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How In-App Messaging
will Transform Pat’s
Customer Experience
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
Who is Pat?
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
26%of apps are downloaded and
used just once…
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
Acquiring Pat
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
Retaining Pat
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
Socialising Pat
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
Delighting Pat
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
Locating Pat
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
Result = Happy Pat
All successfully
Implemented with
the donky
“Plug and Play” SDK
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
How does it work?
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
Network
Engagement
Mobile
Complete
The
www.mobiledonky.com
hello@mobiledonky.com
@mobiledonky
+44 (0)3333 448 880
@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

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How In-App Messaging will Transform Pat's Customer Experience

Notes de l'éditeur

  1. High expectationsNot richLimited timeSocially activeHigh conversion rateInfluentialLikely to advocate a good experienceLikes skittles, but only the red onesLikes mint teaHis favourite band is led zeppelinDoesn’t like people who put the milk in first when making tea
  2. Likely to convert elsewhere if the experience isn’t up to scratchPat may only use your app once – 26% of apps are downloaded and used just onceYour app experience will affect how regularly he uses it 68% of users only use 5 apps per week
  3. Promote content sharing among current usersUse offers to encourage users to refer a friendUse other channels (SMS / Email) to drive downloads
  4. Honour the users commitment to youPush Notifications to maintain awareness and activate lapsed usersTarget messaging based on behaviours / CRM data
  5. Request product or experience feedback via 2-way messagingAllow sharing between users over their own OTT network
  6. Offer promotions to users that share with friendsEnable forwarding to allow Pat to share contentAdd a social community to your app to increase dwell time and content proliferation
  7. Know where Pat is and target accordingly using GeoTake this even further by using beacon…
  8. Social cohesionCustomer servicesTwo-way messagingPersonalisationPush notificationsGeo-fencingRich messagingBeaconPreferences