11. Pricing & Revenue Streams Pricing Method New/ Used Peak Time Dependent Performance Dependent Channel Dependent Advertising Brokerage Licensing Subscription Renting/ Leasing Usage Fee Asset Sale Auction Real Time Yield Managed Negotiated Volume Dependent Customer Segment Dependent Feature/ Product Dependent Fixed List Price
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20. Markets: Total, Served, Target Target Market SAM = how many can I reach with my distribution channel TAM = how big is the universe Target Market (for a startup) = who will be the most likely buyers Total Available Market Served Available Market