New Jersey Fashion Week Application for Designers

1. New Jersey Fashion Week Application] April 21, 2010
New Jersey Fashion Week - October 2010
APPLICATION GUIDELINES
Dear Potential NJFW Designer,
Thank you for your interest in applying to participate in New Jersey Fashion Week 2010.
As we will receive many applications from talented designers like you, please review the
information carefully for consideration.
You may also review our website: http://newjerseyfashionweek.com for updates and
information about our growing sponsor list.
About New Jersey Fashion Week 2010:
Donnella Tilery (Founder) is pleased to introduce and host our inaugural event - New Jersey
Fashion Week for October 2010.
Our main fashion week “hub” will be Mavi Lounge (www.maviloungenj.com) located in Fairfield,
New Jersey.
*Additional locations/days may be added for you to showcase your collection*
This soon to be favorite annual regional event within New Jersey, during the month of October
is to celebrate health, wellness and entrepreneurship among our fellow New Jersey‟s
fashionable residents.
A portion of ticket sales will be donated to the Susan G. Komen® Race for the Cure
organization to support the fight against cancer.
Kind Regards,
Donnella Tilery
Founder, New Jersey Fashion Week
Mailing Address:
308 Old Bergen Rd, Ste 2
Jersey City, New Jersey, 07305
Phone: 866-723-5387 ext 701
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2. New Jersey Fashion Week Application] April 21, 2010
Email: donnella@shopdonnella.com
New Jersey Fashion Week - October 2010
APPLICATION
GENERAL ELIGIBILITY REQUIREMENTS:
Each designer wishing to participate must submit this pre-qualification form. Upon
approval, we will send you a contract and show information package, which will include
schedule of show fittings and runway show times.
To be considered for New Jersey Fashion Week, applications and materials are due no later
than July 1st, 2010.
Please complete and mail your application and any materials to our mailing address.
Submit your non-refundable payment ($80.00) via PayPal: shopdonnella@gmail.com.
Chosen finalist designers will be notified on July 15th, 2010 via email and phone that they will be
our premiere New Jersey talent competing for „Rising Star of the Runway‟ 2010.
Criteria:
 Must staple a copy of your state driver‟s license or other government-issued ID
(passport, driver‟s license, state ID card, etc.) to the back of the packet.
 You must not have had gross sales of more than $100,000/year as a fashion designer.
 Personal introduction (one paragraph) telling us who you are and your brand; a brief
summary of your design goals and achievements; look book and/or line sheets and link
to your website. (if you have a website)
 Description of why you want to participate in New Jersey Fashion Week as a Rising Star
to achieve your goals;
 Anything else you think we need to know!
Please fill out and sign the enclosed Application and Release legibly, using dark colored ink.
Answer all questions honestly and accurately to the best of your ability.
Your completed application must include:
Option 1: The link to view your website and company information.
Option 2:
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3. New Jersey Fashion Week Application] April 21, 2010
If you do not have a website please e-mail us a couple of photos of your designs.
A “virtual portfolio” of your work (include as many of the following as apply):
Photos of at least three (3), but no more than ten (10), of your completed designs
(Preferably shown on a model or a dress form), marked with their dates of completion.
Please include front, side, and back views and show a variety of looks for both day and
evening, if you have them;
You should send all application materials in one package ASAP.
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ALL APPLICATIONS MUST BE RECEIVED IN OUR OFFICES NO LATER THAN June 30 , 2010.
PLEASE NOTE THAT WE ARE NOT ABLE TO RETURN APPLICATION MATERIALS TO YOU, AND
THAT YOU SHOULD CAREFULLY REVIEW THE WAIVER AND RELEASE FORMS AT THE END OF
THIS APPLICATION.
YOUR APPLICATION SHOULD BE SENT TO:
DONNELLA’S CLOSET
ATTN: DONNELLA TILERY
308 Old Bergen Rd, Ste 2
JERSEY CITY, NJ 07305
Thank you for your time and effort in submitting this application.
Should you have any questions please feel free to call us at 866-723-5387 EXT 701
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4. New Jersey Fashion Week Application] April 21, 2010
Application Form
NAME:______________________________ Today‟s Date: _________________________
PRESENT ADDRESS: Phone:________________________________________________________
________________________________________________________________________________
2nd PHONE: ______________________________________________________________________
Cell/Pgr: __________________________________________________________________________
Email: ____________________________________________________________________________
DO YOU HAVE A BLOG, LIVEJOURNAL, WEBSITE OR SITES?
WHAT IS / ARE THE
2nd Email: __________________________
ADDRESS/ADDRESSES:
___________________________________________________________________________________
___________________________________________________________________________________
DO YOU CHECK YOUR EMAIL A LOT: Yes No
ARE YOU A FASHION DESIGNER? YES NO (CIRCLE ONE)
IF YES, HOW MANY YEARS HAVE YOU BEEN A FASHION DESIGNER? _________________
DO YOU DESIGN FOR YOUR OWN LABEL FULL TIME? YES NO (CIRCLE ONE)
HOW LONG HAS YOUR LABEL BEEN IN BUSINESS? ______________________
DO YOU DESIGN FOR: MEN WOMEN BOTH (CIRCLE ONE)
IF BOTH, WHICH GENDER DO YOU PREFER TO DESIGN FOR?
IF YOU DESIGN FOR ONLY ONE GENDER,WHY?
WHAT DO YOU THINK ARE THE SPECIFIC CHALLENGES OR REWARDS OF DESIGNING FOR
EACH GENDER?
______________________________________________________________________________________
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5. New Jersey Fashion Week Application] April 21, 2010
______________________________________________________________________________________
WHAT IS/ARE YOUR AREA(S) OF EXPERTISE? CHECK ALL THAT APPLY:
_______ WOMEN‟S READY TO WEAR
_______ WOMEN‟S EVENING WEAR
_______ WOMEN‟S AVANT-GARDE
_______ MENSWEAR
_______ ACCESSORIES
_______ OTHER (PLEASE SPECIFY BELOW: SWIMWEAR, LINGERIE, ACTIVEWEAR, ETC.)
_____________________________________________________________________________
_____________________________________________________________________________
PLEASE LIST ANY PLACE YOUR CLOTHES ARE AVAILABLE FOR SALE (INCLUDING INTERNET):
______________________________________________________________________________________
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WHAT WERE YOUR GROSS SALES FOR YOUR BIGGEST YEAR? _____________________
DO YOU MAKE A LIVING AS A DESIGNER OR IS THIS A HOBBY? IF YOU DO NOT CURRENTLY
MAKE YOUR LIVING AS A DESIGNER, HOW DO YOU CURRENTLY MAKE YOUR LIVING?
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
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6. New Jersey Fashion Week Application] April 21, 2010
HAVE YOU EVER WORKED OR DO YOU CURRENTLY WORK FOR A DESIGNER OR
MANUFACTURER? IF YES, PLEASE LIST ANY AND ALL POSITIONS YOU HAVE HELD WORKING
FOR A DESIGNER OR MANUFACTURER TO DATE (INCLUDE YOUR RESPONSIBILITIES AND IF IT
WAS A STAFF OR INTERN POSITION):
______________________________________________________________________________________
______________________________________________________________________________________
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______________________________________________________________________________________
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______________________________________________________________________________________
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PLEASE DESCRIBE YOUR JOB HISTORY OUTSIDE THE FIELDS OF FASHION AND DESIGN:
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
HAVE YOU ATTENDED A FASHION DESIGN SCHOOL OR A FASHION PROGRAM?
YES NO
IF YES, WHAT WAS THE SCHOOL AND PROGRAM YOU ATTENDED?
_____________________________________________________________________________
DID YOU GRADUATE? YES NO (CIRCLE ONE)
IF YOU GRADUATED, WHAT WAS THE TYPE OF DEGREE EARNED? IF NOT, WHY DID
YOU LEAVE THE PROGRAM?
_____________________________________________________________________________
_____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
IF YOU ANSWERED “NO” TO THE ABOVE QUESTION, WHAT IS YOUR
FASHION/DESIGN BACKGROUND?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
DO YOU KNOW HOW TO:
• CUT? YES NO (CIRCLE ONE)
• SEW? YES NO (CIRCLE ONE)
• SKETCH? YES NO (CIRCLE ONE)
• MAKE YOUR OWN PATTERNS? YES NO (CIRCLE ONE)
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7. New Jersey Fashion Week Application] April 21, 2010
PLEASE DESCRIBE YOUR DESIGN PHILOSOPHY/ POINT OF VIEW:
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
PLEASE DESCRIBE YOUR GOALS AS A DESIGNER:
______________________________________________________________________________________
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WHAT ARE YOUR STRENGTHS AND WEAKNESSES AS A DESIGNER?
______________________________________________________________________________________
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WHAT HAS BEEN THE MOST HELPFUL/CONSTRUCTIVE FEEDBACK OR CRITICISM YOU‟VE
RECEIVED?
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
WHAT HAS BEEN YOUR MOST CHALLENGING PROJECT TO DATE? WHAT MADE IT
CHALLENGING TO YOU AND WHAT DID YOU LEARN IN THE PROCESS?
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
WHAT WOULD WINNING NJFW MEAN TO YOU?
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
HAVE YOU RECEIVED ANY SCHOLARSHIPS, AWARDS, OR OTHER RECOGNITION FOR YOUR
DESIGNS?
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
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8. New Jersey Fashion Week Application] April 21, 2010
______________________________________________________________________________________
______________________________________________________________________________________
PLEASE USE THE FOLLOWING SPACE TO TELL US ANYTHING ELSE YOU THINK WE OUGHT TO KNOW
ABOUT YOU:
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
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Please know your materials will be reviewed by Fashion Group International
(FGI.org) members and Donnella’s Closet staff.
No sponsors will be reviewing materials and should NOT be contacted.
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9. New Jersey Fashion Week Application] April 21, 2010
REFERENCES AND CONTACTS:
PLEASE HELP US GET IN TOUCH WITH YOU. IF YOU HAVE OTHER PEOPLE (ROOMMATES, SIGNIFICANT
OTHER, BOSS, RELATIVES, ETC.) WHO FREQUENTLY KNOW WHERE YOU ARE AND HOW TO GET IN
TOUCH WITH YOU, PLEASE LIST THEM BELOW. AS WE CAST ON A SHORT SCHEDULE, GETTING IN TOUCH
WITH YOU QUICKLY HELPS EVERYONE.
NAME: RELATION: PHONE:
1.
2.
3.
4.
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10. New Jersey Fashion Week Application] April 21, 2010
PRICE PER SHOW:
Tickets for Public: $100.00 for attendance to ALLl events. NJFW Gift bag $100.00 -
$200.00. A portion of ticket sales will be donated to Susan G. Komen® for the Cure –
North Jersey Affiliate.
Fashion Designers
Competition: $500.00 (payment due in full by August 30th,2010)
Rising Star of the Runway 2010
Six (6) completed looks per designer. Designers supply their own six (6) models.
Lord & Taylor will provide cosmetics and will work with you personally.
Panico will supply you with a hair stylist‟s team to work with your models..
Accessories Designers: $500.00 (payments due in full by August 30th)
Competition
Beauty Bar / Accessories Showcase
Rising Accessories Star 2010
A full showcase of your line is mandatory. Bring one model to walk NJFW areas.
All Designers: You are welcome to come anytime to get your hair and make-up done by
our sponsors’ beauty teams during NJFW!
OPTIONS (not included in above fees): Official photos, video and special media/ buyers
contact info (please send a request for info)
Includes in fee:
Full production set up;
Location, lighting & sound, staging, hair, make-up, backstage crew, security, bio and
logo on website, announce in press release and all marketing materials and event
program, VIP passes for your fashion industry guest and opportunity to network with
fashion industry press, media, celebrities and trendsetters.
We (designer or company) agree to participate in the fashion shows produced by
Donnella’s Closet for New Jersey Fashion Week. We (designer or company) agree to
attend the show and participate in press interviews.
We understand that the fees stated above are the total fees associated with participation.
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We understand that the last day for cancellations is August 1 , 2010 and after that day
the full price for the show regardless of (designer or company) participation will be
charged.
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If we (designer or company) cancel for any reasons after August 1 , 2010, payment will
not be refundable.
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11. New Jersey Fashion Week Application] April 21, 2010
We (designer or company) understand that New Jersey Fashion Week will provide a
venue and a full production crew, agreements, including, but not limited to, a participant agreement
and release and other agreement(s) as required by the Producer or the Network, or any of their licensees,
successors or assigns.
New Jersey Fashion Week hosts and sponsors are not responsible for current or future claims, actions,
damages, that occur before, during or after your participation of you or your staff and models.
ACCEPTED AND AGREED
Signature: _____________________________________ Date: ____________
Print Name: ______________________________________________________________
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