SlideShare a Scribd company logo

University Communications: Print, Web and Multimedia Overview

•Download as PPTX, PDF•
•
Don Schindler
Don Schindler

This presentation was for the Seek. Study. Serve. in University Relations.

EducationBusinessDesign
1 of 23
University Communications: Print, Web, Multimedia
• 12 years in digital • 10 years as a marketer • donschindler.com • don.schindler@nd.edu • @donschindler Don Schindler
A few years ago
University Communications Print Web Multimedia University Public Relations Communications Internal Communications Crisis Magazine
Accounts
Communications Strategy • Head of Accounts – Joe Lyphout • What is your objective/goal? • Who is your target audience? • Do you have any market research? • What is your story? • Help define your strategy • Help define your tactics • Help define your measurement • Future adjustment
Communications Tactics Email Direct Mail Newsletter Twitter Posters Linkedin Brochures Facebook Videos Search My Blogs Engine website
Print Team
Campus Projects • Print Director – Tim Legge • Dept/Program Branding • Magazines • Brochures • Annual Reports • Tickets / Programs • Special Events
Central Projects • Branding • Environments • Annual Report • Brochures • Campus Map • Content Writing
Web Team
Central Projects • Web Director – Nick Johnson • ND.edu / Emergency • Tour • Research • International • Exec Offices • Mobile • Map • Vanity URLs
Campus Projects • Conductor • Blogs • SEO Content Writing • Digital Signage • Analytics • Email
Multimedia Team
Photography
Video
Social Media
Training • Social Media Director – Julie Flory • Training – Don • Classes - Endeavor
Cost Recovery
Why we charge Salaries/Non-Labor Budget = $1.7 mil $723,000 $990,000 Central Campus
Summary • Need info on nd.edu? • Need a marketing plan? • Need print materials? • Need a website? • Need photography? • Need video? • Need social media training? • Email or call Brittany Bauer or myself and we’ll help you out.
Website you may not know about • Branding – http://onmessage.nd.edu • Conductor – http://conductor.nd.edu • Blogs – http://blogs.nd.edu • Photography – http://photos.nd.edu • Photo/Video scheduling – http://multimedia.nd.edu • Mobile – http://mobile.nd.edu • Tour – http://tour.nd.edu • Map – http://map.nd.edu • Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group – Search in Google or go to http://onmessage.nd.edu
• donschindler.com • don.schindler@nd.ed u Don Schindler • @donschindler

Recommended

Planning for Social Media Advocacy
Planning for Social Media AdvocacyPlanning for Social Media Advocacy
Planning for Social Media AdvocacyEmily Davis Consulting
 
Andrew Boyd's CV
Andrew Boyd's CVAndrew Boyd's CV
Andrew Boyd's CVAndrew Boyd
 
DFA Social Media Class at AgConnect 2013
DFA Social Media Class at AgConnect 2013DFA Social Media Class at AgConnect 2013
DFA Social Media Class at AgConnect 2013Don Schindler
 
Social Media For A Cause
Social Media For A CauseSocial Media For A Cause
Social Media For A Causethe forest & the trees
 
Using Social Media to Effectively Market your Wake Forest Event
Using Social Media to Effectively Market your Wake Forest EventUsing Social Media to Effectively Market your Wake Forest Event
Using Social Media to Effectively Market your Wake Forest EventGretchen Edwards
 
Lee Tune Nw Af University Communications Presentation 2009
Lee Tune Nw Af University Communications Presentation 2009Lee Tune Nw Af University Communications Presentation 2009
Lee Tune Nw Af University Communications Presentation 2009Mark Varner
 
Pedagogic and curriculum innovation in Creative Writing, Journalism and Publi...
Pedagogic and curriculum innovation in Creative Writing, Journalism and Publi...Pedagogic and curriculum innovation in Creative Writing, Journalism and Publi...
Pedagogic and curriculum innovation in Creative Writing, Journalism and Publi...Claudia Megele
 
Remington Nwafu Government Business Outreach Aug 2009
Remington Nwafu Government Business Outreach Aug 2009Remington Nwafu Government Business Outreach Aug 2009
Remington Nwafu Government Business Outreach Aug 2009Mark Varner
 

Recommended

Planning for Social Media Advocacy
Planning for Social Media AdvocacyPlanning for Social Media Advocacy
Planning for Social Media AdvocacyEmily Davis Consulting
 
Andrew Boyd's CV
Andrew Boyd's CVAndrew Boyd's CV
Andrew Boyd's CVAndrew Boyd
 
DFA Social Media Class at AgConnect 2013
DFA Social Media Class at AgConnect 2013DFA Social Media Class at AgConnect 2013
DFA Social Media Class at AgConnect 2013Don Schindler
 
Social Media For A Cause
Social Media For A CauseSocial Media For A Cause
Social Media For A Causethe forest & the trees
 
Using Social Media to Effectively Market your Wake Forest Event
Using Social Media to Effectively Market your Wake Forest EventUsing Social Media to Effectively Market your Wake Forest Event
Using Social Media to Effectively Market your Wake Forest EventGretchen Edwards
 
Lee Tune Nw Af University Communications Presentation 2009
Lee Tune Nw Af University Communications Presentation 2009Lee Tune Nw Af University Communications Presentation 2009
Lee Tune Nw Af University Communications Presentation 2009Mark Varner
 
Pedagogic and curriculum innovation in Creative Writing, Journalism and Publi...
Pedagogic and curriculum innovation in Creative Writing, Journalism and Publi...Pedagogic and curriculum innovation in Creative Writing, Journalism and Publi...
Pedagogic and curriculum innovation in Creative Writing, Journalism and Publi...Claudia Megele
 
Remington Nwafu Government Business Outreach Aug 2009
Remington Nwafu Government Business Outreach Aug 2009Remington Nwafu Government Business Outreach Aug 2009
Remington Nwafu Government Business Outreach Aug 2009Mark Varner
 
2012 pafp 10 state comm presentation
2012 pafp 10 state comm presentation2012 pafp 10 state comm presentation
2012 pafp 10 state comm presentationPAFP
 
Communications Strategy Group: Online PR & Social Media Strategy
Communications Strategy Group: Online PR & Social Media StrategyCommunications Strategy Group: Online PR & Social Media Strategy
Communications Strategy Group: Online PR & Social Media StrategyCommunications Strategy Group (CSG®)
 
Level 1 workshop communications
Level 1 workshop communicationsLevel 1 workshop communications
Level 1 workshop communicationsAlexHatt
 
Web, PR & Social Media
Web, PR & Social MediaWeb, PR & Social Media
Web, PR & Social MediaNigel Legg
 
Social Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessSocial Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessDon Schindler
 
Social Media Builds Community
Social Media Builds CommunitySocial Media Builds Community
Social Media Builds CommunityGeben Communication
 
Pr in the Age of Social Media
Pr in the Age of Social Media Pr in the Age of Social Media
Pr in the Age of Social MediaMarla Lowenthal
 
Five Social Media Tips for Higher Education
Five Social Media Tips for Higher EducationFive Social Media Tips for Higher Education
Five Social Media Tips for Higher EducationSparkroom
 
30 min jobs
30 min jobs30 min jobs
30 min jobsGeert CONARD
 
Social Media in Action
Social Media in ActionSocial Media in Action
Social Media in ActionJuli Peterson
 
Facebook lecture6
Facebook lecture6Facebook lecture6
Facebook lecture6Matt holland
 
Making The most of online marketing Burnham on sea
Making The most of online marketing Burnham on seaMaking The most of online marketing Burnham on sea
Making The most of online marketing Burnham on seaGet up to Speed
 
Social Media + PR + Marketing; how do they work
Social Media + PR + Marketing; how do they workSocial Media + PR + Marketing; how do they work
Social Media + PR + Marketing; how do they workMEPR Agency
 
Facebook advanced compressed (nx power lite)
Facebook advanced compressed (nx power lite)Facebook advanced compressed (nx power lite)
Facebook advanced compressed (nx power lite)Eoin Kennedy
 
Social media and building alumni relations
Social media and building alumni relationsSocial media and building alumni relations
Social media and building alumni relationsAlumni Office, University of Oxford
 
Introduction to Social Media - 141112
Introduction to Social Media - 141112Introduction to Social Media - 141112
Introduction to Social Media - 141112WMG, University of Warwick
 
Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...
Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...
Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...Christian Kamhaug
 
Reibling - Effective Use of Social Media For Knowledge Mobilization
Reibling - Effective Use of Social Media For Knowledge MobilizationReibling - Effective Use of Social Media For Knowledge Mobilization
Reibling - Effective Use of Social Media For Knowledge MobilizationShawna Reibling
 
Diana Plazas: Global Brand Share
Diana Plazas: Global Brand ShareDiana Plazas: Global Brand Share
Diana Plazas: Global Brand ShareExpion
 
HighEdWeb Rochester Regional Keynote
HighEdWeb Rochester Regional KeynoteHighEdWeb Rochester Regional Keynote
HighEdWeb Rochester Regional KeynoteRachel Reuben
 
Videography Tips for Beginners 2015
Videography Tips for Beginners 2015Videography Tips for Beginners 2015
Videography Tips for Beginners 2015Don Schindler
 
Photography Tips for Beginners 2015
Photography Tips for Beginners 2015Photography Tips for Beginners 2015
Photography Tips for Beginners 2015Don Schindler
 

More Related Content

Similar to University Communications: Print, Web and Multimedia Overview

2012 pafp 10 state comm presentation
2012 pafp 10 state comm presentation2012 pafp 10 state comm presentation
2012 pafp 10 state comm presentationPAFP
 
Level 1 workshop communications
Level 1 workshop communicationsLevel 1 workshop communications
Level 1 workshop communicationsAlexHatt
 
Web, PR & Social Media
Web, PR & Social MediaWeb, PR & Social Media
Web, PR & Social MediaNigel Legg
 
Social Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessSocial Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessDon Schindler
 
Pr in the Age of Social Media
Pr in the Age of Social Media Pr in the Age of Social Media
Pr in the Age of Social MediaMarla Lowenthal
 
Five Social Media Tips for Higher Education
Five Social Media Tips for Higher EducationFive Social Media Tips for Higher Education
Five Social Media Tips for Higher EducationSparkroom
 
Social Media in Action
Social Media in ActionSocial Media in Action
Social Media in ActionJuli Peterson
 
Making The most of online marketing Burnham on sea
Making The most of online marketing Burnham on seaMaking The most of online marketing Burnham on sea
Making The most of online marketing Burnham on seaGet up to Speed
 
Social Media + PR + Marketing; how do they work
Social Media + PR + Marketing; how do they workSocial Media + PR + Marketing; how do they work
Social Media + PR + Marketing; how do they workMEPR Agency
 
Facebook advanced compressed (nx power lite)
Facebook advanced compressed (nx power lite)Facebook advanced compressed (nx power lite)
Facebook advanced compressed (nx power lite)Eoin Kennedy
 
Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...
Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...
Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...Christian Kamhaug
 
Reibling - Effective Use of Social Media For Knowledge Mobilization
Reibling - Effective Use of Social Media For Knowledge MobilizationReibling - Effective Use of Social Media For Knowledge Mobilization
Reibling - Effective Use of Social Media For Knowledge MobilizationShawna Reibling
 
Diana Plazas: Global Brand Share
Diana Plazas: Global Brand ShareDiana Plazas: Global Brand Share
Diana Plazas: Global Brand ShareExpion
 
HighEdWeb Rochester Regional Keynote
HighEdWeb Rochester Regional KeynoteHighEdWeb Rochester Regional Keynote
HighEdWeb Rochester Regional KeynoteRachel Reuben
 

Similar to University Communications: Print, Web and Multimedia Overview (20)

2012 pafp 10 state comm presentation
2012 pafp 10 state comm presentation2012 pafp 10 state comm presentation
2012 pafp 10 state comm presentation
 
Communications Strategy Group: Online PR & Social Media Strategy
Communications Strategy Group: Online PR & Social Media StrategyCommunications Strategy Group: Online PR & Social Media Strategy
Communications Strategy Group: Online PR & Social Media Strategy
 
Level 1 workshop communications
Level 1 workshop communicationsLevel 1 workshop communications
Level 1 workshop communications
 
Web, PR & Social Media
Web, PR & Social MediaWeb, PR & Social Media
Web, PR & Social Media
 
Social Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessSocial Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small Business
 
Social Media Builds Community
Social Media Builds CommunitySocial Media Builds Community
Social Media Builds Community
 
Pr in the Age of Social Media
Pr in the Age of Social Media Pr in the Age of Social Media
Pr in the Age of Social Media
 
Five Social Media Tips for Higher Education
Five Social Media Tips for Higher EducationFive Social Media Tips for Higher Education
Five Social Media Tips for Higher Education
 
30 min jobs
30 min jobs30 min jobs
30 min jobs
 
Social Media in Action
Social Media in ActionSocial Media in Action
Social Media in Action
 
Facebook lecture6
Facebook lecture6Facebook lecture6
Facebook lecture6
 
Making The most of online marketing Burnham on sea
Making The most of online marketing Burnham on seaMaking The most of online marketing Burnham on sea
Making The most of online marketing Burnham on sea
 
Social Media + PR + Marketing; how do they work
Social Media + PR + Marketing; how do they workSocial Media + PR + Marketing; how do they work
Social Media + PR + Marketing; how do they work
 
Facebook advanced compressed (nx power lite)
Facebook advanced compressed (nx power lite)Facebook advanced compressed (nx power lite)
Facebook advanced compressed (nx power lite)
 
Social media and building alumni relations
Social media and building alumni relationsSocial media and building alumni relations
Social media and building alumni relations
 
Introduction to Social Media - 141112
Introduction to Social Media - 141112Introduction to Social Media - 141112
Introduction to Social Media - 141112
 
Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...
Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...
Customer Involvement Through Social Media - Lessons learned from SAS (HSMAI O...
 
Reibling - Effective Use of Social Media For Knowledge Mobilization
Reibling - Effective Use of Social Media For Knowledge MobilizationReibling - Effective Use of Social Media For Knowledge Mobilization
Reibling - Effective Use of Social Media For Knowledge Mobilization
 
Diana Plazas: Global Brand Share
Diana Plazas: Global Brand ShareDiana Plazas: Global Brand Share
Diana Plazas: Global Brand Share
 
HighEdWeb Rochester Regional Keynote
HighEdWeb Rochester Regional KeynoteHighEdWeb Rochester Regional Keynote
HighEdWeb Rochester Regional Keynote
 

More from Don Schindler

Videography Tips for Beginners 2015
Videography Tips for Beginners 2015Videography Tips for Beginners 2015
Videography Tips for Beginners 2015Don Schindler
 
Photography Tips for Beginners 2015
Photography Tips for Beginners 2015Photography Tips for Beginners 2015
Photography Tips for Beginners 2015Don Schindler
 
Does Your Future Depend On Your Social Media Etiquette?
Does Your Future Depend On Your Social Media Etiquette?Does Your Future Depend On Your Social Media Etiquette?
Does Your Future Depend On Your Social Media Etiquette?Don Schindler
 
How To Expand Your Online Influence (Farmer Version)
How To Expand Your Online Influence (Farmer Version)How To Expand Your Online Influence (Farmer Version)
How To Expand Your Online Influence (Farmer Version)Don Schindler
 
Three Steps To Building Brand Advocacy
Three Steps To Building Brand AdvocacyThree Steps To Building Brand Advocacy
Three Steps To Building Brand AdvocacyDon Schindler
 
2015 Digital Consumer Insights - What To Do About The Modern Mobile and Socia...
2015 Digital Consumer Insights - What To Do About The Modern Mobile and Socia...2015 Digital Consumer Insights - What To Do About The Modern Mobile and Socia...
2015 Digital Consumer Insights - What To Do About The Modern Mobile and Socia...Don Schindler
 
How To Get More Followers on Twitter - Twitter 201 Class
How To Get More Followers on Twitter - Twitter 201 ClassHow To Get More Followers on Twitter - Twitter 201 Class
How To Get More Followers on Twitter - Twitter 201 ClassDon Schindler
 
How Do You Create Personal and Professional Brand
How Do You Create Personal and Professional BrandHow Do You Create Personal and Professional Brand
How Do You Create Personal and Professional BrandDon Schindler
 
4 Steps on How to Get Executive Support for your Advocacy Program
4 Steps on How to Get Executive Support for your Advocacy Program4 Steps on How to Get Executive Support for your Advocacy Program
4 Steps on How to Get Executive Support for your Advocacy ProgramDon Schindler
 
Advanced Networking 201 Hootsuite Basics
Advanced Networking 201 Hootsuite BasicsAdvanced Networking 201 Hootsuite Basics
Advanced Networking 201 Hootsuite BasicsDon Schindler
 
13 Steps To Set Up Your Blog
13 Steps To Set Up Your Blog13 Steps To Set Up Your Blog
13 Steps To Set Up Your BlogDon Schindler
 
Chicago United Personal Branding Session
Chicago United Personal Branding SessionChicago United Personal Branding Session
Chicago United Personal Branding SessionDon Schindler
 
Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media Don Schindler
 
Making Your Website Mobile
Making Your Website MobileMaking Your Website Mobile
Making Your Website MobileDon Schindler
 
Facebook Page Management Class - University of Notre Dame
Facebook Page Management Class - University of Notre DameFacebook Page Management Class - University of Notre Dame
Facebook Page Management Class - University of Notre DameDon Schindler
 
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction ClassNotre Dame Social Media Introduction Class
Notre Dame Social Media Introduction ClassDon Schindler
 
Content Management System Selection Guide at Notre Dame
Content Management System Selection Guide at Notre DameContent Management System Selection Guide at Notre Dame
Content Management System Selection Guide at Notre DameDon Schindler
 
How to help your online presence for your Center or Institute
How to help your online presence for your Center or InstituteHow to help your online presence for your Center or Institute
How to help your online presence for your Center or InstituteDon Schindler
 
BOSCO Uganda Interterm Intensive Project
BOSCO Uganda Interterm Intensive ProjectBOSCO Uganda Interterm Intensive Project
BOSCO Uganda Interterm Intensive ProjectDon Schindler
 

More from Don Schindler (20)

Videography Tips for Beginners 2015
Videography Tips for Beginners 2015Videography Tips for Beginners 2015
Videography Tips for Beginners 2015
 
Photography Tips for Beginners 2015
Photography Tips for Beginners 2015Photography Tips for Beginners 2015
Photography Tips for Beginners 2015
 
Does Your Future Depend On Your Social Media Etiquette?
Does Your Future Depend On Your Social Media Etiquette?Does Your Future Depend On Your Social Media Etiquette?
Does Your Future Depend On Your Social Media Etiquette?
 
How To Expand Your Online Influence (Farmer Version)
How To Expand Your Online Influence (Farmer Version)How To Expand Your Online Influence (Farmer Version)
How To Expand Your Online Influence (Farmer Version)
 
Three Steps To Building Brand Advocacy
Three Steps To Building Brand AdvocacyThree Steps To Building Brand Advocacy
Three Steps To Building Brand Advocacy
 
2015 Digital Consumer Insights - What To Do About The Modern Mobile and Socia...
2015 Digital Consumer Insights - What To Do About The Modern Mobile and Socia...2015 Digital Consumer Insights - What To Do About The Modern Mobile and Socia...
2015 Digital Consumer Insights - What To Do About The Modern Mobile and Socia...
 
How To Get More Followers on Twitter - Twitter 201 Class
How To Get More Followers on Twitter - Twitter 201 ClassHow To Get More Followers on Twitter - Twitter 201 Class
How To Get More Followers on Twitter - Twitter 201 Class
 
How Do You Create Personal and Professional Brand
How Do You Create Personal and Professional BrandHow Do You Create Personal and Professional Brand
How Do You Create Personal and Professional Brand
 
4 Steps on How to Get Executive Support for your Advocacy Program
4 Steps on How to Get Executive Support for your Advocacy Program4 Steps on How to Get Executive Support for your Advocacy Program
4 Steps on How to Get Executive Support for your Advocacy Program
 
Advanced Networking 201 Hootsuite Basics
Advanced Networking 201 Hootsuite BasicsAdvanced Networking 201 Hootsuite Basics
Advanced Networking 201 Hootsuite Basics
 
13 Steps To Set Up Your Blog
13 Steps To Set Up Your Blog13 Steps To Set Up Your Blog
13 Steps To Set Up Your Blog
 
Chicago United Personal Branding Session
Chicago United Personal Branding SessionChicago United Personal Branding Session
Chicago United Personal Branding Session
 
Blogging basics
Blogging basicsBlogging basics
Blogging basics
 
Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media
 
Making Your Website Mobile
Making Your Website MobileMaking Your Website Mobile
Making Your Website Mobile
 
Facebook Page Management Class - University of Notre Dame
Facebook Page Management Class - University of Notre DameFacebook Page Management Class - University of Notre Dame
Facebook Page Management Class - University of Notre Dame
 
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction ClassNotre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
 
Content Management System Selection Guide at Notre Dame
Content Management System Selection Guide at Notre DameContent Management System Selection Guide at Notre Dame
Content Management System Selection Guide at Notre Dame
 
How to help your online presence for your Center or Institute
How to help your online presence for your Center or InstituteHow to help your online presence for your Center or Institute
How to help your online presence for your Center or Institute
 
BOSCO Uganda Interterm Intensive Project
BOSCO Uganda Interterm Intensive ProjectBOSCO Uganda Interterm Intensive Project
BOSCO Uganda Interterm Intensive Project
 

Recently uploaded

ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxJisc
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxcallscotland1987
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfssuserdda66b
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 

Recently uploaded (20)

ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and Modifications
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 

University Communications: Print, Web and Multimedia Overview

  • 2. • 12 years in digital • 10 years as a marketer • donschindler.com • don.schindler@nd.edu • @donschindler Don Schindler
  • 4. University Communications Print Web Multimedia University Public Relations Communications Internal Communications Crisis Magazine
  • 6. Communications Strategy • Head of Accounts – Joe Lyphout • What is your objective/goal? • Who is your target audience? • Do you have any market research? • What is your story? • Help define your strategy • Help define your tactics • Help define your measurement • Future adjustment
  • 7. Communications Tactics Email Direct Mail Newsletter Twitter Posters Linkedin Brochures Facebook Videos Search My Blogs Engine website
  • 9. Campus Projects • Print Director – Tim Legge • Dept/Program Branding • Magazines • Brochures • Annual Reports • Tickets / Programs • Special Events
  • 10. Central Projects • Branding • Environments • Annual Report • Brochures • Campus Map • Content Writing
  • 12. Central Projects • Web Director – Nick Johnson • ND.edu / Emergency • Tour • Research • International • Exec Offices • Mobile • Map • Vanity URLs
  • 13. Campus Projects • Conductor • Blogs • SEO Content Writing • Digital Signage • Analytics • Email
  • 16. Video
  • 18. Training • Social Media Director – Julie Flory • Training – Don • Classes - Endeavor
  • 20. Why we charge Salaries/Non-Labor Budget = $1.7 mil $723,000 $990,000 Central Campus
  • 21. Summary • Need info on nd.edu? • Need a marketing plan? • Need print materials? • Need a website? • Need photography? • Need video? • Need social media training? • Email or call Brittany Bauer or myself and we’ll help you out.
  • 22. Website you may not know about • Branding – http://onmessage.nd.edu • Conductor – http://conductor.nd.edu • Blogs – http://blogs.nd.edu • Photography – http://photos.nd.edu • Photo/Video scheduling – http://multimedia.nd.edu • Mobile – http://mobile.nd.edu • Tour – http://tour.nd.edu • Map – http://map.nd.edu • Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group – Search in Google or go to http://onmessage.nd.edu
  • 23. • donschindler.com • don.schindler@nd.ed u Don Schindler • @donschindler