Donna Sia 20 Year Marketing Plan

Fashion Parade
A 20 Year Marketing Plan
2011 Edition
Donna T. Sia
Ateneo Graduate School of Business

www.donnasia.blogspot.com

The Programme:

1st Part of the Show:
 Mission/Vision

 Roles

 Tim Gun’s Golden Rule

2nd Part
 End in Mind


VISION & MISSION
As an manager:
 I spot the “it” factor of the people in my
team. I help develop their skills by
believing in them, giving them
opportunities so that they will be able
to enhance their talents, conquer their
insecurities and fears, and we as a
team can deliver positive contribution to
our company and customers.

VISION & MISSION

I make sure that I nurture my relationship
with the people in my team like I
nurture my relationship with my family
and friends.


Walking out of each door everyday I
make sure that I dressed as:
 A Christian in Action
 A forever daddy’s little girl
 A brotherly sister
 A sweet and simple girlfriend
 A loving friend
 A model aunt
 A COOL Manager

A Christian in Action


A Forever Daddy’s Little Girl


A Sweet and Simple Girlfriend


A Brotherly Sister


A Model Aunt


A Loving Friend


A Cool Manager


I adjust easily to different situations in
work and life.

I am not afraid to voice out my opinions.


Like Madonna, I strive to be unique.

I believe in the power of women.


I am Truly Asian.


I am half Chinese, half Filipino

I work as a manager in

Daily Fashion Police:

 Mobile Calendar/Task App (Everyday
 Mirror Check (Assess my day every
night and set mini goals every morning)
 The Bathroom Scale (There are things
in life that I want to maintain-my
relationships and my weight/health)


Life’s Little Lessons For
Making It Work By: Tim Gunn


Rule: Make It Work

I will adjust to situations, I will
be dynamic. I will make do with
what I have now. I will find
solutions in my dilemmas.
Nothing is impossible..


The World Owes You …
Nothing

I do not expect the world to be
nice to me, but I will stay positive
always whatever challenges I will
face.


Take the High Road

Amidst all the stresses of
workweek, a lost baggage in the
airport, a late delivery; I will
choose to be nice and just let the
negative vibes go away. I will
feel better about myself and the
world will feel better about me.


Don’t Abuse Your Power—
or Surrender It
Somebody entrusted to me
position that I have now. I
worked hard to earn it, yet it
is no reason for me to be rude
to people and use my power
to belittle them, not even my
subordinates. The people
around me are my bosses.


Get Inspired If It Kills You

I got to love what I
do to be doing it.
Lack of inspiration is
not an excuse. I will
just look around me,
humble myself and
the world will reveal
its beauty.


Never Underestimate
Karma

Karma can either be good or
bad and it will come to me
ten folds.


Use Technology; Don’t Let
It Use You

Value face to face
interactions. A hand
shake, a kiss on the
cheek, a pat on the
back- better than a
text message.


Talk to Me: There’s Always
Another Side to the Story

I should not overreact. We
want to find solutions to
our worries. By hearing the
other side of the story, I am
actually taking the high
road


Know What to Get Off Your
Chest and What to Take to
the Grave
Secrets can be helpful.
I spread the good news
and think ten times
before spilling out the
bad ones.


When You Need Help, Get It

Use the internet to
gain information, ask
knowledgeable people
for advice, call a
friend. Nobody knows
everything, you know.


Take Risks! Playing It Safe
Is Never Really Safe

Living life is taking
risks—in my career, in
my love life and even in
my everyday choices. It
is only through taking
risk that I get a change
to gain the highest
reward.


Give Back (but Know Your
Limits)

I say thank you, I share my
blessings but I also keep a
little for myself. I also look
back to where I came from;
it makes me feel so easy to
share what I have with
those who have nothing.


Life Lessons by a Fashion
Designer

 Carry On!- We pause for a while to
assess where we are in life. We hit
some road blocks, we make it to the
pit stop yet the journey never ends.
We give ourselves a pat on the back
for the day that has gone by.
Tomorrow’s another day and let’s
carry on.


This 20 year life catwalk is
worth everyday of it!

Here and Now:
27 Years Old
A Christian in Action
A sweet and simple GF
Daughter
Model Aunt
Purchasing Manager


20 Years after:

47 Years Old
A loving &
supportive Wife
Nurturing Mother
An inspiring friend
An Entrepreneur


End of the show:
Conquering life with a sweet and sexy glow!

It is important that I live a happy and content life.
I should know what matters to me—relationships
and the people around me versus material things,
power and prestige. Extreme pressure from the
society will blur my vision. Yet I am determined
to walk the path that I choose to take. Amidst all
the glamour, the best fashion for me after all is
the one that exudes simplicity.


Donna Sia 20 Year Marketing Plan

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