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Getting Your Idea Out of the Kitchen
On to the Retailer’s Shelves
And onto the Customer’s Plate
We help you create your Recipe for Success

How to Create a Sales Forecast for your Food Business

info@thefoodpreneur.com ● 973 433 6630
Forecasting Techniques
Sales Forecasting in 5 Easy Steps
• Step 1 - The Sales Forecast Starts with the Selection
of Your Target Grocery Store
• Step 2 - How many stores are in the supermarket or
grocery store you want to forecast?
• Step 3 - How many products (the number of SKU’s) do
you sell into that grocery store?
• Step 4 - For each SKU, how many units per week do
you think you will sell?
• Step 5 - The Formula for Forecasting Sales
Build Up Assumptions
• Product – Gluten Free Cupcakes
• Number of Products – 4
• Price to Retailer - $2.00

ShopRite
Number of Stores
263
Number of SKU's
4
Estimated Velocity
2 Per week
Units per Store Per Week
2104
Price Per Unit Wholesale $
2.00
Weekly Forecast
$ 4,208
Annual Sales Forecast $ 218,816
Build Up Assumptions

$218,816

$312,000
Whole Foods
Number of Stores
375
Number of SKU's
4
Estimated Velocity
2 Per week
Units per Store Per Week
3000
Price Per Unit Wholesale $
2.00
Weekly Forecast
$ 6,000
Annual Sales Forecast $ 312,000
Build Up Assumptions

$218,816

• xxx

$266,240

$305,344

Trader Joes
Number of Stores
367
Number of SKU's
4
Estimated Velocity
2 Per week
Units per Store Per Week
2936
Price Per Unit Wholesale $
2.00
Weekly Forecast
$ 5,872
Annual Sales Forecast $ 305,344
Build Up Assumptions

Year 1 Revenue $790,400
Now… that has credibility and no SWAG!
Build Up Assumptions
Year 2 through n

$218,816

$266,240

$305,344

Walmart Supercenter
Number of Stores
3029
Number of SKU's
4
Estimated Velocity
4 Per week
Units per Store Per Week
48464
Price Per Unit Wholesale $
2.00
Weekly Forecast
$ 96,928
Annual Sales Forecast $ 5,040,256
Getting Your Idea Out of the Kitchen
On to the Retailer’s Shelves
And onto the Customer’s Plate

Need help creating your recipe for success?
Give us a call.
info@thefoodpreneur.com ● 973 433 6630
Getting Your Idea Out of the Kitchen
On to the Retailer’s Shelves
And onto the Customer’s Plate

Need help creating your recipe for success?
Give us a call.
info@thefoodpreneur.com ● 973 433 6630

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A Five Step sales forecasting tool for food businesses

  • 1. Getting Your Idea Out of the Kitchen On to the Retailer’s Shelves And onto the Customer’s Plate We help you create your Recipe for Success How to Create a Sales Forecast for your Food Business info@thefoodpreneur.com ● 973 433 6630
  • 3. Sales Forecasting in 5 Easy Steps • Step 1 - The Sales Forecast Starts with the Selection of Your Target Grocery Store • Step 2 - How many stores are in the supermarket or grocery store you want to forecast? • Step 3 - How many products (the number of SKU’s) do you sell into that grocery store? • Step 4 - For each SKU, how many units per week do you think you will sell? • Step 5 - The Formula for Forecasting Sales
  • 4. Build Up Assumptions • Product – Gluten Free Cupcakes • Number of Products – 4 • Price to Retailer - $2.00 ShopRite Number of Stores 263 Number of SKU's 4 Estimated Velocity 2 Per week Units per Store Per Week 2104 Price Per Unit Wholesale $ 2.00 Weekly Forecast $ 4,208 Annual Sales Forecast $ 218,816
  • 5. Build Up Assumptions $218,816 $312,000 Whole Foods Number of Stores 375 Number of SKU's 4 Estimated Velocity 2 Per week Units per Store Per Week 3000 Price Per Unit Wholesale $ 2.00 Weekly Forecast $ 6,000 Annual Sales Forecast $ 312,000
  • 6. Build Up Assumptions $218,816 • xxx $266,240 $305,344 Trader Joes Number of Stores 367 Number of SKU's 4 Estimated Velocity 2 Per week Units per Store Per Week 2936 Price Per Unit Wholesale $ 2.00 Weekly Forecast $ 5,872 Annual Sales Forecast $ 305,344
  • 7. Build Up Assumptions Year 1 Revenue $790,400 Now… that has credibility and no SWAG!
  • 8. Build Up Assumptions Year 2 through n $218,816 $266,240 $305,344 Walmart Supercenter Number of Stores 3029 Number of SKU's 4 Estimated Velocity 4 Per week Units per Store Per Week 48464 Price Per Unit Wholesale $ 2.00 Weekly Forecast $ 96,928 Annual Sales Forecast $ 5,040,256
  • 9. Getting Your Idea Out of the Kitchen On to the Retailer’s Shelves And onto the Customer’s Plate Need help creating your recipe for success? Give us a call. info@thefoodpreneur.com ● 973 433 6630
  • 10. Getting Your Idea Out of the Kitchen On to the Retailer’s Shelves And onto the Customer’s Plate Need help creating your recipe for success? Give us a call. info@thefoodpreneur.com ● 973 433 6630