“I love to use HD-Visa card. It’s very convenient and fast!” “We usuallylook for more benefits and offersfrom HD-Visa” “I feel like HD-Visa gives me morepower & freedom” “People respectus!” - Banking Industry Proposal

1. eBrand Sept 2012
HD-Visa Launching
Concept

2. Let’s heat up with the
market spider!

3. There’s a lot of works
can be done

4. What are we
targeting at? Yes, emotional!

5. Be ready to start the
HD-Visa’s Journey
Meet Mr & Ms Scratches

6. “I love to use HD-Visa card.
It’s very convenient and fast!”
“We usually look for more benefits and
offers from HD-Visa”
“I feel like
HD-Visa gives me more power & freedom”
“People respect us!”
The conversation with
Mr & MsScratches

7. “They are so confident!”
“They are so successful. They can
purchase what they want, instantly!”
“We respect them. We want to be like them!”
The conversation with
Mr & MsScratches’ friends

8. Deeply inside, what do
they desire?

9. “If man has all of these, that’s a miracle!”
Mr Scratches’ desires

10. “It’s easier to make her wow!”
Ms Scratches’ desires

11. We will find a spirit to gel
HD-Visa’s communication
message (the story) so that...
- HD-Visa links with their desire, deeply
- Most of the audiences love the spirit
- HD-Visa supports them to achieve their desire
-HD-Visa can differentiate from any other competitors

13. The Persian Spirit

14. “If man has all of these, that’s a miracle!”
Mr Scratches’ desires

15. “It’s easier to make her wow!”
Ms Scratches’ desires

16. “I love to use HD-Visa card.
It’s very convenient and fast!”
“I feel like
HD-Visa gives
me more power
& freedom”
“We usually look
for more benefits
and offers from
HD-Visa”
Only a Scratch with
Visa and you have these!
“People respect us!”
“They are so confident!”

17. We will create a modern Persian
space in our Communication.
HD-Visa is the “magic lamp”.
Scratching the “Magic lamp”, target
audiences will get amazing benefits.
HD-Visa will accompany his/her
journey to achieve the desires!

18. Implrement the concept

19. Play with the tagline
HD-Visa | Đẳng cấp dễ tưởng tượng
HD-Visa | Thỏa hiệp cho đẳng cấp
HD-Visa | Vuốt băng Đẳng cấp
HD-Visa | Vuốt nhẹ Đẳng cấp
HD-Visa | Định mức Đẳng cấp
HD-Visa | Cà được, “Vuốt” thấy!
Tôi HD-Visa Đẳng cấp tôi!

24. This concept is very
attractive to spread on
other channels!

26. Online Channels will be
spelled to viral about
HD-Visa!

27. The story just begins
To be continued...
eBrand – Digital Marketing Agency Sep 2012