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Business Plan 101 USM Student Business Plan Competition 2010-11
What is a Business Plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Business Plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Products or Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products or Services ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Easy to walk to for a quick lunch between classes.” Located at the corner of Forest and Bedford “ You can get clear reception anywhere in your house without interfering with other home networks.” 5.8 GHz frequency hopping digital system “ It will accomplish exactly what you need, and you won't have to pay for services you don't want.” Customized web site
Pricing & Revenue Streams Pricing Method New/ Used Peak Time Dependent Performance Dependent Channel Dependent Advertising Brokerage Licensing Subscription Renting/ Leasing Usage Fee Asset Sale Auction Real Time Yield Managed Negotiated Volume Dependent Customer Segment Dependent Feature/ Product Dependent Fixed List Price
Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Markets: Total, Served, Target Target  Market SAM  = how many can I reach  with my distribution channel TAM  = how big is the universe Target Market  (for a startup) =  who will be the most likely buyers Total Available Market Served Available Market
Market Size: Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary Financials 21  7  4  4  4  3  Headcount (avg) $ 125,000  $  60,000  Investment $  5,100  $ (28,800) $(40,900) $(43,500) $(27,500) $(23,300) Operating Cash Flow $  21,000  $  49,800  $  90,700  $  9,200  $  36,700  $  60,000  Cash (beginning) $  313,600  $  59,400  $(11,700) $(26,400) $(25,300) $ (18,300) Profit/Loss $1,402,400  $  353,600  $  36,600  $  29,200  $  25,300  $  18,300  Total Expenses $  372,300  $  91,100  $  18,100  $  17,200  $  15,600  $  13,200  Product Dev. $  407,800  $  105,000  $  9,100  $  7,800  $  7,700  $  5,100  General & Admin. $  622,300  $  157,500  $  9,400  $  4,200  $  2,000  -  Sales & Marketing 55% 55% 48% 25% Gross Margin $1,404,000  $  337,000  $  27,100  $  8,200  -  -  COGS $3,120,000  $  750,000  $  52,000  $  11,000  -  -  Revenue Y3 Y2 Q4 Q3 Q2 Q1
Summary Financials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financing & Exit Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optional Appendix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Business Plan 101

  • 1. Business Plan 101 USM Student Business Plan Competition 2010-11
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Pricing & Revenue Streams Pricing Method New/ Used Peak Time Dependent Performance Dependent Channel Dependent Advertising Brokerage Licensing Subscription Renting/ Leasing Usage Fee Asset Sale Auction Real Time Yield Managed Negotiated Volume Dependent Customer Segment Dependent Feature/ Product Dependent Fixed List Price
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Markets: Total, Served, Target Target Market SAM = how many can I reach with my distribution channel TAM = how big is the universe Target Market (for a startup) = who will be the most likely buyers Total Available Market Served Available Market
  • 21.
  • 22.
  • 23.
  • 24. Summary Financials 21 7 4 4 4 3 Headcount (avg) $ 125,000 $ 60,000 Investment $ 5,100 $ (28,800) $(40,900) $(43,500) $(27,500) $(23,300) Operating Cash Flow $ 21,000 $ 49,800 $ 90,700 $ 9,200 $ 36,700 $ 60,000 Cash (beginning) $ 313,600 $ 59,400 $(11,700) $(26,400) $(25,300) $ (18,300) Profit/Loss $1,402,400 $ 353,600 $ 36,600 $ 29,200 $ 25,300 $ 18,300 Total Expenses $ 372,300 $ 91,100 $ 18,100 $ 17,200 $ 15,600 $ 13,200 Product Dev. $ 407,800 $ 105,000 $ 9,100 $ 7,800 $ 7,700 $ 5,100 General & Admin. $ 622,300 $ 157,500 $ 9,400 $ 4,200 $ 2,000 - Sales & Marketing 55% 55% 48% 25% Gross Margin $1,404,000 $ 337,000 $ 27,100 $ 8,200 - - COGS $3,120,000 $ 750,000 $ 52,000 $ 11,000 - - Revenue Y3 Y2 Q4 Q3 Q2 Q1
  • 25.
  • 26.
  • 27.
  • 28.