Dennis Yu, CEO of BlitzLocal, and special guest, Don Campbell, President of Expand2Web.com in Part II of the five-part ReadyTalk Non-Profit Webinar Series as they discuss how NPOs can generate compelling websites using the WordPress platform. It's fully-featured--
- Supporting community
- Facebook integration
- Blogging
- Donations
- Photo galleries
- Email marketing
...and it's free!
Find out how to set up your own site, microsite, or blog-- even if you already have a primary Content Management System. As a special bonus to attendees, we will provide a free theme for non-profits to download.
Learn how you can unlock the power of the WordPress platform even with no technical support or budget. See examples of what other non-profits are doing in this space.
13. Why Use Wordpress
for Non-Profits?
# 1 - Low Cost
# 2 - Easy to Update
# 3 - Build Community
# 4 - WP non-profit roots!
14. But...
(Common Concerns)
# 1 - Isn’t WordPress just for blogging?
# 2 - I’ve heard there are security problems
# 3 - There is no company to support it?
35. Thank You!
Don Campbell Dennis Yu
don@expand2web.com dennis@blitzlocal.com
http://www.expand2web.com/blog/ http://www.blitzlocal.com
http://www.readytalk.com
Notes de l'éditeur
Tell about Interwoven and CMS background, $250K average sale price - ff to today and you have this free open source tool
Trade offs with WordPress.com:
- Limited choice of themes
- Limited choice of plugins
- No AdSense advertising
- Can be banned, don’t own your site
- Domain name
WordPress itself was created on a nonprofit basis, is a mission-driven organization and is sustained on a community-oriented model, that those who benefit also help develop it.
1 - WordPress is for websites too! What is the difference between a blog and a website??
2 - Any cms that executes code needs to be secured and updated properly
3 - Amazing community support, support can also be purchased from reputable companies and consultants
http://www.boyslife.org - Great example of a “website” based on WordPress.
http://newsroom.redcross.org -
They are also doing video on this site - super easy to embed YouTube videos. Now WordPress makes it even easier - just add your YouTube link to a page or post and it will show up automagically!
http://livestrongblog.org - Lance Armstrong’s Livestrong blog is run on WordPress. Once again you see the videos, community support and interaction, etc.
Every WordPress site comes with its own “RSS” feed, which makes it easy to syndicate your content to other places on the web. Notably sites like Facebook, Twitter, etc.
Having a YouTube channel is also highly recommended, as YouTube is the #2 search engine right now!!
Adding a Facebook Widget or Share Button to your WordPress site is very easy to do
Share buttons are easily embeddable in your theme, or via plugins
And there are many other possibilities for building vibrant communities around your WordPress website.
Here’s a great example of how to build community using WordPres Mu - http://www.duluthcitizen.org. Notice how members can have their own blogs and profiles, and their blog posts are featured on the main page
Members have their own profiles
Content is also organized into groups, and members can have their own blogs as well
There are tons of great video tutorials showing you how to do just about everything with WordPress.