1. Different for Gamble Business Environment Assignment Submitted to: Dr. Vinay Sharma Submitted by: Abhimanyu Yadav (03) Anupam Singh (14) Arpit Agrawal (15) Mayank Jain (39) Milind Ramteke (56) Rishikesh Kaushik (57)
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Editor's Notes
“ Due to cultural differences, misunderstanding or ignorance of different national conditions and because of the fear of many countries of losing their national identity and independence, companies in foreign markets are much more confronted with sociopolitical issues than they are in their home countries". This failure can be avoided, through learning the importance of cultural understanding, the importance of the expatriates in this process and the difficulty that they face; the multinationals companies should select the right people for this tough task and prepare them properly. Interventions include selection and cross-cultural training, expatriation preparation that teaches employees relevant cultural mental models and how to take these into consideration in host country interactions and negotiations, and exposure to foreign travel as part of development or business needs.
Cultural characteristics are very important in the formulation of pragmatic business strategies. For e.g. in Italy, if US Company sets up a corn processing plant found that its marketing efforts failed because Italians thought of corn as pig food.
It is often necessary to know the process n nature of social n cultural env for successful formulation of business strategies.thus while introducinf new ideas, techs, prods, mrkt segmentation, promotion mix strategies one shld consider extent to which diff cats of consumers adapt to new things or env, gen attitude of ppl towards new ideas n their impact.
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