Doit marketing doitmarketing 20 Step online business roadmap from Teaching Sells. More free resources online @ http://www.doitmarketing.com

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The Teaching Sells
20-Step
Process for Building
an Online Business
by BRIAN CLARK and SONIA SIMONE
www.TeachingSells.com

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republish excerpts as long as they are accompanied by an
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The 20-Step Roadmap to a Successful
Online Business
Teaching Sells is as comprehensive as a college-level course in the online
This is about building your online business, with step-by-step guidance …
your online business happen (and detailed descriptions follow the graphical
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4. Teaching Sells 20-Step Process
Designing Your Course
1
2. Choose 3. Uniquely 4. Create a 6. Develop
1. Understand 5. Identify
In-Demand Position Your Learner or Learning
Key Concepts Learner
Subject Offer Buyer Profile Objectives
Ten Business Models Test With MVP Multimedia Content
2 3
8. Test with a 14. Develop
7. Tie Objectives 13. Select
“Minimum Viable Introductory
to Business Model Media
Product” Content
Developing Content
4 Build Your Site
10. Identify 11. Identify
9. Research 12. Develop
Potential Course Topic
Source Material Curriculum
Activities Areas
15. Build
Membership Site
Launching & Marketing
5
17. Prospect 18. Joint
16. Launch 19. Community 20. Ongoing
Marketing Ventures For
Strategy Development Marketing
System Launch
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1. Understand key concepts
playing in society, as well as the fundamental principles of creating products
2. Choose an in-demand subject
3. Uniquely position your offer
Also critical is differentiating yourself with unique positioning in the
Whether you think about it as a USP or a purple cow, you must stand apart
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6. Develop learning objectives
7. Tie learning objectives to a business model
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8. Test your concept with a “Minimum Viable Product”
Once you understand your buyers, their learning needs, and your business
9. Research and identify content source material for
your full site
10. Identify potential activities and exercises
11. Identify course topic areas
Now that you know what people are actually trying to achieve and become,
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12. Develop course curriculum
should your curriculum have a dominant theme, it should be telling a story
13. Select media formats for initial content
the market, you will have explored the likely desired learning style of
14. Develop introductory content
easier thanks to the work you did upfront, but you should also include
elements that attract and hold attention while engaging learners at both
15. Build membership site
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16. Launch strategy and offer
the most effective selling strategy to launch your site and convert prospects
be directly applied to your sales materials for the launch – and ongoing
17. Prospect marketing system
18. Joint ventures for launch
pre-selling for you with an endorsement (and give you better results
through your initial market research, and now you just need to strategically
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19. Community development
20. Ongoing marketing
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