Dunkin' Donuts is a global bakery and beverage franchise with over 9,800 locations in 32 countries generating $3.37 billion in annual revenue. Franchisees pay 5% of revenue to Dunkin' Donuts Inc. Dunkin' reported $157 million in revenue in 2011 and has a market capitalization of $3.37 billion. While competition is high within the industry, Dunkin' has strong brand recognition and customer loyalty due to consistent quality, increasing use of technology, and strategic partnerships and alliances. However, threats include potential substitutes like tea and rising nutritional awareness.