1. 10 Tech Tools Your
Business Needs to
Succeed Online
Better Biz Online Webinar Series
Dr. Lisa Richardson
Flow! Web Strategy & Design
2. 10. Lead Generation Software
• Forms that capture info about your
site visitors and what they want from
you
• Easy as pie, and lets you know who
your message is resonating with
3. 9. Email Marketing Software
• Connect with current customers and
your new leads
• Segment by what they want
• Everyone on the list doesn’t get all the
messages
DO. NOT. SPAM.
5. 8. Virtual Phone System
• Get a number that you use exclusively
for business and clients
• Set up a professional voice message,
and let calls go to VM most of the time
(call back promptly, though)
7. 7. Social Media Management
• Connect your various networks and
post regularly
• Be sure to post CAREFULLY, not the
same content on all networks all the
time
9. 6. Event Management Software
• Webinars, online classes, launches and galas
– registration and attendee management are
made simpler with these tools.
• Also great for Lead Generation and
establishing yourself as an authority in your
field
11. 5. Contacts Manager/CRM
• There’s nothing like knowing that you
have a friend or acquaintance that
does “X” and not being able to find
their info to make a referral.
13. 4. Appointment Scheduler
• Double-booking and worse, missing
appointments with clients is the kiss of
death
• Find a program that works with the
tools you have to keep your timing
organized
15. 3. Online Payment Processing
• You need to be paid, and customers don’t
want to jump through hoops to give you your
money – don’t make them
• PayPal allows you to get paid right away and
use the money immediately with their debit
card
17. 2. Security!
• If your computer blew up today, where would
your business stand?
• Online and offline options should be included
in your business budget
• Backup, backup, backup
19. 1. An Effective Website
• Combines use of all previous tools as a
central mechanism for running your business
• DIY microbiz owners are best served with
WordPress, which allows you to update your
content quickly and easily without changing
the look of your site
21. Plan to get…
• Mobile hotspot
• Up-to-date computer every 3-5 years
• A smartphone or tablet that allows
you to run your business no matter
where you are
• Mobile payment processing
22. Contact Dr. Lisa
Twitter: @DrLisaWP | Facebook: /YouCanFlow
Skype: DrLisaRichardson | Web: YouCanFlow.com
Email: LisaR@YouCanFlow.com
Phone: 404.692.3569
Next Week: Email Marketing Your Customers
Won’t Hate
