Social Media For Strategic PR
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The document discusses social media strategies for public relations (PR) in a wired world. It outlines challenges like getting clients to speak "human" on social media and issues around trust management. It also discusses leveraging social media for business intelligence, word-of-mouth marketing, and having expert spokespeople. The document proposes a master strategy of building a digital presence through platforms like social networking and viral campaigning to achieve long-term audience growth and impact over time. It provides examples of social media services like listening, learning, and engaging communities as well as creating ambassador programs and platforms.
![2 PR in a wired world Our common social media challenges ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media For Strategic PR
- 1. 1 Social media strategiesfor a wired PR world Jerry Silfwer, Springtime Antwerp, 2010| January| 29th
- 4. Sharing is caring – a new paradigm for positioning brands
- 5. Listen and learn before engaging
- 6. The social media mindset
- 11. Search & SEO
- 12. Public archiving & transparency
- 16. Shift 2: Social media naturals
- 17. PR Effect: Rapid public formation (speed x mass x influence2 = impact)
- 18. Macro strategy: Digital presence (pull)
- 21. Trend reports
- 22. Alerts & monioring services
- 23. Issues mapping
- 24. Public (influencers-/connectors) segmentation
- 25. Preventive platform registrations
- 27. Ambassador input events
- 28. Policies and guidelines
- 29. Trainings
- 30. Cross connecting (digital presence)
- 36. Social intranets
- 37. Ackumulative campaigning (Note: Viral marketing is not a strategy!)
- 38. Social stakeholder communication
- 39. Customer service
- 49. doktorspinn.se