C2B, Committed To The Business Music Conference. This yearly event is designed to enable a critical dialogue about the current challenges facing emerging sectors of the music industry.

1. Saturday, November 17, 2012 Quincy Jones Ryan Seacrest Kevin Brown
SFO Marriott in Burlingame The inimitable Quincy The head of Ryan Seacrest With over twenty years in
Re-Defining the Music Industry Jones, our keynote Productions will go far Radio and Music
speaker will honor our beyond tales of “American Entertainment, Cuz Kevin
guests with his decades of Idol” and give guests an offers insights into the radio
experience & expertise. inside look into the music marketing business that
business. turn ideas into dollars.
2012 C2B Music Conference
Committed to the Business
www.C2BMusic.com
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2. C2B Music
"Each One. Teach One. It is that simple lesson that the founding fathers of our
industry learned and is what keeps the power players relevant and thriving today!"
Kevin Brown - Founder C2B Music Conference
The Annual Committed To The Business Music Conference Saturday, November 17, 2012
Executive Summary Page 3
What is the C2B Music Conference? Please consider this as a formal invitation to delve deeper int who we are and what we do. . .
Founder’s Statement
Page 4
Keynote Speakers Page 4 - 5
Industry Elite will spearhead Panels and Break-out Sessions
X
Conference Panels & Discussions Page 6 - 8
The Scheduled Panel Discussions & Break-out Sessions are detailed
Music Showcases Page 9
Y
Three Day Music Showcase Competition: 6 Genres, Multiple Locations
Marketing Campaign & Sponsorship Overview Page 10
XYZ’s 360 degree marketing strategy includes TV, Radio, Social Media, Online and New Media Strategies
Z
The Radio Campaign Page 11
With more than 50 years of Radio Marketing Experience, XYZ brings heavy leverage to our Radio Campaign Strategy.
Project Budget Page 12
A line-item budget breaks down projected expenses
Presents ...
Revenue Streams Page 13
Multiple Revenue Streams are highlighted with financial projections.
Investment Term Sheet Page 14
Financial investment break-down with Return On Investment terms to be reflected in the Investor Contract.
XYZ Presents. . . Page 15 - 16
The Company and Executive Staff Bios are provided.
Company Org Chart Page 17
Our Corporate Structure
The San Francisco Airport Marriott hotel in Burlingame, CA is just
The SFO minutes from the San Francisco International Airport and 15 miles
from downtown San Francisco, offering a great location with great
views of the San Francisco Bay to all types of travelers. This superb
Marriott
San Francisco Airport hotel features 685 guest rooms including 24
luxurious suites. The on-site restaurants at our Burlingame hotel
include Hangar Steak, Flights 101 Lounge, and a Starbucks. Guests
of the South San Francisco area hotel can choose amongst a variety
of golf courses and recreation nearby. Additional activities include
1800 Old Bayshore Highway
biking, hiking, sailing, and more! For this conference, we can
Burlingame, CA 94010
contract with the hotel's catering and event specialists. This
(650) 692-9100
waterfront retreat also welcomes pets for an additional fee at this
ultra-convenient Burlingame hotel near the San Francisco Airport.
www.CTBMusic.com
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3. Committed To The Business
An Insider’s guide to the modern music industry from start to finish. From
production, to marketing, distribution, sales and touring... This is it!
Welcome to the C2B, Committed To The them with seasoned experts in the traditional
Business Music Conference. We’ve designed this fields of law, radio and industry. Representatives
yearly event to enable a critical dialogue about the from four of the the nations top Record Labels will
current challenges facing emerging sectors of the round out each panel - bringing real-time, real-
music industry. From artists and producers to world relevance to each panel discussion.
management, agents, attorneys and independent
The second day of the conference is dedicated
labels, navigating the murky waters of this rapidly
solely to the technologies that are changing,
evolving industry has become increasingly
building and evolving the way we communicate,
difficult. With the constant emergence of new
buy, share and listen to music.
technologies and their convergence with this
traditional brick and mortar industry, the path to The entire music ecosystem, from artists to music
successfully navigating this industry has changed professionals, from policy makers to developers of
forever! Now, more than ever, players at avery emerging technology and service enablers, from
level of the game must stay dialed in, and be fully academic thinkers to business decision makers,
commit to this industry, this business, this all play a role in today’s transforming industry. Our
lifestyle. In order to stay relevant, one’s presence intent, as we develop and bring to fruition this
is required at multiple levels, with a knowledge of informative and inspiring weekend, is that you will
the latest and greatest technology, tactics and contribute as a creative and business catalyst,
resources available today. and that together, we will create an opportunity for
emerging talent to find a platform to learn,
This year, the C2B Conference has actively
observe and showcase the best and brightest this
sought out trend-setters in the fields of marketing,
generation has to offer.
branding, social media, technology and combined
www.C2BMusic.com
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4. REDEFINING AN Our Keynote Speaker: Quincy Jones
Quincy Delight Jones, Jr., known to his friends as "Q," was born on Chicago's South Side. While
INDUSTRY barely in his teens, Quincy befriended a local singer-pianist, three years his senior. His name was
Ray Charles. The two youths formed a combo, eventually landing small club and wedding gigs.
The Committed To The Business (C2B)
Music Conference seeks first and foremost At 18, the young trumpeter received an offer to go on the road with
bandleader Lionel Hampton. The stint with Hampton led to work as a
to help independent musicians and
freelance arranger. Jones settled in New York, where, throughout the
professionals achieve their goals as 1950s, he wrote charts for Tommy Dorsey, Gene Krupa, Sarah
entrepreneurial business owners through Vaughan, Count Basie, Duke Ellington, Dinah Washington, Cannonball
the presentation of educational seminars, Adderley and his old friend Ray Charles.
workshops, panel discussions, mentoring
In 1957, Quincy settled in Paris where he studied composition with
sessions, networking opportunities, Nadia Boulanger and Olivier Messiaen, and worked as a music
performance instruction, evaluation & director for Barclay Disques, Mercury Records' French distributor. In 1960, Jones went to work in
critique, and live performances. New York as music director for the label. In 1964, he was named a VP of Mercury Records, the
first African-American to hold such an executive position in a white-owned record company.
Secondarily, C2B seeks to positively affect
the entire music conference industry, In that same year, Quincy Jones turned his attention to another musical area that had long been
closed to blacks -- the world of film scores. At the invitation of director Sidney Lumet, he
which for too long, has not presented true
composed the music for The Pawnbroker. It was the first of his 33 major motion picture scores.
professional conferences to the music For TV, Quincy wrote the theme music for Ironside, Sanford & Son, and The Bill Cosby Show.
industry in keeping with standards set by
other professions. C2B seeks to alter the An ongoing concern throughout Jones's career has been to foster appreciation of African-
American music and culture. To this end, he helped form IBAM (the Institute for Black American
erroneous perceptions of conferences as
Music). Mr. Jones was also a major supporter of Dr. Martin Luther King, Jr.'s Operation
"festivals," "gigs," and "concerts." The Breadbasket, an effort to promote economic development in the inner cities. After Dr. King's
main purpose of any worthwhile industry death, Quincy Jones served on the board of Rev. Jesse Jackson's People United to Save
conference should focus on education and Humanity (PUSH).
networking. At the C2B Music
The film composer/activist/TV producer never abandoned his career as a recording artist,
Conference, musicians are treated like any however. From 1969 to 1981 he recorded a series of chart-busting Grammy-winning albums
other professional business person, and by fusing a sophisticated jazz sensibility with R&B grooves and popular vocalists. These included
setting a higher standard for music Walking in Space, Gula Materi, Smackwater Jack, and Ndeda. 1973's You've Got It Bad, Girl
conferences in general, C2B helps marked his recording debut as a singer. Its follow-up Body Heat sold over a million copies and
stayed in the top five on the charts for six months.
encourage and promote the profession of
music to the benefit of all. Jones went on to produce Michael Jackson's first solo album Off the Wall. Eight million copies
were sold, making Jackson an international superstar and Quincy Jones the most sought-after
It is our hope to achieve 501 (c) non-profit record producer in Hollywood. The pair teamed again in 1982 to make Thriller. It became the best
status, and continue expanding the event selling album of all time, selling over 100 million copies around the globe and spawning an
to multiple annual presentations in a unprecedented six Top Ten singles, including "Billie Jean," "Beat It" and "Wanna Be Startin'
number of cities around the country. Somethin'."
His debut as a filmmaker occurred in 1985 when he co-produced Steven
Kevin Bro! Spielberg's adaptation of Alice Walker's The Color Purple. The film won eleven
Oscar nominations and introduced Whoopi Goldberg and Oprah Winfrey to
movie audiences.
In 1993, Quincy Jones and David Salzman staged the concert spectacular "An American Reunion" to celebrate the
inauguration of President Bill Clinton. The two impresarios decided to form a permanent partnership called Quincy Jones/David
Salzman Entertainment (QDE). a co-venture with Time-Warner, Inc. The company, in which Jones serves as co-CEO and
chairman, encompasses multi-media programming for current and future technologies, including theatrical motion pictures and
television. QDE also publishes Vibe magazine and produced the popular NBC-TV series Fresh Prince of Bel Air. At the same time,
Jones runs his own record label, Qwest Records and is Chairman and CEO of Qwest Broadcasting, one of the largest minority-
owned broadcasting companies in the United States. Throughout the 1990s, he continued to produce hit records, including
Back on the Block and Q's Jook Joint.
The all-time most nominated Grammy artist, with a total of 76 nominations and 26 awards, Quincy Jones has also received
an Emmy Award, seven Oscar nominations, and the Academy of Motion Picture Arts and Sciences Jean Hersholt
Humanitarian Award. His life and career were chronicled in 1990 in the critically acclaimed Warner Bros. film Listen Up: The
Lives of Quincy Jones. In 2001, he published Q: The Autobiography of Quincy Jones. A richly illustrated volume of reflections
on his life and career, The Complete Quincy Jones: My Journey & Passions, followed in 2008. Two years later, he released his
first new album in 15 years, Soul Bossa Nostra, featuring an all-star cast of contemporary pop, R&B and hip-hop artists in
what Quincy Jones calls "a family celebration."
www.CTBMusic.com
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5. C2B Music Conference - Headliners
Ryan Seacrest - Media Mogul ‘Cousin’ Kevin Brown
Although comparing Ryan Seacrest to the iconic Dick Clark Popular San Francisco Radio
might be dubbed blasphemous in some circles, for those who Personality Kevin Brown brings his 35
came of age watching American Idol, year show business expertise to the
Seacrest holds a similar pop-culture first annual “Commitment to the
position as the longtime American Business” Seminar at the San
Bandstand host. Now considered one of Francisco Airport Marriott Hotel in
the hardest-working men in show November 2012.
business, the Georgia native began his
With Drive-Time on air radio ratings success in markets like
career at age 16 as an intern at WSTR/
Atlanta, Detroit, Denver and San Francisco, Kevin has a proven
Star 94 in Atlanta.. He continued his radio
ability to connect with audiences and uses that platform to
career in Los Angeles and began adding
open doors for advertisers.
on-camera gigs to his résumé, hosting low-profile shows like
Gladiators 2000 and Click before American Idol elevated him Forming marketing partnerships with major advertisers like
from the ranks of unknown peppy personalities. He initially General Motors, McDonald’s and Lexus plus working with
appeared opposite Brian Dunkleman on the wildly popular Fox artists as diverse as Sade, Will Smith, Kenny G and Quincy
reality competition, but by Season 2 he was the sole host, Jones, Kevin has a proven track record of navigating socio-
bantering back and forth with judge Simon Cowell, offering economic show business perspectives to benefit all of these
contestants a friendly shoulder to cry on, and charming viewers parties and their diverse interests.
with his impossibly white smile and affable attitude. In 2005,
Seacrest fulfilled a lifelong dream when he hosted Dick Clark's The Commitment to the Business Leadership Conference will
New Year's Rockin' Eve alongside the ailing legend. He also provide a foundation for any career in the Music business. C2B
became a producer of the show and was named as Clark's will build confidence; provide important, practical, useful
eventual successor. In 2006, Seacrest signed on to E! information regarding one’s conduct in a Music Business
Entertainment Television as an anchor, delivering news and environment that is essential to creating the type of respect that
interviewing stars on the red carpet. Seacrest soon became a enhances your bottom line.
celebrity in his own right, landing high-profile hosting gigs,
including the 59th & 60th Primetime Emmy Awards, and
lucrative endorsements with brands like Proctor & Gamble and
Coca-Cola.
www.C2BMusic.com
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6. The core values driving C2B are honesty,
The Insider’s integrity, courage and ultimately, commitment.
We strive to educate by example, remaining
Guide to the flexible and adaptive, always on the cutting edge,
while presenting information, contacts, resources
Industry and services which are aimed at the future, but
rooted in the reality of today’s business.
Brand Management Entertainment, Trademark & The Distribution Deal
Who’s in charge of building, maintaining and Copyright Law
A distribution deal is all about getting your
managing your brand? Success is a team sport! With new mediums to engage the consumer product to the consumer. But in today’s market,
So your ability to identify and build a solid,
continually evolving, artists, managers and the distribution channels have exploded well
versatile, management team is the key to your
entrepreneurs alike, have to secure effective beyond traditional retail. Television, social media
sustained success. Whether you are an artist or
legal counsel. As new media channels and mobile phones are only some of the hot
entrepreneur, this panel emphasizes the
proliferate, make sure you protect yourself now areas to provide content and product for the
importance of building, participating in and
utilizing a team to advance your career or and make sure your advocate is skilled enough consumer. All new labels will gain an
business. We will highlight what management’s to include future technologies and emerging understanding of what distributors are looking
responsibilities are, how to recognize and distribution channels. We will also discuss the for when they sign a distribution deal. A clear
choose competent managers, and why strong attorney’s role as a power broker and explanation of how product gets into the market
visionary management is so instrumental to the dealmaker. place will be provided.
success of an artist or entrepreneur.
The current status of the intellectual property The Independent Label
Guerrilla Marketing and trademark law in regard to safeguards for
Whether it is putting out your own music,
With 2000 to 3000 new releases per month and the independent collection of royalties from
establishing your own record label to showcase
limited playlists at mainstream radio stations international media exposure and sales is on of
a number of talented acts whom you manage,
how do you expect to have anyone hear your many topics to be discussed.
having your own label is what the modern
tracks. Hustle baby... In the music game, mix entrepreneur aspires to. In this panel we will talk
The Music Video
shows, college, underground and online radio is about how to start and run a successful music
one of the only ways for truly fresh talent to be Just as important as what’s in the music video label. This panel is a new take on a familiar
heard. Breaking your business into the is who is behind the camera. Having the rigt theme. By examining the differences between a
mainstream is the same process. Discussions experience and industry connections can and traditional music based label and a publishing
will be based around the importance of the will determine whether or not your video gets deal, we will explore the analogies that have
you the exposure you deserve. Our industry enabled many in the entrepreneurial music
tertiary markets as an important stepping-stone
insiders will demonstrate how to effectively use world to thrive in the pop-culture worlds of
to successful product promotion and the
the music video as an effective marketing tool branding, marketing, media and distribution.
necessity of reaching the core market first.
to launch a brand, both as an artist and a label.
www.CTBMusic.com
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7. Mobile & Social Media SUNDAY - TECHNOLOGY DAY Hyper targeting:
- The Future of Marketing & Sales BRAND BUILDING Ad Networks, Ad Serving & Ad Targeting for
Mobile and Social Media strategies are a must your music. Wireless, Downloads, DRM, P2P &
Brand Extension in Ads, Movies, TV & Games
for getting your product sold in today’s market.
If you want to succeed in the music industry Venture Funding, Investment &
today, Social Media and Social networking is Mergers:
one of the most important tools needed in Leadership in Media, Entertainment &
order to find real success. This panel will Technology, Broadband, Social Networks,
discuss how to leverage existing and emerging Mobile and Games
digital opportunities.
These discussions are to inform delegates CONFERENCE REGISTRATION,
about the enormous opportunities that are EVENT PRICING & DEADLINES
emerging as nearly 2 billion wireless users look
Content for the New Platforms: Registration - Saturday OR Sunday:
to get more information and entertainment value
from their cellphone. Custom Programming and Branded Advertising
- Tablet & SmartPhone, Web and TV ★ $199 (before July 31)
Stay relevant!, Stay connected!, Stay
Video/Music Anytime Anywhere: ★ $250 (August 15 - September 15)
engaged!, Stay sharing!, Stay interactive!,
Stay networking! and Stay Fresh! Video Across Platforms - Television, Internet
★ $299 (after September 15)
and Mobile – Understanding the Value
How to get your music on the radio Proposition ★ $175 (College Students with valid I.D.)
With more than 50 years of combined radio Over the Top social media outlets
experience, our core panelists will illuminate the Registration - Saturday AND Sunday:
– Content and the Consumer Experience – New
true nature of the radio industry, how music is Technologies as Gateway to the New Music ★ $299 (before July 31, 2012)
selected and how independent artists and Industry
labels can get their music played in today’s ★ $350 (August 15 - September 15,)
Advertising Strategy, Expenditure
seemingly closed world of insider deals. and Analysis: ★ $399 (after September 15, 2012)
This panel discussion shines a light on the Broadcast and Cable & the New Platforms -
★ $175 (College Students with valid I.D.)
insider’s world of Program Directors, Radio Broadband, Social Networks, Outdoor, Mobile,
VOD & PVR
Marketing & Advertising and what it takes to get
your music heard on the radio today. Social Media:
Marketing, Business Acceleration and Social
Hot Producers
Commerce
Only hot producers need apply. In the music
game only an undeniably hot beat can trump Internet Advertising:
the best marketing plan. So we have to How New Consumer Habits Are Driving the VIP Upgrade - Includes hotel room, VIP
examine what makes a hit. This panel will Advertising Community to innovate, and the
Mentorship Session & Working Brunch W/
discuss the fundamental music production skills Challenges with this change
Keynote Speaker, A&R Reps & Panelists:
in the recording, film and television industries, Branded Media Marketing Across
current trends, and the future as seen through Platforms: ★ $199 (before July 31)
the eyes of the panelists. Highlights include
TV, Film, Broadband, Mobile, Virtual Economies, ★ $250 (August 15 - September 15)
both artistic and business ends of the industry.
Music and Games – Reinventing the Commerce
& Media Model. ★ $299 (after September 15)
www.C2BMusic.com
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8. The Music Industry Unveiled The Technology Driving Our Industry
Saturday, November 17, 2012 Sunday, November 18, 2012
9:00 am. - 10:00 am. Registration 9:00 am Breakfast Sponsored by a Tech Company
9:00 am. - 5:30 pm. Exhibitors Area Hours 9:00 am. - 10:00 am. Information Desk opens
10:00am. - 10:05 am. Opening & Welcome 9:00 am. - 5:30 pm. Exhibitors Area Hours
10:10am. - 10:34 am. Keynote Speaker 10:00am. - 10:05 am. Opening & Welcome
10:40am. - 11:00 am. Known artist opens 10:10am. - 10:34 am. Keynote Speaker
11:00am. - 11:45 am. Panel Discussion / 10:40am. - 11:00 am. Known artist opens
Breakout rooms
11:00am. - 11:45 am.
Panel Discussion /
11:45am. - 12:00 pm. Break/ Transitions Breakout rooms
12:00pm. - 12:40 pm. Panel Discussion -Breakout 11:45am. - 12:00 pm. Break/ Transitions
rooms
12:00pm. - 12:45 pm. Panel Discussion /
12:40pm. - 1:40pm. Lunch Break Breakout rooms
1:45pm - 2:20pm Panel Discussion / 12:45pm. - 1:40pm. Lunch Break
Breakout rooms
1:45pm - 2:30pm Panel Discussion /
2:20pm. - 2:45pm. Artist Performances Breakout rooms
2:45pm - 3:20pm. Panel Discussion / 2:30pm. - 2:45pm. Artist Performances
Breakout rooms
2:45pm - 3:30pm. Panel Discussion /
3:20pm. - 3:40pm. Artist Performance Breakout rooms
3:40pm. - 4:15pm. Panel Discussion / 3:30pm. - 3:40pm. Artist Performance
Breakout rooms
3:45pm. - 4:30pm. Panel Discussion /
4:20pm. - 5:00pm. Artist Performance ? Breakout rooms
5:00pm. Networking / Mixer 5:00pm. Networking / Mixer
6:00pm. - 8:00pm
VIP Power Session with 6:00pm. - 8:00pm
VIP Power Session with
Keynote Speaker, A&R Keynote Speaker, A&R
Reps & Panelists Reps & Panelists
All sessions are subject to change and will be announced with finalized speakers on the www.C2BMusic.com website.
www.C2BMusic.com
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9. Live Showcases - Three Nights of Competition
Popular Rhythm & Blues Hip Hop Alternative/Electronica Rock Country
Friday Evening Showcase Friday Evening Showcase Friday Evening Showcase Friday Evening Showcase Friday Evening Showcase Friday Evening Showcase
Ruby Sky Ruby Sky Ruby Sky DNA Lounge DNA Lounge Saddlerack
Sponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a Record
Label Label Label Label Label Label
6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min
sets sets sets sets sets sets
Saturday Evening Saturday Evening Saturday Evening Saturday Evening Saturday Evening Saturday Evening
Showcase Showcase Showcase Showcase Showcase Showcase
The Supper Club The Supper Club The Supper Club The Filmore The Filmore The Filmore
Sponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a Record Sponsored by a Record
Label Label Label Label Label Label
6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min 6 Acts - Doing 15 min
sets sets sets sets sets sets
Record Executives from Five (5) Major Record Labels will be in attendance of the Showcase Series. The competition will culminate on Sunday
Evening when finalists from all of the showcases will showcase their talents at our two finals competitions. Held at Ruby Sky and Sloan, these
intimate settings will allow the talent and A&R Execs to mix with Panelist, Vendors and other industry elite while vying for their opportunity to
get their Big Break! Execs will pull their favorite artist from the competition to be groomed and signed to exclusive recording and touring
contracts! Guests, Sponsors, Talent and the labels will drive traffic to the event, both in person and online.
Our online, new media and social media initiatives will be anchored by our ‘C2BMusic.com’ site and ‘Mic Check’ competition. The site will be
updated regularly and will feature pictures, audio and video interviews and shout outs from executives and celebrities who will be participating
or have participated in the the C2B Conference Universe. Sponsor participation & reach will extend until 2013 conference promotions begin:
All events, including Showcase performances will be recorded in a documentary style format and redistributed on the site and via exclusive
mobile entertainment packages for Live Streaming, Mobile distribution and other partners.
www.C2BMusic.com
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10. The C2B Music Conference Sponsorship Overview
The 2012 C2B Conference offers our corporate partners powerful, innovative and engaging platforms to interact with industry leaders and
millions of trendsetting and urban consumers through our media partnerships. Throughout our 4-month promotional window, The C2B
Conference and our media partners will shine a dazzling spotlight on your brand culminating in the 3-day multi-platform November 16-18,
2012. event at the SFO Marriott where we can accommodate over 4,500 patrons daily.
The C2B Conference will be complemented by a Print strategy featuring all the premier publications covering five core genres. Our four month
print campaign will be featured in Maxim, Rolling Stone, VIBE, XXL, Giant and KING magazine amongst others and feature a call to action
contest where participants will be able to enter the ‘Mic Check’ online contest to find the ‘Next’ touring star through our live showcases.
Our direct marketing Street-teams utilize grassroots, social media & urban marketing campaigns to promote your product or service to the
hard-to-reach C2B Conference target audience of 18 to 35 year-olds. The Street Team will distribute promotional items such as postcards
and/or flyers, CDs, or other promotional materials (supplied by client) at parks, local hangouts, dance clubs, and colleges.
D ATA B A S E N AT I O N - W I D E LOCAL
100 Black Men 350,000 50,000
First Fridays 500,000 50,000
Web-Promoters 700,000 120,000
Magazines 250,000 80,000
1,800,000 300,000
Our premier radio partners Entercom and Clear Channel, are the largest owners and operators of radio stations in the United States. We will
enjoy traditional commercial time along with a number of promotional and editorial mentions throughout the next 4 months to benefit our
corporate partnerships. Our online, new media and social media initiatives will be anchored by our ‘C2BMusic.com’ site and ‘Mic Check’
competition. The site will be updated regularly and will feature pictures, audio and video interviews and shout outs from executives and
celebrities who will be participating or participating in the the C2B Conference. Each Sponsor’s participation and reach will extend through
post-conference promotions until the 2013 conference promotions begin.
All events including Music Showcase performances will be recorded in a documentary style format and redistributed on the site and via
exclusive mobile entertainment packages for Mobile distribution and other partners. Partners will receive product placement opportunities in
all online and new media initiatives.
Sponsored tweets by our executive & celebrity participants will reach millions of followers directed to online video and other interactive links.
XYZ Has a Powerful Social Media network that is directly relevant to this target audience! Weekly updates will reach out to our database each
week alerting them of Celebrity Attendants, Sponsor Promotions and special giveaways!
Sponsors will receive weekly exposure to our nation-wide database of more than 1,000,000 patrons, consisting of a primarily 18-35 age-group.
With a 5 -week, campaign, our core sponsors can potentially have in excess of 5 million mentions to a targeted audience that is the core of
each demographic’s middle class and social elite. Our Viral Campaign will drive traffic to our Radio Partners’ events page where key Sponsors
will have prime product placement and product descriptions. Our Primary sponsors will even have the option to commission flash banner ads
and commercials.
Sponsoring The C2B Music Conference Adds To The Bottom Line!!!
Social Networking Web Promotions Radio Campaign
Our Social Networking campaign drives our Our Social Networking and Radio Campaigns Because our Radio Campaigns runs along with
targeted audience directly to radio splash pages will drive all traffic to the Landing Pages where print & web, The C2B Music Conference
where our concerted message creates a destination our Sponsors will receive their greatest exposure. receives a multi-dimensional marketing campaign
location on the web.! across all genres!
www.C2BMusic.com
10

11. Radio Marketing & Promotions
The C2B Music Conference will partner with Entercom and Clear Channel to provideRadio Coverage.
The Major radio stations for San Francisco Bay Area will be KOIT, KBLX, KMEL, KYLD, 99.7,
Commercials will run simultaneously on Comcast Digital Cable
Conference Announcement On-Air Ticket Giveaway Promotion: Week 1
We will do a Standard On-Air Giveaway Promotion to announce the concert. As a standard
giveaway, the event will receive:
– (300) live on-air mentions
P1 Weekend On-Air Ticket Giveaway Promotion: Week 2*
We will do a P1 Weekend Giveaway Promotion during the slated weekend dates starting at 3PM,
Friday to Sunday for The C2B Music Conference. As a Weekend Giveaway feature, the
conference will receive:
– (120) recorded promos per weekend
– (250) live on-air mentions per weekend
Weekday On-Air Ticket Giveaway Promotion: Week 2-5
We will do an on-air ticket giveaway promotion starting at Monday to Friday afternoon during the
above weekday dates for The C2B Music Conference. As a Weekday Giveaway feature, the
concert will receive:
– (150) recorded promos per week (600 total)
– (350) live on-air mentions per week (1,400 total)
XYZ to provide $20,000.00 retainer AND (100) pairs (200 total) tickets MINIMUM to execute the above
promotions for The C2B Music Conference. Promotional dates subject to change.
TOTAL PROMOTIONAL VALUE PROVIDED BY ALL 5 STATIONS:
$650,000*
www.C2BMusic.com
11

12. The C2B Music Conference
Artist/ Cost Total Cost Deposits Deposit % Date 1 Due Final Due
QUINCY JONES $25,000.00 $12,500.00 50.0% 6/1/12 9/17/2011
RYAN SEACREST $25,000.00 $12,500.00 50.0% 6/1/13 9/17/2011
SUB-LINER $1,000.00 $500.00 50.0% 6/1/14 9/17/2011
SUB-LINER $1,000.00 $500.00 50.0% 6/1/16 9/17/2011
Booking Total $52,000.0000 $26,000.00 50.0% $26,000.00 $26,000.00
Production Cost Total Cost Deposits Deposit % Date 1 Due Final Due
Filming & Editing $10,000.00 $5,000.00 50.0% 7/22/11 8/19/11
Backline $1,000.00 $500.00 50.0% 7/22/11 8/19/11
Lighting/Sound $20,000.00 $10,000.00 50.0% 7/15/11 8/19/11
Stage Props $0.00 $0.00 50.0% 7/22/11 8/19/11
Production Total $31,000.00 $15,500.00 50.0% $15,500.00 $15,500.00
Artist Trans/Lodging Total Cost Deposits Deposit % Date 1 Due Final Due
Hotel $2,000.00 $0.00 100% N/A 8/19/11
Local Transportation $1,500.00 $0.00 100% N/A 8/19/11
Airfare $5,000.00 $0.00 100% N/A 8/19/11
Food $1,500.00 $0.00 100% N/A 8/19/11
Trans/Lodge Total $10,000.00 $0.00 100% $10,000.00
Staffing Total Cost Deposits Deposit % Date 1 Due Final Due
Production Staff $20,000.00 $5,000.00 25.0% 8/19/11 9/17/2011
Marketing & Operation Team $20,000.00 $5,000.00 25.0%
Administrative Team $20,000.00 $5,000.00 25.0%
Staffing Total $60,000.00 $15,000.00 25.0% $15,000.00 $45,000.00
Advertisement/Marketing Total Cost Deposits Deposit % Date 1 Due Final Due
PUBLICIST $5,000.00 $2,500.00 50.0% 6/1/12 10/12/12
Flyers/Posters $1,500.00 $750.00 50.0% 6/1/12 10/12/12
Radio $12,000.00 $6,000.00 50.0% 5/18/12 10/12/12
Street Team $2,000.00 $1,000.00 50.0% 6/1/12 10/12/12
Comcast $15,500.00 $7,750.00 50.0% 5/18/12 10/12/12
Social Media - incl’ website $12,000.00 $6,000.00 50.0% 5/18/12 10/12/12
Mobile Campaign - Setup $5,000.00 $2,500.00 50.0% 5/18/12 10/12/12
Mobile Database $3,500.00 $1,750.00 50.0% 5/18/12 10/12/12
Mobile Media Production $2,000.00 $1,000.00 50.0% 6/1/12 10/12/12
Mobile Distribution $1,500.00 $750.00 50.0% 6/1/12 10/12/12
Marketing Total $60,000.00 $30,000.00 50.0% $30,000.00 $30,000.00
VENUE Total Cost Deposits Deposit % Date 1 Due Final Due
Venue* CAP $60,000.00 $30,000.00 50% 7/15/11 8/19/11
Police/Security $3,000.00 $0.00 0% 7/15/11 8/19/11
Catering $10,000.00 $5,000.00 50% 7/15/11 8/19/11
Insurance $520.00 $260.00 50% 7/15/11 8/19/11
Venue Total $73,520.00 $35,260.00 50% $35,260.00 $38,260.00
Total Cost Pre Sponsors $286,520.00 $121,760.00 54.2% $121,760 $164,760
With Sponsors @ $100K $186,520.00 $
TO BREAK EVEN W/O SPONSORS . WITH SPONSORS
Presale Tix - 150 Ultra VIP $200.00 $30,000.00
Average Price Tickets $300.00
TICKETS SOLD 855 522
* Venue reservation fees may be waived by reserving venue on corporate credit & paying costs through ticket sales.
www.C2BMusic.com
12

13. Performance Revenue Options
$ Per Unit Units Potential Profit
I. BOOTH & TICKET SALES 1,800 $547,750.00
a. Early Bird Registration - 1 Day $199.00 200 $39,800.00
b. Registration - 1 Day $250.00 200 $50,000.00
c. Late Registration - 1 Day $399.00 200 $79,800.00
d. College Registration $125.00 150 $18,750.00
a. Early Bird Registration - 2 Days $299.00 300 $89,700.00
b. Registration - 2 Days $350.00 300 $105,000.00
c. Late Registration - 2 Days $399.00 300 $119,700.00
b. Early Bird VIP Mentor Session upgrade $250.00 75 $18,750.00
d. VIP Mentor Session upgrade $350.00 75 $26,250.00
e. College Registration $199.00 150 $29,850.00
a. Booth Rental $500.00 15 $7,500.00
b. Booth Rental - 2 Days $800.00 20 $16,000.00
I. STREAMING $643,500.00
a. Subscription based proprietary content for website $99.00 5,000 $495,000.00
(worldwide)
b. Showcases - Mobile & Smartphone/IPhone $0.99 100,000 $99,000.00
c. On-deck promo’s @ Mobile Carriers $0.99 50,000 $49,500.00
II. DVD (STANDARD/HD FORMAT) $209,950.00
a. Sales to traditional Brick & Mortar $5.00 25,000 $125,000.00
b. License to cable outlets for broadcast $35,000.00 1 $35,000.00
c. VOD (video on demand) $3.00 5,000 $15,000.00
d. PPV (pay per view) $3.00 5,000 $15,000.00
e. AXE Music (one night only) $3.00 5,000 $15,000.00
f. Rentals (Blockbuster, Nexflix, Redbox, etc) $0.99 5,000 $4,950.00
IV. DOCUDRAMA $220,000.00
a. Concert capture/B-Roll/Interviews $2.00 10,000 $20,000.00
b. Theatrical releases (domestic/international) $5,000.00 5 $25,000.00
c. License to cable outlets (BET, MTV, VH1, Fuse) $35,000.00 5 $175,000.00
Grand Total $1,621,200
www.C2BMusic.com
13

14. Per Date Investment Term Sheet
Amount Requested:
$285,000 For venue, production & marketing, panelists and Keynote Speakers, per conference
Term of Use:
XYZ will engage scheduled artists/speakers for the slated dates and venues. XYZ will order an
Irrevocable Pay Order for the negotiated fees associated with the venues, transportation, marketing,
misc., etc.. Contracts will be executed and agreed upon funds will be released on a negotiated
schedule by contract.
Return on Investment Per Date:
XYZ and INVESTOR shall split the proceeds as follows:
75% of all gross revenue* shall be paid to INVESTOR until INVESTOR receives 110% of investment
After INVESTOR recoups 110% of their investment, INVESTOR shall receive 50% of net profits.
Purpose of Funds:
To facilitate the Rapid launch of Marketing & Publicists Contracts, Acquisition of Concert Venues,
retainer of Keynote Speakers per contract:
CONTRACT CONTRACTED EXCLUSIVE MARKET ACCESS
Artists Misc. Expense $62,000 X 1-6 Events
Production $30,000 X 1-6 Events
Administrative Staff $60,000 X 1-6 Events
Venue $73,000 X 1-6 Events
Marketing & Promotions
$60,000
X
1-6 Events
Project Budget $285,000 X 1-6 Events
The entire financial aspect of the investor funds in the transaction will be handled through the Attorney
Trust Account to be determined as agreed upon by mutual parties.
All invested funds will be distributed according to contract and investor agreements.
www.C2BMusic.com
14

15. XYZ Presents...
Thank you for taking the time to review our Investment Opportunity. Please consider this as an invitation to
Board of Trustees
Kevin Brown — Chair
Dominic Walker — Vice Chair
take a closer look into the strength and positioning of our endeavor. Daryle White — Member
Uilani Gray — Treasurer
XYZ is a firm specializing in creating strategic partnerships with seasoned entrepreneurs – each with strong Tracy Ward — Secretary
connections and expertise in specific arenas that are orchestrated to provide a collaborative synergy
manifesting in turn-key investment opportunities. This team brings strong partnerships in the Entertainment Trenz Pruca, Leo Praesen, Diam Nobis, Eget
Industry, Marketing, Public Relations and E-Commerce as well as strategic partnerships with financial Toque, Fringilla Viverr, Urna Semper, Orci
institutions. Aliquam, Nobis Eget, Fermen Pede, Uam
Scelerisque, Feugiat Proin, Tortor Rasellus, Urna
XYZ is a business development and financial planning firm that prides itself on unparalleled service and
Sodales, Veli Ligula, Odio Pede, Cras Maecenas.
performance. We are committed to providing unbiased advice and prudent strategies for investing. The
success of our turn-key investment solutions are based on intensive research, risk management, start-to-
finish project analysis and innovative strategies. Our 'out of the box' approach allows us to serve our clients
without compromise or pre-conceived limitations.
As such, we are currently positioned to conduct a number of highly lucrative transactions through the
Public Relations
collaboration of our respective resources in both entertainment and financial services. Dominic Walker - (415) 598-8910
However, in order to fully take advantage of our current situation, we are seeking additional qualified, XYZ Presents - dba C2B Music
strategic partners who have the financial fortitude and experience associated with the caliber of transactions
we are conducting.
Please accept this as a formal invitation to engage in an investment opportunity with our very qualified team
of seasoned professionals and take full advantage of our network of Strategic Partners.
We look forward to doing business with you.
Kevin Brown - Managing Partner community web portal that combines the offline brand recognition
and international presence of “First Fridays” chapters in 35 cities.
Popular San Francisco Radio Personality Kevin Brown brings his
Daryle is also the outgoing Chairman of the Board to 100 Black
35 year show business expertise to the first annual “Commitment to
the Business” Seminar at the San Francisco Airport Marriott Hotel in Men of the Bay Area, Inc. where he led the charge of their
membership of “Real Men Giving Real Time” by way of Mentoring,
October 2012.
Education, Leadership Development, Health & Wellness and
With Drive-Time on air radio ratings success in markets like
Economic Development in the Oakland and San Francisco
Atlanta, Detroit, Denver and San Francisco, Kevin has a proven ability
Communities for 4 consecutive 1-Year Terms. He is still an active
to connect with audiences and uses that platform to open doors for
advertisers. Board Member and now serving as the Chapter Chair of the National
Convention of 100 Black Men of America which will convene on the
Forming marketing partnerships with major advertisers like
Bay Area in June 2011.
General Motors, McDonalds and Lexus plus working with artists as
diverse as Sade, Will Smith, Kenny G and Quincy Jones, Kevin has a Dominic Walker - Managing Partner
proven track record of navigating socio-economic show business
Dominic Walker brings more than 15 years of business
perspectives to benefit all of these parties and their diverse interests.
development, marketing and public relations experience to the team.
The Commitment to the Business Leadership Conference will
His years of experience in multiple industries, including finance,
provide a foundation for any career in the Music business. C2B will
supply chain management and banking have prepared him to take on
build confidence; provide important, practical, useful information
the role as founder of Posterity One, a Strategic Management
regarding one’s conduct in a Music Business environment that is
consulting firm specializing in the development of start-ups and small
essential to creating the type of respect that enhances your bottom
businesses.
line.
The networks developed through high-end clientele created
Daryle White - Managing Partner demand for a diversification of Strategic Management. As such,
Dominic created strategic partnerships with powerful allies and
Since 1992, Daryle has been a managing partner and promoter
Strategic Management platforms that have created opportunities to
of First Fridays of the Bay Area (www.1stfriday.com) which is the
leverage and create synergy between Strategic Partners.
long-standing networking organization in the Bay Area for African
American Professionals. He is also Co-founder of the national entity
First Fridays United, LLC. Daryle co-founded 1stFriday.com, a
www.C2BMusic.com
15

16. XYZ Presents...
SPONSORSHIPS & MARKETING - Jamie Young-Eke PHOTOGRAPHY & VIDEO - Auintard Henderson
Jamie Young-Eke has been a successful Account Executive in Photographers@Large is owned and operated by Auintard
Advertising Sales & Marketing in the Radio Industry for over 25 Henderson. Auintard has over 20 years of experience
years. During her career, she has been very successful in photographing large size events ranging from Concerts to
developing strategic marketing plans and programs for clients that Conventions. Event photography is his specialty. 20+ yrs of
have resulted in millions of dollars of revenue for both the radio experience with onsite studios with instant printing has been a
station and her clients. Her expertise is in entertainment marketing staple of Photographers@Large. His knowledge of on location
working with musicians, night clubs, restaurants and entertainment photography is unparalleled among his peers. Onsite shooting/
venues to establish events that attract an adult, upscale clientele posing/lighting and printing are his areas of expertise.
and matching these events with potential sponsors that are Official photographer:
interested in reaching this target demographic. She started her Oakland’s Art & Soul Craft Fair
career at an Urban oldies Radio Station in Los Angeles called KGFJ Bay Area Black Comedy Competition
1230-AM and has worked for CBS Radio Station 94.7 The Wave- KBLX FM Radio Station
FM for the past 17 years. Charles Houston Bar Association
Bill Russell Tribute
PUBLICIST & PUBLIC RELATIONS - Laura Wright
NAACP CA State Convention
Laura Wright is a highly efficient and multi-talented consulting
professional with experience in full-service Event Management, Commissioned projects:
Marketing, Public Relations, Graphic Design and Business Oakland’s Mayor Ron Dellums Inaugural Celebration.
Development. She is the founder of Avid Exposure LLC, a The San Francisco International Airport Brochure
California-based Public Relations and Marketing Company, since He has photographed some of the most iconic people of our
2004. Avid Exposure has grown exponentially in the past several generation: Maya Angelou, Magic Johnson, Barbara Lee, Ted
years; however, still operates with a "boutique" sized firm mindset, Kennedy, and Vanessa Williams.
because Laura believes the business emphasis should be on close,
almost familial, relationships between clients and personnel. PROJECT ADMINISTRATOR - Uilani Gray
As a publicist, she has been most recently recognized for Uilani has worked in many capacities of the entertainment
establishing the annual BET Awards Dinner “Crème Of The Crop,” business for over sixteen years. She was a performer first and
for spearheading the PR efforts for the NAACP Theatre Awards and understands the dynamic of being in front and behind the camera.
for overseeing the campaigns for Roberto Cavalli Vodka and Frida She gained her project management experience by working with
Kahlo Tequila. She has been featured in Rolling Out Magazine, Steinberg Management at which time housed such artists as Tupac,
Crème Magazine, Orange County Times, and on NBC. Mac Mall and Ray Luv. From that job she went on to work for
Prior to launching Avid Exposure, Laura worked among Forbes YBBR/ Atlantic Records under the guidance of world renowned
Top 100 Companies, which include being a Partner Account producer Khayree Shaheed; she utilized her marketing and
Manager at Microsoft Corporation. At Microsoft, she led the promotion skills along with an array of other job duties. She knew
technical and marketing analysis of the Southern California region her passion was in theater, and went on to became an instrumental
to determine the most effective sales engagement methodologies part of The Black Repertory Group Theater where she was the
and identify key opportunities for Microsoft and their partners/ marketing and public relations coordinator. This job enabled her to
clients. be in touch with her creative side; allowing her to stage manage,
direct and set design. Taking her knowledge and experience of the
NON-PROFIT PARTNERING - Tracy Ward
industry, she and a friend, began their own production and event
Tracy Ward is the Executive Director for Take Wings management company; Look out World Entertainment handles the
Foundation, an organization founded by her “Big Sister” Terri J. production division and Dream Team Events handles the event
Vaughn, which serves at risk youth in the greater San Francisco Bay management division. They have produced such shows as All Star
Area. Although the title “Executive Director” carries with it a degree Mornings, Behind Closed Doors, the Pheleta Show and the Sunset
of prestige; Tracy’s responsibilities include developing curriculum, Champagne Reception for Kamala Harris. She is also an active
meeting with potential sponsors, finding facilitators, keeping track member of the National Coalition of One Hundred Black Women,
of the organizations financial records, maintaining contact with the Bay Area Chapter.
youth, as well as consulting with event planners and other
community liaisons.
www.C2BMusic.com
16

17. L A U R A C A S E Y C O M M I T T E D T O T H E
B U S I N E S S
XYZ Presents
CFO Presidents CEO
Daryle White Kevin Brown Dominic
Jacques Pryor
Finance Management Investor Liaison/ Visionary Corporate Operations
Acquire Venue Investors
Corp Bank Accts Corporate Structure
Strategic Partners Contracts - Legal
Merchant Accts Media
IOLTA Acct Budget - Accounting
App Division Corporate/IOLTA Accounts
A.R. / A.P.
Financial Reporting Entertainment Liaison Marketing/Public Relations
Payroll Solidify all Panelists
Ticketing - Mark Talk to sponsors
Talk to Record Execs Cameron Casey
Negotiate Contracts
Laura Casey Media Production
Videography
Sponsorships Web Design
Image
INVESTORS / BOARD OF DIRECTORS Development
Marketing/ P.R.
Branding
Sponsors
Social Media
Graphic Design
Antoinette Otis Sophia McKnight Uilani Gray
VP Hospitality/Concept Production Planner VP Operations
VIP Sessions Review Packages/ Offer
Panel/ Breakout Area Ticketing/Money
Admission letters/Contracts
Shadows for Speakers Venue Coordination
Catering BOD Liaison
Security
Contract w/ Hotel Photographers
Event Design Parking
Oversee all departments Vendors
that deal with the Volunteer Coordination
concept/experience Dan Choi Oversee all dept’s
dealing with operations
Production Manager
Stage
Manager Operations
Stage Team Interns
A/V
Lighting
Floor plan
Venue
Each Officer will be responsible for developing and presenting an organization
chart for their division, including all strategic partners, vendors and staff.
www.C2BMusic.com
17

18. [18]
DRAFT