This social media presentation was used to explain social media and its use for the business school.

1. How to Hammer
Social Media
And Not Hit Your Thumb

2. image by kevincollins - creative commons
Building a Farm Shed

3. When building a Shed,
you don’t have a
Hammer Strategy.
You have a
Shed Strategy.

4. image by justinbaeder - creative commons
Social Media is a Tool

5. Social Media Movement
• Social Media is #1 Online
Activity
• Seven hours on Social
Media per month
• 4 out of 5 users online
• Facebook sends more traffic
to major sites like Yahoo!
and Google (13%)

6. image by roland - creative commons
Social Media Marketing is highly ineffective
using traditional techniques

7. How Do We Measure
Traditional TV Ad Online Video
• Eyeballs • Actual Views
• Millions Est. Viewers • Word of Mouth
• Frequency • Comments
• Sales • Sales

8. What are PPL doing with
Social Media?

10. Entering Contests
Listening To Music
Viewing Photos
Talking
Looking for Jobs
Taking Polls
Uploading Videos
Chatting
Playing Games Uploading Photos
Looking for a Spouse
Watching Videos
Listening to Podcasts Talking to Friends

11. Entering Contests
Listening To Music
Viewing Photos
Talking
Looking for Jobs
SHARING
Uploading Videos
Taking Polls
Chatting
Playing Games Uploading Photos
Looking for a Spouse
Watching Videos
Listening to Podcasts Talking to Friends

12. What are PPL doing with
Traditional Media?

14. Watching Video
Listening to Music
Reading Static Page

15. Define Success

17. Qualitative
• Loyalty
• Trust
• Passion
• Interaction

18. Qualitative Quantitive
• Loyalty • # of Quality Leads
• Trust • Rankings Increase
• Passion • # of Professional Contacts
• Interaction • # of Sales

19. It Can Be Both
Qualitative Quantitive
• Loyalty • # of Quality Leads
• Trust • Rankings Increase
• Passion • # of Professional Contacts
• Interaction • # of Sales

20. Social Media
Outreach
Once success is defined then the tool
can be effective.

21. Facebook Fan Page
• Wall Posts:
• Good Info for the Fan, written for
the Fan
• Quick blurbs - Praise Your
Students and Faculty
• Think of Customer Service
• Opening the Wall to all
Comments

22. Lots of Content
• Photos: Formal, Informal,
Fun and Behind the Scenes
• Videos: Same as photos -
comedy has more potential
to be shared
• Events: Both Formal and
Informal
• Links back to Website

23. Linkedin
• Professional Side
• Groups help People Network
• Discussions
• News
• Links back to Website

24. YouTube
• Class & Reunions
• Faculty & Staff
• Student Testimonials
• Interviews & Events
• Links back to Website

25. Twitter
• Don’t Use Twitter without
an App (Seesmic,
Tweetdeck)
• Constant Searchable
Conversations
• Smart & Clever Voice

26. Listening
• Real Time Search is here
• Facebook, Twitter, Buzz
• Techrigy, Google Alerts,
Radian 6

27. Measurement
Qualitative Quantitive
• Loyalty = Linkedin • # of Quality Leads = +
• Trust = + Comments • Rankings Increase = +
• Passion = Shares/RTs • # of Prof. Contacts = +
• Interaction = Comments • # of Admissions = +

28. Measure Social Media
• Google URL Builder
• Google Analytics
• Bit.ly or Ow.ly

30. Followers
Friends Comments
Retweets Views
Shares Social Bookmarks
Time on Site Thumbs Up
Likes
Unique Visitors
Bounce Rates Subscribers
Fans Mentions

31. Followers
Friends Comments
Retweets Views
Relationships
Shares
Time on Site
Social Bookmarks
Thumbs Up
Likes
Unique Visitors
Bounce Rates Subscribers
Fans Mentions

32. Social Media is the Tool that Equalizes
Influence and gives Everyone a Voice.
Brian Solis

33. Questions
don.schindler@nd.edu
facebook.com/donschindler
twitter.com/donschindler
linkedin.com/in/donschindler