This is the slide deck from the presentation I did in March of 2014 at the Greater Lehigh Valley Writer's Group's annual conference, The Write Stuff Conference. This is for writers wondering how they should use social media and web based marketing tools to build platform and market their work.
11. Facebook - by the Numbers
• There are 185 million
Facebook users in the
US, representing 65% of
the population.
• Facebook users spend
an average of 16 minutes
a day on the site.
• 25% of all content
shared on The Internet
is done through
Facebook.
• Facebook is responsible for
26% of all referral traffic.
13. Twitter – by the Numbers
• There are 107 million
Twitter users in the
US, representing 30% of
the population, and 50%
of all online users.
• 30% of Twitter users
have an income of over
$100K.
•36% of Twitter users
tweet at least once per
day, with an average visit
time of 11:50 minutes
• Twitter accounts for
4% of referral traffic.
14. 90% of consumers make purchasing decisions
based on peer recommendations.
Only 14% trust traditional advertising.
40. The Magical Amount
For every time you sell, market, or
otherwise talk about yourself, you
need to provide 12 pieces of content
that enhance the quality of, or provide
value to your community.
43. Listening Effectively
What are the WORDS and WORD
COMBINATIONS being used in the
MILLIONS of CONVERSATIONS being
had EVEY DAY that will tip you off to
your TARGET CONNECTIONS?
44. Build Your Listening Post
Google Alerts
Twitter Search (HootSuite or TweetDeck)
Nutshell Mail
SocialOomph
RSS -> Google Reader Feedly
Others
51. The Cost of Social Media
The average entrepreneur in the U.S.
earns $75/hour.
Consultants can charge from $30-
$50/hour for execution services, and
from $1500 to $25,000/month for
strategic support.
Tools can cost from $20-$6000/month
depending on the scope of your needs.