority is just
one of the crosses that an SEO must bear. We’ve discovered that a tool like our competitive
domain analysis eases that burden a bit, helping us educate our clients and ensure that we’re
working with the right ones. Give it a try and see if it works for you too.
What processes do you use to qualify and educate potential clients? What tools have you found
useful?
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of
SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest
of stuff you don't have time to hunt down but want to read!
…More at Competitive Domain Analyses: Educating & Qualifying Clients in One Fell Swoop
A report from AYTM Market Research suggests that pairing a Twitter marketing strategy with
effective website content may help small businesses appeal best to their target audiences.
Sixty-nine percent of consumers said they ……More at Consumers want Twitter and website
content from brands
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